With a network coverage of more than 20 million high-definition, two-way subscribers and nearly 200 million cable television subscribers nationwide, the China Television Cinema Alliance will implement a unified price of 5 yuan for payment viewing nationwide. Industry insiders believe that creating a nationwide TV theater will help expand the film industry chain, promote the development of the post-cinema market, establish a second film distribution market outside the cinema, and increase the output value of the film.
Luo Xiaobu, deputy general manager of Beijing Gehua Cable, briefed the Beijing Commercial Daily reporter that the box office received by the TV theater line will be divided by the internet company and the film party. “Generally, the 4:4:2 mode is adopted for the box office division of the TV theater line. To be carried out, 40% of the box office is allocated to the production company, 40% to the network company, and 20% for the film's cross-city delivery and network line maintenance."
However, for some movies with better market response, the box office splits may be adjusted individually. In addition, the TV theaters also provide new market outlets for domestically produced films, which are unable to enter the theaters online or are at a disadvantage in the rowing competition every year.
Compared with Internet movie players, such as millet boxes and music boxes, which are quite popular in the past two years, TV theaters can provide viewers with resources in the shortest possible time. “The advantage of the TV theater line is to shorten the time it takes to put the film online. The audience will be able to watch the TV line after being offline for 5-10 days. This is also an advantage of the TV theater line.†Luo Xiaobu stressed. “You can watch a movie for 5 yuan, which is even more affordable than movie tickets that are currently worth tens or even hundreds of yuan. Even the movie theaters will be updated sooner than the cinema market. Certainly, movies that must be watched in theaters are more likely to wait until the television theaters show up online.†Li, a movie fan, told the Beijing Business Daily reporter.
Yin Hong, deputy director of the School of Journalism and Communication at Tsinghua University, told the Beijing Commercial News reporter that the global average cinema revenue only accounts for 40% of total revenue, and at least 60% of the space is reserved for markets outside the theater box office. "If the future TV Academy The successful operation of the line will surely become a new growth point for the film industry."
For film production companies, TV theaters have increased the sales channels of film rights, allowing movie producers and investors to obtain more economic benefits. However, the effect of the TV theater line still needs market inspection. The TV theater line wants to achieve long-term development, not only to increase the number of released movies, but also to increase the release speed of the film.
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