On November 11th, 2016, it was the annual festival of the Singles and the Handan Festival. It is interesting to see how many transactions the Tmall will create this year. Xiaobian went to Tmall's official Weibo to watch it. As of 12:29:26 Beijing time, the transaction volume exceeded 82.4 billion yuan, breaking the national average retail sales of social consumer goods in 2015. Now it is estimated that the possibility of breaking 100 billion is also Great. Xiaobian curious VR hardware like HTC Vive, Oculus Rift and Sony's PSVR did not make any promotions, after all, these hardware are still quite expensive. As for some domestic brands, there is still a trend to join the promotion. As for whether or not to create a sales miracle, it is also unknown. Ok, let's not say much, or go back to our list and see what's new.
Red list
Top 1. Laying the foundation for VR payments Apple Siri began to support Paypal payments
PayPal, the ubiquitous online payment service, released a new version of the iOS app with the same name on Thursday. The update integrates the Siri feature so users can transfer and collect money through Apple Assistant. As PayPal pointed out in the official blog, the new PayPal app with Siri integration allows iPhone and iPad users to transfer money and collect money through their own voice. The company offers a range of instruction examples including "Hey Siri, send Bill $50 using PayPal" (Hey, Siri, $50 to Bill via Paypal), "Use PayPal to send $125 to Jenny for groceries" (Hey, Siri , Paypal pays $125 for groceries bills via Paypal, and "Request $20 from Dad with PayPal" (Hey, Siri, pays $20 to Dad via Paypal). Now users can access the PayPal account with a voice prompt, so that they can easily split the bill when the restaurant is AA. However, Xiaobian is still not clear whether the new features are compatible with Siri's new neural network technology, such as contextual response and enhanced understanding of long tail query terms. Just two months after Apple officially opened the Siri API to third-party developers, PayPal launched Siri integration. Interestingly, Venmo's subsidiary, Venmo, was the first company to receive the Siri API.
Small V Comments: Whether VR payment can be used by users is safe, and the environment is very important. Although Apple has not launched any related VR products, supporting Paypal payment means that it will also be involved in VR in the future.
Top 2. “Google Standard†will become the new benchmark for mobile VR
Today, with the release of Daydream View, Google finally released the "Android 7.0 Compatibility Definition Document", which clearly released the compatibility definition file for Android 7.0 Nougat. This document is for fast charging of hardware devices, Vulkan API, multi-window. The new features and other content have made a lot of regulations, the document is 85 pages long. Android 7.0 Nougat is the operating system of the Daydream platform, and the importance is self-evident. The latest release of the "Android 7.0 Compatibility Definition Document" also covers some of the Daydream-ready mobile phone hardware standards:
â–² There must be at least 2 physical cores.
â–² Must support continuous performance mode.
â–² Must support Vulkan hardware level 0 and should support Vulkan hardware level 1.
â–² Must support at least 3840&TImes; 2160@30fps-40Mbps H.264 decoding.
▲ Must support HEVC and VP9, ​​must support at least 1920 & TImes; 1080@30 fps-10Mbps decoding, and should be able to support 3840&TImes; 2160@30fps-20Mbps decoding (equivalent to 4 1920 & TImes; 1080@30fps-5Mbps)
â–²It is strongly recommended to support the android.hardware.sensor.hifi_sensors function and must meet the requirements of android.hardware.hifi_sensors for gyroscopes, accelerometers and magnetometers.
â–² low power Bluetooth 4.0
â–² display size between 4.7-6 inches
â–² At least 1080p, 60Hz screen resolution, and no more than 3ms delay and no more than 5ms of visual persistence effect
â–²Support OpenGL ES 3.2 and Vulkan API
â–² can decode two 60FPS video instances at the same time
â–² stable output frame rate 60FPS and real-time rendering
â–² temperature sensor capable of reading the surface temperature of the device
Xiao V Comments: The development of VR technology and the popularity of mobile VR in the past two years have undoubtedly given Google an excellent opportunity to know that the prototype Cardboard of the earliest VR mobile phone box is vacated by Google. Now Android 7.0 Nougat is the best proof of the hardware requirements of VR and the release of Daydream View. Google’s move, for major mobile phone manufacturers, seems to be tied to Google’s “super warship†in the future.
Top 3. Oculus adjusts VR helmet technology to reduce computer configuration costs for users
High-end VR devices like htc vive and Oculus Rift, in addition to the best VR experience, the biggest feature should be expensive. Buying a complete set of equipment, you can't experience it without RMB. Therefore, high-end VR devices like this are not affordable for the average consumer. In order to let more users experience Oculus, Oculus has adjusted the helmet according to the latest news from foreign media. In the future, it will be able to support cheaper low-end computers, and the threshold for users will be reduced. According to the VR Daily, Oculus has made technical adjustments to the operation of related virtual reality content, and the frame rate of future content can be reduced by half. This means that helmets can rely on more low-performance computers as a source of content. When the Oculus Rift was first introduced, the recommended gaming computer was generally sold for more than $1,000. According to the earliest technical standards, the game computer connected to the Oculus Rift helmet, the graphics card is at least the NVIDIA GTX 970, at least with the Intel Core i5 processor, and according to the latest adjustments, the hardware requirements of the computer are reduced to the GTX 960 graphics card and Intel Core i3 processor. (But the old and new standards require at least 8GB of computer memory). This means that users can save a lot of money by configuring this piece of computer.
