Siemens China's 2012 revenue slightly drops to 6.35 billion euros

Siemens China achieved brilliant results last year, and then one year later, due to the economic downturn, declining market demand and other reasons, the company's revenue fell slightly to 6.35 billion euros, compared to last year's 6.39 billion euros to float 0.4 billion euros.

CEO of Siemens Northeast Asia and president and CEO of Siemens (China) Co., Ltd. Cheng Meiji told reporters that there are challenges in the market. Next, the company is responding to new changes through integration, cost reduction and business adjustment. In the near term, China’s economy is stabilizing, which will bring positive energy to Siemens’ 2013 performance improvement.

Siemens currently has four business segments, namely energy, industrial business and medical, infrastructure and cities. Cheng Meixi did not specify in detail which business area was developing faster this year, but expressed satisfaction with the medical industry. “Siemens will also dig deeper into the rural medical market and promote those that are easy to use, easy to maintain, affordable, reliable, durable and timely. Shangyu's innovative products."

He said that due to the fact that some of the country’s large-scale rail transit projects have not been implemented properly this year, and shipments of wind power equipment are declining, which has had a negative effect on Siemens’ China business. However, Siemens has signed a series of wind power cooperation agreements with Shanghai Electric this year. The standpoint of the investment projects of both parties is still large-scale offshore wind power products. This is not the same as the general manufacturing field of megawatt-class wind turbines and has a negative impact on Siemens' business. Not too big.

Next, Siemens will also do a lot of integration in response to changes in the market. He said that 9 months ago, the company had already reduced its efficiency, such as purchasing efforts to reduce costs, while the entire company will also be all kinds of work processes as much as possible to simplify.

The reporter also learned that the coordination and change of Siemens' internal business had not been interrupted in 2012. First of all, the company has appointed 25 “regional key account managers” this year, more than double the previous fiscal year, which shows that the overall expansion of the market has been strengthened; secondly, Siemens’ “infrastructure and city” business The area has also recently completed the integration of the sales teams of the “middle and low voltage” and “building technology” segments to respond more quickly to market demand and obtain more orders.

It is worth noting that the "infrastructure and city" business is a business that has been previously dispersed in the "middle and low voltage, building science and technology, smart grid, rail transportation, transportation and logistics" business group, has potential, and is closely related to the development of urbanization. Reclassified. From this we can see that Siemens has had a lot of consolidation in the past two years. A senior Siemens executive also told reporters that Siemens hopes to provide customers with more integrated solutions. “Differentiated operations may have competitors, but if they are merged, Siemens’ capabilities will be highlighted.”

Cheng Meiyi also said that the company’s investment in R&D and talent will not decrease. “The investment in R&D will not greatly change with the changes in the economic cycle. Now, the company is still selecting the right city to set up an R&D center, such as Wuhan, Xi’an, Xi’an and other western regions. "At the same time, in terms of human resources, Siemens' investment will not be reduced and new recruits will be recruited this year. Siemens now has more than 30,000 employees, 16 research and development centers, 65 operating companies and 65 regional offices.