China's Tablet PC Sales Declined 8.6% for the First Time in the Third Quarter

In the third quarter, new products were not available, and the consumer’s attitude of holding money to buy was serious. According to the latest data from the domestic research organization Analysys Think Tank, in the third quarter of this year, the sales of domestic tablet PCs fell 8.6% month-on-month, which was the first time since the launch of the tablet PC market. decline. The data from a number of foreign authoritative organizations also showed that sales of tablet PCs in the third quarter were less than expected. According to this view, the hot plate of tablet computers is ebbing, or the same fate as the Internet, which has been thriving, is also a transitional product.

However, IDC, Gartner, JP Morgan Chase and other agencies do not agree with this pessimism. G Artner predicts that sales of tablet computers will maintain a rapid growth trend until 2015, when the global tablet PC sales are expected to reach 326.3 million units; IDC also pointed out that Apple's iPad sales in the fourth quarter of this year will reach new highs.

The sales figures in the third quarter were less than expected. The figures show that in the third quarter of this year, domestic sales of tablet computers reached 1.566 million units, a decrease of 8.6% from the previous quarter. Among them, Apple iPad sales in the Chinese market fell by 3.4%. Changes in statistics have also been confirmed in computer stores. Nandu reporter learned from a number of tablet computer dealers in Guangzhou Pacific Computer City, Bainaohui, and Haogao Digital Plaza computer stores that this year's 8 to 9 months, the sales of tablet computers did have some decline. "The main reason is that Shenzhen Customs has stepped up efforts to crack down on parallel imports of iPads, which has caused parallel sales of iPads to shrink substantially." Yan Manager, who runs tablet computers in the Pacific, told reporters.

From the international market, the shipment of tablet PCs in the third quarter was not as expected. According to the latest IDC data, the total sales volume of global tablet PCs in the third quarter was 18.1 million units, which was a 23.9% increase from the previous quarter and an increase of 264.5% year-on-year. However, IDC had previously estimated that the number of tablets to be added to the shelves in the third quarter was 19.2 million units, indicating that the market was slightly weaker than it had previously forecasted; although Apple’s iPad sales reached a record 13 million units in the third quarter, this figure is still Did not achieve the company's internal sales target.

Affected by the expected sales in the third quarter, market research company G artner also reduced the sales of global tablet PCs this year by more than 6 million units to 63.6 million units. Gartner’s April sales forecast for tablet PCs this year was 69.8 million units.

In 2012, the rapid growth of flat-panel sales in the third quarter is still less than expected, making the market view that consumers are already experiencing “aesthetic fatigue” in tablet PCs dominated by entertainment functions such as games and videos, and as consumers’ enthusiasm subsides, the tablet The computer may step in the footsteps of the Internet and become a transitional product abandoned by the market.

Wang Zhentang, chairman of Acer, pointed out that tablet computers are mainly used for entertainment purposes and are different from notebooks used for work and study. "Once the tablet PC market is saturated, consumers will have less enthusiasm for upgrading than notebooks, so tablet PC sales will stagnate after reaching a certain level."

However, for the point of view that the tablet will become a transitional product, the mainstream view of the market does not agree.

The person in charge of the Lenovo Computer Guangzhou Bainaohui Store told the reporter that the market sales in the third quarter was less than expected. One big reason was that there was no new product in the market during that few months, and the price was relatively strong. The attitude of consumers holding a coin to be purchased was compared. weight. "To the National Day Lenovo Music School launched a thousand storm, sales suddenly rose. Explain that market demand is still very large, but it is not activated only." From overseas markets, after the fourth quarter, Amazon's Kindle Fire to 199 US dollars The low-price market grab immediately triggered a surge in buying, which made the market place high hopes on the low-priced flat product market.

According to a report issued by JP Morgan recently, it is estimated that global tablet shipments in 2012 and 2013 will reach 93.2 million units and 132.6 million units, respectively, with annual growth of 55.2% and 33.5%. JPMorgan pointed out that Amazon’s Kendle Fire grabbed the market at a low price of US$199 to drive consumer sentiment. This year, global tablet shipments reached 64 million units, an increase of 228% year-on-year. "Windows8 will ask the city in the second half of next year to collaborate with its affice document processing software to drive business needs such as corporate and government."

IDC also pointed out that as tablet PCs are given more and more business functions, especially the introduction of Window s8, will make tablet PCs in 2012 will achieve greater development in areas outside the consumer market, especially corporate users And education market.