Dialogue millet TV team: 40-inch smoother than 49-inch

Why is it 40 inches?

Wang Chuan: There are many young people in rice flour. Many people rent and live in small houses. They want small TVs that are suitable for small rooms and are easy to carry when moving.

Why is Sharp's screen, not Samsung or LG?

Wang Chuan: The Sharp screen used this time is the only product of the tenth-generation line in the world, with a contrast ratio of 5000:1 and a response speed of 6 ms. The performance is extremely superior and meets Xiaomi's pursuit of extreme requirements.

Why are the two feet, young people renting the house may not be too small on the table?

Wang Chuan: The design of the two feet is designed so that students with higher quality requirements can choose our high quality soundbar system to watch movies, listen to music and play games.

About content: In-depth cooperation with 2/3 or more video sites

What are the competitive advantages of video content?

Chen Hao : Adopting the Galaxy Broadcasting Control Platform (GITV). The amount of video content is several times that of the past. More than two-thirds of video sites have deep cooperation.

Wang Chuan: The launch of this millet TV is similar to the Xiaomi box. It uses the Galaxy platform and its content has increased by 60% compared to the products of the past. At the same time, the content of other licensees is also being accessed, and the content will be more than doubled in the future.

Replace the previous iCNTV?

Chen Hao: Galaxy and the future of television are partners, long-term co-prosperity. Within a month or two, the content of two generations of products will basically converge.

Too many premium programs

Chen Hao: Firmly try to charge, this year's new domestic movie line will try to charge before the free schedule. Some Hollywood films will also be introduced for free, then free. The average number of weeks is not an exaggeration. At the same time, our fee range will be very cautious. At present, we will only try the cinemas that have just been offline. The vast majority of content is definitely free.

What are the areas in which the content will be strong?

Chen Hao: Sports will definitely break through this year, trying to broadcast several large-scale events, and strive to have a live broadcast for the entire season this year...is under preparation. Variety shows will be launched soon and will be exclusive. Cooperation with Hunan Mango TV soon implemented a large number of exclusive variety shows to be launched next month.

What about homemade programs?

Chen Hao: Self-made (no) plan.

Will video games focus on development?

Wang Chuan: In fact, mobile games also have a development process. After several years of development, they broke out two years ago. We believe that video games are in the process of development. We are optimistic about the future development of video games, specifically with the PS4 manufacturers to create handles, jointly developed a high-quality Bluetooth TV game controller, while the millet mutual entertainment has grown to become China's largest game distribution platform, with the vast majority of game manufacturers Established a good cooperation.

Will Add 3D Virtual Touch Technology? After all, this technology is more likely to increase operability and entertainment.

Wang Chuan: Xiaomi is a company that is most willing to adopt new technologies. We are willing to adopt new technologies as long as they are needed by users. Millet TV will speed up the connection of various smart hardware, for example, we have perfectly connected the millet router, you can remote control the home router to download Blu-ray video, you can go home to watch. And we will automatically match the title and the poster; we also connected the small ant camera, you can open a small window on the screen while watching TV, and monitor whether the baby in the baby room is awake. In the future, we will integrate more intelligent hardware. Welcome everyone to find us.

Supplementary content

Wang Chuan: I would like to add here that we have a good cooperation with the licensees. Both iCNTV and GiTV are very good teams. We have mutual respect in the past and we will cooperate in the future. We are now promoting the content fusion of licensees. We believe that in the near future, we will be able to see the contents of iCNTV, Galaxy and Mango in our TV and box products. Millet TV will be the most content-rich and highest-quality TV.

About technology: Smoother than 49 inches

What is the difference between the 40-inch screen used by Xiaomi and the 60-inch Sharp screen?

Wang Chuan: Xiaomi's Sharp SDP screen should be the same as LeTV, but the backlight is different. In fact, the screen itself does not emit light. The backlight determines the color, uniformity, etc. of the screen to a large extent. All of our TVs use the backlight module of the world's top backlight manufacturer Ruiyi, allowing the world's top screens to be equipped with top-level backlights. Apple is also very picky about backlighting. Their 100% iMac products, 100% macbook products, and 80% iPad products are produced by Swiss Instruments.

What about capacity?

Wang Chuan: Xiaomi's TV products will become more and more mature this year, with more and more competitive advantages, and the output will also be greatly improved.

Hardware company investment

Wang Chuan: Xiaomi is a company that emphasizes focus. We only have 5 products: mobile phones, Pads, boxes, TVs, routers, etc. We all use investment methods. At present, we have invested in more than 30 companies and we plan to invest and support 100 in the future. Home company, welcome everyone to find our investment.

There are friends around the Bluetooth speaker sometimes not connect

Dai Qingsong (Head of Millet TV Hardware): Bluetooth compatibility is a complex issue. Bluetooth has been developed for more than ten years. Technology has been rapidly evolving, but Bluetooth is a loose alliance and there is no mandatory standard for compatibility. Basically, each company independently tests compatibility, so there is not a perfect compatibility solution. However, the Xiaomi team adopts an iterative development model, which will give priority to improving the products with higher demands and continuously improve compatibility.

