Virtual reality, Microsoft's bet
Microsoft's series of actions at this E3 show have excited gamers such as "Halo", "Speed ​​Race" and "Tomb Raider". But these are not the highlights. The point is that Microsoft demonstrated how it would be to play Minecraft with Hololens augmented reality headsets. Although some of the details are not yet clear, Microsoft's show on Monday showed that Microsoft has made a big bet on AR and VR.
In any case, Microsoft is eager to occupy the next generation of digital platforms, Microsoft has missed the mobile platform, but now Microsoft has Hololens, enough to have a role in the AR and VR market.
Two-pronged
HoloLens, released in January this year, is probably one of the most powerful products Microsoft has released in recent years. Although there are still many questions surrounding this device, the augmented reality experience it provides is shocking enough. At this E3 show, HoloLens naturally attracted the attention of the players.
In addition to its own products, Microsoft is actively supporting the development of other VR devices. On the eve of the E3 show, Oculus released the first consumer-grade headset Rift, and Microsoft immediately said that Win 10 will natively support Rift. In this way, game developers may be able to offer a VR or AR experience on the Xbox One and Xbox 360 in the future.
Sony's Morpheus plans to bring VR technology to the PS4, but Microsoft has more ace on hand. Once, HoloLens might be a potential opponent of Rift, but now it seems that the two seem to have a combined momentum to fight against other competitors.
Actively seize the market
Google's focus on cheap VR device Cardboard and 3D virtual reality camera Jump is still limited to the entry-level mobile VR market. And Apple has not had a bit of movement in the new virtual reality market.
Microsoft is wrong with the mobile market, and Google and Apple will dominate the mobile market for a long time to come, even if Win 10 Mobile is released. But in the AR and VR arena, Microsoft doesn't want to repeat the same mistakes. If virtual reality is the future of computer and human-computer interaction, then Microsoft has now taken a favorable position.
What application areas does virtual reality technology have in the future?
I am a cognitive psychologist and to some extent an engineer. In the past two decades, I have been building an immersive virtual reality system, exploring the relationship between social psychology and virtual reality, and experimenting with the psychological impact of virtual reality on a person.
How does virtual reality technology work?
Virtual reality has three separate steps.
The first step is to track. For example, using a helmet-mounted display to track a person's trajectory in the real world, when he or she walks, we can track his or her position and constantly measure his or her trajectory in the physical world.
The second step is perspective projection. The term refers to redrawing a scene and using computer images to transform abstract information from code into tangible display units (such as pixels).
The third step is to show. When he or she is in a new position, we can change the information seen in his or her eyes, the sound heard in the ear, and sometimes we also make a virtual contact effect to change the position of his or her hand. Occasionally, a virtual sense of smell is also made. The front of the brain will tell him (her) that this is not the real scene, but the back of the brain will say that this is true.
Recently, Stanford visited our company including Facebook, Google, Samsung, Sony and so on. When Facebook CEO Mark Zuckerberg came to the lab, we exchanged for three hours. During this period, we did not talk about how virtual reality technology can help Facebook. Instead, we talked about how Facebook uses virtual reality technology to develop better applications. . Virtual reality technology will transform education, change people's perception of the environment, and redefine the meaning of social participation. Google is developing a simple virtual reality glasses called Google Cardboard; a product developed by Samsung (Project Moonlight) is very similar to the virtual reality headset Oculus Rift; Sony's head-mounted display is called Morpheus, its price and quality Equal to the Oculus Rift. These four giants compete in the virtual reality field and hope to take the lead.
In addition to head-mounted displays, scientists are also thinking about how to change the tracking system. Microsoft Kinect infrared sensor can provide infrared dynamic tracking system, quickly capture the game player's every move, and only need 100 dollars, which indicates that virtual reality hardware has also been rapidly developing and upgrading.
My conclusion is that the era of virtual reality has indeed arrived. What we need to think about is how to develop hardware to create a better user experience while ensuring that this experience is beneficial. Companies such as Samsung, Sony, and Facebook all came to ask me, "We have developed this hardware. What should I use to shoot it now?" I want to tell everyone here that you have the ability to choose what to do with this hardware. And how to use it to do more meaningful things.
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