In 2015, it may be a noisy year for China's smart TV industry. Major brands took to the market and soon became calm again. In August, micro whale TV, which was just listed, not only won five consecutive sales of the Tmall Store category. In addition, the Tmall Twins lowered the threshold for large-screen 4K TVs for consumers, and dropped 600 Yuan to make consumers even hooked. Before the micro-whales not only set a sales record of Tmall's 115-inch 4K TV, the event also enabled new users to actively participate in pre-sales and achieved an unprecedented pre-sale value for high-end TVs. Why Microwhale Technology is so cattle? Below, we will break down the situation of this new Internet TV brand one by one.
Microwhale Technology was established in May 2015. It is an Internet technology company specializing in family entertainment. It is jointly established by Mr. Li Ruigang and Mr. Li Huaiyu, aiming to provide the best smart products and services for the young families of the “microwhale generationâ€. The main product is a small whale TV. In the group of founders who participated in the creation of Micro Whale Technology, the cooperation between Alibaba and Tencent, two Chinese internet giants, was rare. Prior to this, Alibaba and Tencent Technology only worked together to invest in a Chinese taxi application software. . This investment is also regarded as a precedent for the cooperation between the two giants in terms of interconnected hardware.
In addition to the investments of the two Internet giants, the Chinese culture itself has a clear positioning for the positioning of the micro-whale. According to Li Ruigang, live broadcasts, including entertainment and sports, as well as home-made content will become a major competitive advantage for micro-whale TV. Although there is a trend of strengthening management in the current policy, the entire online video industry is still moving forward. “Industry trends and user demand are decisive demands, while micro-whale technology is not just a product, but Chinese culture. The entire industry has opened up the core link." For the second venture, Li Ruigang expressed his confidence. This will also explain the importance of micro whales to Chinese cultural strategies.
In addition, the recent investment in Chinese culture in the capital market is also quite interesting. Only at the end of September has it completed three amazing investment in cultural products. The three investments have different characteristics, but they all coincide with the development needs of the micro-whale TV content and technology.
Capture high-end film and television resources! Chinese culture, Warner joint venture flagship film and television, more extensive resources
On September 21, the Chinese Cultural Industry Investment Fund and the American Hollywood film company Warner Brothers announced that they will co-finance the establishment of "Flagship Films" headquartered in Hong Kong, with separate branches in Los Angeles and Beijing. , Jointly develop and produce Chinese-language movies and English-language movies for the global market. "Mutual benefit and win-win situation for the global market is the future direction for cooperation between Chinese and American film organizations." Li Ruigang, chairman of Chinese culture, said, "China's movie entertainment market is showing an explosive growth, and the international movie market is also interested in Chinese subjects." In constant warming." Think about the future of China's "Lord of the Rings" may be produced from the flagship film industry, micro whale television in the exclusive source of television shows even such top-level blockbusters just around the corner.
Win the football game high ground! 8 billion buy Super League, the game is better! The fans are more interactive!
On September 25, the representatives of the shareholders of the China Super League Limited Liability Company (hereinafter referred to as the “Zhongchao Companyâ€) voted on the 25th and the Sports News (Beijing) Sports Communication Co., Ltd. decided to become the 2016-2020 Super League TV with a price of RMB 8 billion for 5 years. The priority negotiation unit for public signal production and copyright solicitation projects. Chinese culture as the only fund to fully operate in the market appears to be unusually eye-catching. It is even more shocking to win bids nearly twice as high as the second place. As the only smart TV brand owned by Chinese culture, micro whale The advantage of leaning in the source of the Super League program is also self-evident. In the future, the microwhales will watch the Super League on television and will not only have the best source of Super League programs. More fan users to provide more and more interactive football events live service.
Financing high-tech companies! VR Technology Leads the Accumulation of Micro Whales
On the afternoon of September 22nd, the Chinese Cultural Industry Investment Fund ("Chinese Culture" or "CMC") today announced the leadership of Jaunt, a virtual reality (VR) company headquartered in the US Silicon Valley. The current round of financing amounted to 65 million U.S. dollars, including the United States Walt Disney Company. Judging from the Jaunt's VR R&D level and background, it is a strongest player in the industry and the financing of Jaunt will obviously give the microwhales more technical accumulation in the display. Now the micro whale is a TV company, but the imagination is more spacious in the future. Perhaps in the near future, the micro whale will also enter the VR field, allowing users to experience the new entertainment experience brought by the virtual reality space...
The development of comprehensive micro-whale science and technology for only three months, from the perspective of capital, micro-whales occupy funds that other brands do not have, content sources and technical advantages! The author learned from relevant news that the proportion of technical and operational staff of MicroWhale Technology has reached an astonishing 80%. As a technology company that is not listed or financed, Li Ruigang and Li Huaiyu have a broader layout of the micro-whale pattern. The future of whales is also worth the expectations of consumers!
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