Xiao V Comments: If Oculus's plan can go smoothly, the cost of using the Oculus Rift VR device will be reduced in the future. The price reduction will lower the user experience threshold. Can you drive the Oculus Rift? The sales volume is also waiting to be seen.
Black list
Top 1. Shenzhen VR market wolf wolf era: monthly shipments of 30 million, profit as low as 1 hair
In Shenzhen, a war is played every day, and every day you experience a life and death. In a factory beside the Shenzhen Longda Expressway, one of the formed VR glasses was being sent to Xiao Gao with the assembly line. He skillfully labeled, packed, and quickly placed the return line. Like the 30 companions on the production line, he repeats one to two actions from morning to night. Every day, Xiaogao posted 3,000 VR glasses and completed the package. When you encounter overtime, there are as many as 5,000. The person in charge of the factory, Gu Lele, told the reporter that the previous order had just received 3 million orders from American customers, and the flow line had been expanded to eight. In order to deliver before Christmas Eve, the workers worked overtime and worked hard. The manpower was not enough. . It is estimated that 8 pull wires can produce about 30,000 VR glasses per day, and the shipment size is one million in one month. According to Gu Lele, there are about 10 factories in this size in Shenzhen, and one of the super-large factories has a daily shipment of 300,000-500,000 units. In addition, there are 100 large and small workshops in Shenzhen, with a daily shipment of 3,000 units. In this way, the monthly shipment of Shenzhen VR glasses will not be less than 20 million units. After visiting, it was found that in April, the hot-selling VR glasses could still have a profit of 10 yuan. Now in October, the profit has already dropped to 2 or even 1 hair. This is the magic of Shenzhen. Backed by a strong supply chain, the small profit of one hair can still be supported.
Xiao V Comments: Today, cheap VR glasses have already hit the bayonet in Shenzhen. On the stalls where profits are gradually falling, big manufacturers are not willing to leave, not only because they refuse to give up profits, but also because they are in their In the layout, VR glasses are the foundation. After playing this foundation, it is logical to drop the second piece: one machine. And just recently, Shenzhen's one-machine price war has begun.
Top 2. Blizzard and cold water "World of Warcraft" VR version has no plans
In the VR game, the player adapts some games to the VR version, and the expected value is definitely increased. The Storm World of Warcraft should be such a masterpiece. When the outside world has been expecting the "World of Warcraft" VR version to be launched, Blizzard's top management has poured cold water. In the interview, Hiro Hant, senior vice president of Blizzard's corporate operations, said that Blizzard will pay close attention to the development of virtual reality technology in the game market, but they have no plans to launch VR games. When the player hears this news, it is estimated that there are many heartbreaking voices. As for the plan why the VR game has not yet been launched, the official explanation given by Gio Hant is that he believes that the main reason is that the number of users of VR games is not much, and the virtual reality ecosystem is still scattered. What is more regrettable is that virtual reality technology has not had a relatively mature technical standard. The implication is that the technology is still so garbage, I am not willing to risk the signboard of my game, so as not to affect the reputation of the game.
Xiao V Comments: Blizzard can not understand VR games for the time being, after all, the current environment does not allow game makers to make money. Of course, the official did not completely deny the plan to push VR games in the future. It is only because virtual reality is weak in terms of technology, user base, and ecosystem. There is still a long process in its development. Blizzard temporarily Impulsive push VR games are at least excusable.
Top 3. Nikon's layoffs break the arm and seek survival to transform into the VR market is the way out
Nikon, a century-old camera company, was seriously guilty of blood loss and Sony considered the acquisition. On November 8, it stated in its “reorganization announcement†that the current medium-term business plan will be suspended and set for about two years. Half of the structural reform period, the goal is to cut the fixed cost of 20 billion yen (about 190 million US dollars). Specifically, 1,550 employees of Japanese companies will be redeployed, involving 200 people at the group headquarters, about 1,000 in the semiconductor lithography business unit, and about 350 in the imaging products business. At the same time, Nikon announced a voluntary retirement plan for approximately 1,000 employees, equivalent to 10% of its total domestic workforce. If it goes well, by March 31, 2017, the total number will be reduced by 1,000. An electronics analyst in Taiwan, China, pointed out that in recent years, the trend of card machines has declined. CES and other large-scale electronic exhibitions rarely see related products. At present, camera manufacturers basically only have professional-grade camera market, and their research institutions have also No longer pay attention to digital cameras as a dedicated unit. Image makers in trouble are also exploring transformation. Last year, Nikon acquired Optos, a manufacturer of retinal imaging diagnostic equipment in the UK, and plans to integrate its image processing technology with Optos products and technology to develop high-precision diagnostic equipment. From the new products launched this year, we can see that in addition to the update of the SLR camera, Nikon is trying to enter the field of panoramic VR and extreme sports cameras.
Xiao V Comments: Faced with the decline in overall demand and the decline in profits, there are indeed many uncertainties in the future of the imaging industry, but Nikon is not crushed in a short period of time. After all, its accumulation in optical technology makes it Maintaining competitiveness in high-end photographic equipment, as the bond imaging business with consumers, it also shoulders the mission of maintaining brand value. Whether transformational VR can usher in the development of vitality is both an opportunity and a challenge.
This list is still voted by the cute sisters of the "VR Daily" and the small fresh meat. If you have any opinions or suggestions on this list, welcome to a lot of bricks. Interested friends can pay more attention to our platform below.
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