What is the bottom line of the “cross-border†transformation of Wanrun Technology, the shareholding of LED companies?
Release date:2016-04-06Source: Dengyi network share: 
Light billion network 2016-04-06
There are thousands of LED companies in Shenzhen, which occupy half of the whole industry. However, most enterprises are experiencing the dilemma of “increasing revenue without increasing profitsâ€. In the face of the reality of structural excess, stick to or transform? This is a problem that LED companies have to answer.
In Dongguan Songshan Lake Industrial Park, there is a LED listed company. In 2013, it “escaped†from Shenzhen. So far, it has successfully completed the relocation of the main LED packaging production line from Shenzhen Guangming Factory to Dongguan Songshan Lake High-tech Industrial Development Zone. After the expansion of production capacity, the company achieved a growth rate of about 60% in 2015.
Recently, the “Practice China Dream·Into the Listed Company†held by the Shenzhen Stock Exchange came to this company, Wanrun Technology. More than 60 investors, under the leadership of the company’s chairman Li Zhijiang, visited the company in Dongguan. Exhibition hall and production workshop of Songshan Lake Industrial Zone.
Transformational courage: second venture
Hao Jun, vice president and director of Wanrun Technology, said frankly: "Our executives are the company's second entrepreneurs." According to reports, Wanrun Technology's investment mergers and acquisitions are led by the chairman of the board, and the secretaries of the board of directors are executed.
In 2013, Wanrun Technology set up an investment department and began to plan for transformation. In Hao Jun's view, the investment department he led is like a small investment bank. The previous stage was completed by his own professional team, and his members covered finance, finance, law, computer and other majors. From 2013 to 2014, they finally locked in the Internet advertising media industry after extensive and in-depth research on dozens of hot industries.
After looking for the direction, Wanrun Technology took the “two acquisitions and one share participation†action during the year, refreshing the transformation speed of the industry.
On the evening of November 2 last year, Wanrun Technology, which was suspended for 4 months, announced the restructuring plan. The company plans to purchase the entire shares of the two companies of Dingsheng Yixuan and Yiwan Wireless at a price of 739 million yuan, and plans to invest 30 million yuan. The map advertisement will be invested. After the transaction is completed, the company will hold 21.43% of the shares of Botu. If the future performance of Botu advertising reaches the agreed conditions, Wanrun Technology will also acquire the remaining equity of Botu Advertising.
The above three target companies belong to the same area of ​​Internet marketing. Among them, Dingsheng Yixuan is an Internet advertising company focusing on the home decoration industry in China. It is the exclusive agent distributor of Baidu KA (large customer) home decoration industry, exclusive agent of 360 real estate home industry; billions of wireless main mobile Internet advertising services, It has established cooperative relationships with Internet companies such as Tencent, Sina, and Alibaba, and promoted products for various popular apps such as QQ Music, Mango TV, Baidu Map, and Iqiyi. Botu advertising is a full-service provider of Internet marketing services.
According to the performance commitment, in 2015, Dingsheng Yixuan and Yiwan Wireless will need to complete a total net profit of 55 million yuan. Judging from the completion of the performance, the two companies achieved a net profit of about 73 million yuan throughout the year and fulfilled their performance commitments.
How will the new M&A companies work together in the transformational layout?
Li Zhijiang expounded the current strategic thinking of the company's transformation: to create a full industrial chain ecosystem. Specifically, the three companies of Dingsheng Yixuan, Yiwan Wireless and Botu Advertising will realize the mismatched complementarity in the key aspects of the planning and creative, platform data and media placement of the Internet advertising media industry chain, and in technology, talents, resources and operations. Sharing and collaboration in terms of services and services.
"From the top of the media creative planning, to the mid-end appeal analysis, to the end of the advertising and the establishment of new media, is just just beginning, I believe that there will be a number of companies in the future to join Wanrun." Li Zhijiang said that the future will continue Looking for quality companies in the field of Internet advertising media.
As a company that has been deeply involved in the LED industry for many years, after all, the qualifications of “network-related†are still too shallow. Where is the enthusiasm of Wanrun’s “cross-border†transformation?
Transformation: the main business can still be expected
In 2015, Wanrun Technology achieved operating income of 839 million yuan, a year-on-year increase of 60%; net profit of 56.48 million yuan, an increase of 39.8%.
The above financial report data shows that the company's transformation is not "performance pressure." For Wanrun Technology, the cornerstone of the second venture is still the company's LED packaging and lighting industry.
At the just-concluded lighting exhibition in Frankfurt, Germany, Wanrun Technology brought together the new flagship ORO series LED energy-saving street lamps and PLC intelligent dimming street lamps.
In the event of entering the listed company, Wanrun Technology staff also showed the smart street lamp project to investors, which enables engineers to query and monitor the operation of each street lamp through PLC. Through the secondary energy saving of intelligent dimming, the energy saving rate of the street lamp can reach about 70% compared with the traditional lamp before the transformation. Through the display, Wanrun Technology wants to convey to investors, although in the Red Sea industry, the competition is fierce, but the company's products, technology and customers are positioned in the high-end industry, belonging to high-tech industries.
According to Qing Beijun, the company's financial controller, the company's research and development expenses in recent years have shown an upward trend. In 2015, the company invested more than 40 million yuan in research and development, and its investment showed super growth compared with the previous year. In the entire industry listed companies, it is an average.
In August 2014, Wanrun Technology launched a 100% equity acquisition of Rishang Optoelectronics, and the company entered the field of LED advertising logo lighting.
The annual report shows that the company signed the "Strategic Cooperation Agreement" with Changchun Railway Passenger Vehicle Equipment Co., Ltd., and the above-mentioned photoelectric electronic control device and T8 type lamp passed the relevant technical review, and invested in the establishment of subsidiary Changchun Wanrun Photoelectric Co., Ltd. LED rail transit lighting; In addition, the company has launched military-related systems and certification work, and laid out the military special lighting market.
The solid foundation of the original business is an important guarantee for the company in implementing the strategic transformation. According to reports, the current traditional LED business of Wanrun Technology is stable, and it is expected to maintain stable growth. In the future, the company will also be deeply involved in the key segments of the LED industry.
When talking about the impact of transformation on the company's main business, Li Zhijiang stressed that "the old can not be lost": "Although the powerful Internet has come in, but LED will continue to do in the future, and it is necessary to increase investment, just from the strategic considerations, the future LED Large-scale investment can no longer be continued, but technological transformation and individual products will be reinvested. In addition, packaging should be transferred to lighting, and the packaging market should be turned into an auxiliary service for the industrial chain."
Responsible Editor: Dengyi Net
Label: What is the bottom line of the “cross-border†transformation of Wanrun Technology, a company that participates in the participation of LED companies?
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