"At that time, I changed from a pickpocket to a cultural instructor. The industry always said that I am mysterious and great. In fact, I know that I don’t know the name. I am not trying to raise myself, but to hide it, but because of fear. And low-key."
"In the era of big opportunities, don't be opportunistic. When the economy is cold, it is more important to concentrate and work hard."
"In the past 10 years, I have been thinking about failures every day, turning a blind eye to success, and I have no sense of honor or pride, but a sense of crisis. Maybe it has survived for 10 years."
On April 16, 2016, at 11 o'clock that night, Ren Zhengfei, the 72-year-old president of Huawei, was at the Shanghai Hongqiao Airport, pulling the trolley box alone, waiting in line for the taxi, and was photographed by netizens. Ren Zhengfei's photo has won countless praises for him.
The public opinion has never been arrogant to Ren Zhengfei. It seems to have started from the "Winter of Huawei" in March 2001. Whenever his articles and internal speeches came out, they were interpreted and even worshipped by various people as "quotations".
In the past 2016, Ren Zhengfei admitted that he was in the “no man's land†and “can't find the directionâ€. Is he really “confusingâ€?
“Do not consume strategic competitiveness at non-strategic opportunitiesâ€People will not arbitrarily add all kinds of beautiful words to an entrepreneur who has no practical spirit. Huawei's performance is the cornerstone of Ren Zhengfei's acclaim.
From 2011 to 2015, Huawei's sales revenue increased from 203.9 billion yuan to 395 billion yuan, with a compound annual growth rate of 18%; operating profit increased from 18.8 billion yuan to 45.8 billion yuan, with a compound annual growth rate of 25%.
As one of Huawei's three major business segments, in 2015, Huawei's consumer business achieved sales revenue of 129.1 billion yuan, a year-on-year increase of 72.9%. The annual shipment of smart phones reached 108 million units, becoming the world's top three smartphone brands.
On December 30, 2016, Huawei's rotating CEO Xu Zhijun said in his New Year's speech that the company's annual revenue is expected to reach 520 billion yuan in 2016, a year-on-year growth rate of 32%.
Even so, Ren Zhengfei still maintains a consistent sense of crisis. On May 30, 2016, at the National Science and Technology Innovation Conference, Ren Zhengfei said in his report that Huawei “is gradually entering the no-man's land in the industry, and is in a dilemma of no one piloting, no established rules, no one to followâ€, “ Advancing in trek."
"Huawei's current level is still in the innovation level of engineering science, physical algorithms and other engineering sciences, and has not really entered the basic theoretical research. With the gradual approaching Shannon's theorem, the limit of Moore's Law, the theory of large flow and low delay is still Uncreated, Huawei has felt the future and can't find a direction." "Major innovation is the survival rule of no-man's land. There is no theoretical breakthrough, no technological breakthrough, no large amount of technology accumulation, and it is impossible to produce explosive innovation. "Huawei's high speed of 'opportunism' following people's run will gradually slow down, and the responsibility of creating guiding theory has arrived."
Maintaining strong innovation requires huge investment in research and development. Recently, foreign media announced a list of global technology companies' R&D investment costs in 2016. It is worth noting that only one Chinese company in the top 10, Huawei, ranked eighth in terms of R&D expenses of 8.358 billion euros (about 60 billion yuan). Huawei's 2015 annual report data shows that in the past 10 years, R&D investment has accumulated more than 240 billion yuan.
“Do not consume strategic competitiveness at non-strategic opportunities.†The statement in Huawei’s 2015 annual report is impressive.
At the end of September 2016, Audi, BMW and Daimler jointly established 5G automotive communication technology alliances with five telecom communication companies - Ericsson, Huawei, Intel, Nokia and Qualcomm, to develop and promote the next generation of intelligent connected vehicles. The application of 5G communication technology. The establishment of this alliance has made the outside world speculate that Huawei is going to start building a car?
However, Huawei quickly denied this claim, saying that Huawei's core capability is to build connections, and we have provided car networking solutions many years ago. As a member of the 5G Automotive Communication Technology Alliance, it contributes mainly to 5G technology. Manufacturing a car is not Huawei's main channel, and Huawei will not deviate from the main channel business.
High-energy warning ahead: Ren Zhengfei talks about "crisis"In the eyes of many people who admire him, Ren Zhengfei is not only an excellent business thinker, but also an excellent "prophet." In the past 15 years, whether in the upswing period of Huawei's business or in the period of smooth development, he has proposed the winter and winter warnings three times, which reversed the fate of Huawei.
In the winter of 2016, Ren Zhengfei repeatedly reminded the inside of the “crisis†and “reduced people and increased efficiencyâ€.
In an internal speech, Ren Zhengfei emphasized that the scientific management of employees should be directed to “prolific food†and gradually eliminate unqualified backwards. "We have invested so much labor, and the supervisors who cannot produce more food should step down."
He told his subordinates, "Huawei can't bury our 28-year struggle in a gentle town like some Western companies. We have to see the complexity of this world and see the difficulties of our future. This is the starting point for us to build the foundation for future victory."
The most widely spread was Ren Zhengfei’s internal speech on October 26, 2016. He said, "The financial crisis may be coming soon." “We must reduce ultra-long-term inventory and ultra-long-term arrears. In the past, our payment records were not clear. When customers came to arrears, we were still inexplicable. Even the contract and the debts could not be found. If the customer did not pay back, how much reserve? Both are lost."
Analysts pointed out that Ren Zhengfei reminded the crisis because it was affected by two uncertain factors at home and abroad. The domestic economic situation is not optimistic, and even a large company like Huawei feels a chill. The global political and economic environment, the black swan group flying, for Huawei actively exploring overseas markets, there is huge uncertainty.
This kind of early warning awareness is also directly reflected in the New Year's speech of Huawei's rotating CEO Xu Zhijun. "In the face of the complicated business environment, we must use the certainty of legal compliance to deal with the uncertainty of international politics and to cross the macro environment. Sexual risk; must have a plan to deal with the financial crisis, and improve the ability to monitor risk internal control and compliance operations from organizational construction and cadre allocation."
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