Can Samsung's promotion of Tizen system subvert the smart TV market?

How much do you know about the Tizen system? Recently, Samsung's SUHD TV has fully entered the Chinese market, which means that Chinese users have multiple options when selecting a Samsung SUHD TV. The TV model is no longer limited to the JS9900 and JS9800. However, in fact, Samsung created the Samsung SUHD UltraHDTV, but in fact, the ulterior motive was not to drink, but wanted to use Samsung SUHD TV to promote the Tizen system.

According to Samsung's plan, all Samsung smart products will be equipped with the Tizen system in the future, showing Samsung's emphasis on the smart ecosystem.

Smart TV's "pain points"

In fact, “smart TV” is not a new concept. The research data of Zhong Yekang shows that in 2014, the penetration rate of China’s smart TVs has exceeded 60%, and it will show an explosive growth in the future. This naturally attracts many companies to participate in, including Samsung, LG, Hisense and other traditional TV manufacturers, but also millet, LeTV and other cross-border Internet companies.

However, the problem that cannot be ignored is that compared with the enthusiasm of manufacturers, consumer feedback is very embarrassing, and “intelligent” experience “not smart” has become an obstacle to the development of the industry. At present, the vast majority of smart TV systems are developed based on Android. When the "small screen" of thinking goes to the "big screen", the problem of human-computer interaction is not acceptable. The most unbearable for users is to search or interconnect with other devices. The cumbersome degree of TV operation is unimaginable, and it is not as easy as the operation of smart phones. However, TV is not a mobile phone after all.

"Compatibility" and "simple" are the winning formulas

The Tizen system adopted by Samsung SUHD TV solves the ills of the smart experience. First, it runs faster, the interface is streamlined to only one level, the content acquisition method is more intuitive, more convenient, and the entertainment experience is greatly enhanced. Second, it is an open platform that makes it easy for developers to create compatible content that users can enjoy. To more abundant original content; even more cool is that it is highly compatible and has reached an incredible level across systems and devices. For example, if you want to share content between a TV and a mobile phone, Tizen doesn't even need any APP and complicated settings, and can do it easily with a single click.


Samsung Tizen System

Bigger blueprint for "Internet of Things"

Can not be ignored is that Tizen's super compatibility is born for the future "smart home" and "Internet of Things." Tizen is currently used on Samsung TVs, wearable devices and digital video products. Samsung also said that within five years, Tizen can connect all Samsung devices.

In the future, Samsung Tizen can even connect all scenes in daily life: an alarm clock that wakes up in the morning, an on-board system for work, an office phone, an air conditioner for home use, an air purifier, and a rice cooker for dinner...

And its all-encompassing compatibility is likely to open up all brands of smart products and build a life like science fiction for us.

It is reported that 100 well-known member companies including Intel, Panasonic, E-Bay, Baidu, and ZTE have joined the Tizen Alliance to jointly participate in the development work. As a new force, can Samsung Tizen subvert Android? However, in terms of Samsung's production strength and propaganda capabilities, since Samsung can obtain the vanguard position of the TV industry, it is only a matter of time before the Android system is overturned.



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