40 inches for å•¥ No Sooundbar?

Dai Qingsong: Haha, we would also like to provide the Soundbar within the price of 1999, but we cannot do so! We use top-notch raw materials and foundries, and our quality requirements have reached the highest standards in the world, so the actual cost is quite high.

What is the difference between the 6A908 chip used by Xiaomi TV and other brands of 6A918 chips?

Dai Qingsong: The 6A908 is actually the 1080P version of the 6A918. The CPU and GPU are exactly the same, all of them are 28nm HPM processes, but the resolution support has changed from 4K to 1080P.

Wang Chuan: In fact, 6A908 and 6A918 are the same chip, the kernel configuration is exactly the same, but 6A918 has 4K output, 6A908 is 1080p display output. This release of the 40-inch TV is 1080p. We have chosen the 6A908. Compared to the 6A918 on our 49-inch TV, it is a big horse-drawn car. The user experience will be better and smoother. The 40-inch is really smoother than the previous 49-inch.

Why not do ultra thin?

Dai Qingsong: You may not have noticed that in fact, the transmittance of the LCD panel is only about 5%, which means that 95% of the light has been converted into heat wasted, and the heat of the distribution is the need for volume, and ultra-thin It is a contradiction to reduce the volume to the extreme. To dissipate heat quickly in a limited volume, new materials and new processes are needed. These new technologies require us to spend a lot of time designing and verifying.

Wang Chuan: Ultra-thin is not only beautiful, but also occupies less land, especially the wall is more convenient and beautiful. However, to make ultra-thin and good, it is necessary to overcome many difficulties, such as cost control, heat dissipation, and strength. Like Xiaomixiaoxiao, Xiaomi is willing to challenge the limits and overcome these difficulties so that everyone can enjoy the technology. We are very concerned about new technologies and we are willing to adopt new technologies first. However, Xiaomi is not willing to make gimmicks. We need technology that can be used by users. For example, many years ago, laptop computers had fingerprint recognition technology, and users bought them very freshly. They couldn't use them when they bought them. Apple had never used them. Fingerprinting really works when Apple is on the iPhone.

Many places can't buy millet TV. What are the improvements in logistics?

Lai Yongsai (head of the millet TV market): At present, Xiaomi TV has already covered 266 cities and regions. This year, we will increase coverage on this basis and try to get more users who like millet TV to be able to buy it. In an effort.
At present, the market for millet TV is mainly in which areas, what are the buying channels?

Lai Yongsai: Because of the logistics and after-sales services involved, the main users are still concentrated in one or two cities. At present, Xiaomi TV is mainly sold in Xiaomi and Tmall flagship stores. Other channels have been maintaining close communication and looking for suitable opportunities. Once other channels are opened, they will communicate with you in a timely manner.

Before the media reported that the first generation of millet TV production capacity is insufficient, the second generation of preparations to deal with this issue?

Wang Chuan: TV's capacity control is not easy. We have to place orders 3 months in advance, and the screen is scarce resources for a lot of time. We can't get the orders. Therefore, our TVs have exceeded our expectations for most of the time and are in short supply. We are also working hard and have more and more rich experience. There is a process of ramping up the production line. Our colleagues in the supply chain are on the production line and take time. The output is rising every month. Everyone thinks we should prepare what amount.

Is the price for 1999 a price war?

Wang Chuan: Xiaomi has never launched a price war, but is just trying to provide high-quality, low-priced products.

What are the solutions to the screen constraints? After all, screens are in the hands of big manufacturers. How do supply chains take the initiative?

Dai Qingsong: Everyone's support is the driving force for our communication with screen factories. More and more rice flour like our products, screen factory will also pay attention to such a trend, more inclined to us, more trust us. Essentially, the supply chain is a relationship of trust. Limited resources must be given to a trusted partner!

Wang Chuan: Today, screen manufacturers increasingly recognize millet's television products, and they are more and more optimistic about the future development of millet. They also increasingly support millet television. This year, we feel much better than last year.

How does Xiaomi TV solve the problem of uneven hardware life and screen life?

Wang Chuan: This is a good question. We are also thinking about it. In fact, the millet box is used by everyone to upgrade the old TV in the house.

Dai Qingsong: It's a good question, so our smart TV will always choose the highest-end chip at that time. It is to ensure that it can meet App's needs for a long time, so it makes sense to use the best chips.

The cost of the screen of the millet TV 2 is much lower than that of the first generation... Can you disclose it?

Wang Chuan: The cost of screen and backlight is the main cost of television, accounting for more than 70%. So good screen and backlight costs are high.

Dai Qingsong: The role of the backlight is often overlooked. In fact, it accounts for 25% of the cost of the machine, second only to the screen. The effect of backlighting on the picture quality is even more important than the screen! Because the screen is a passive device, it does not emit light. The effect on the picture quality is resolution, static contrast, and viewing angle. The backlight, which affects the brightness and dynamic contrast , Brightness of color, uniformity of color, etc., so do a good job with the backlight first! The reason why everyone thinks that Sony has good quality is to work on the backlight (it uses the Samsung screen), the millet TV in the backlight It was also a big effort, far ahead of the peers!