On December 21, at the “2016 China Flat Panel TV Industry Conferenceâ€, the China Electronic Chamber of Commerce solemnly commended the outstanding new technology and new products in the color TV market in 2016. Hisense 100-inch 4K laser television won the "2016-2017 TV industry technical achievement award", MU9600 series ULED super-television TV "2016-2017 flat-panel TV top ten boutique" award, this is the color TV market of Hisense TV in this year The best way to win the lead on the way.
Looking at the 2016 color TV market, laser, ULED, Quantum dots, HDR and other emerging display technologies are flourishing. Picture quality is still the core element that consumers are most concerned about. Meeting the consumer demand with new high-definition products has become the consensus of color TV manufacturers. It is estimated that by 2017, driven by the concentration of high-end new products, flat-panel TV sales will reach 53 million units, an increase of more than 10% year-on-year.
Among the emerging display technologies in the color TV market in 2016, the market prospect of laser TV is the most promising. In July of this year, Hisense introduced the world’s first 100-inch DLP ultra-short-focus 4K laser television, setting a benchmark for laser display technology and leading the way. The development trend of global laser display technology. Hisense LT100K7900UA 4K laser television has boldly innovated in the optical path design. It has original telecentric structure optical path design, and has developed a wider light transmission channel, and its brightness performance is even better. Its color gamut is 116%, which is more colorful and more realistic than ordinary TV. At the same time support 4K decoding and HDR technology, the details of the highlight and low-light parts of the image performed incisively and vividly.
Since the beginning of this year, the large-screen TV market has started to increase rapidly. According to the forecast data of China Yikang, the annual compound annual growth rate of large-screen TVs with 85 inches and above is 110% from 2016 to 2020. From January to October this year, Hisense laser TVs In the 85-inch and above large screen market share reached 42.03%, reached 52% in the third quarter of this year. Hisense laser TV has the characteristics of high picture quality, low energy consumption, long life, and worry-free after-sales service. It is also reasonable for consumers to choose the big-screen TV.
In the tide of TV display technology upgrades, ULED ultra-quality TV represented by Hisense MU9600 is the most eye-catching performer. It has outstanding performance in “leading technology, high-end configuration, super high-quality, stylish design†and it will have LCD TVs. The quality level of the image has been pushed to a new height in the world, and the election of the top ten boutique TVs of 2016-2017 has become inevitable.
Hisense's MU9600 series ULED super quality television uses Hisense's third-generation ULED technology to achieve high dynamic range, high color gamut, high motion fluency, and ultra-high definition image effects. Its peak brightness display is up to 1200 nits, which is 2 to 3 times that of ordinary TVs. It achieves tens of millions of dynamic contrast ratios and a color gamut range of 106% NTSC, which far surpasses OLEDs in the overall display effect.
Experts in the industry stated that technological innovation centering on the improvement of image quality is an effective way for TV companies to shake off homogenous competition and achieve profit growth. Hisense 4K laser television and ULED super quality TV have made successful industry examples in promoting the quality improvement of color TV.
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