Gome will change screen name: Gome Online

China's retail industry has reached an inflection point. The 815 E-Commerce War and the Singles E-Commerce War herald the retail industry has entered a multi-channel period. “The core of Gome's formulation of the 2013 plan and the development strategy for the next five years is the multi-channel strategy. First, GOME has established a very mature primary market channel. Second, GOME is currently trying to rapidly expand the three or four-tier cities. We call Secondary market channels, and the core channels are actually e-commerce channels."

Online and offline companies in the household appliances retail industry will co-exist because the offline communication and communication methods are not available online, like refrigerators and washing machines. The quality and overall texture of the products cannot be felt only through online photos. The offline store should be adjusted, adjusted from the layout, the distribution of products, and the experience of the transaction. Through this adjustment, the offline store will be able to better serve consumers and achieve low cost and high efficiency.

At present, Gome's e-commerce platform, Gome Electronic Mall, will be renamed to the more easily understood name Gome Online. GOME’s new commercials will use Gao Yuanyuan and Feng Shaofeng as the spokesmen, and will be broadcast on CCTV from January 1st of next year.