In the first half of the year, total online shopping exceeded 80 billion

On August 12, the “China National Grid Power Purchase Summit Forum and the First Half of 2014 Home Network Purchase Analysis Report Conference” sponsored by China Electronic Information Industry Development Institute was held in Beijing.

While the downward pressure on China's economy was huge, China's retail market rose in a contrarian direction in the first half of 2014, with a transaction volume of about 1.1 trillion yuan, a year-on-year increase of 33.4%. The brighter set of data is that in the first half of the year, China's B2C home network purchase market (including mobile terminals) reached 83 billion yuan, an increase of 56.6% year-on-year.

It is reported that the 83 billion yuan in household appliances accounted for 23 billion yuan (of which flat-panel TV 8.8 billion, air-conditioning 6.7 billion, refrigerator 4.5 billion, washing machine 3 billion), an increase of 67%; Mobile portable terminal 44 billion yuan, of which Mobile phone handsets accounted for 40.6 billion yuan, up 35% year-on-year; small appliances accounted for 16 billion yuan, up 80% over the same period last year. The major household appliances and small home appliances markets performed strongly, with growth rates larger than mobile phones and digital products.

Behind this data, it is inseparable from the development and growth of e-commerce. In the first half of 2014, the strategic cooperation between Jingdong and Tencent has strengthened Jingdong’s competitiveness. Since then, Jingdong Group has been listed on Nasdaq in the United States. This listing raised a total of 1.78 billion U.S. dollars, setting up the largest initial public offering of Chinese companies in the United States. After the listing, Jingdong's valuation exceeded 25 billion U.S. dollars. Another Chinese e-commerce giant, Alibaba, plans to list in the United States in the second half of the year. It is speculated that the market value of Alibaba’s final listing may be as high as US$200 billion. These two major online shopping home appliance giants accounted for most of the share of online shopping home appliances. In the first half of this year, Jingdong’s sales accounted for 58% of the overall home network purchase market, and home appliances accounted for 62% of overall online home appliance sales. Tmall occupies 32% of the entire home network purchase market, and 23% of household appliances. Although Suning Tesco and Gome Online are still working hard to launch some offensives online in the first half of this year, it is difficult for them to shake up the two strong positions of Jingdong and Tmall, and the gap has further widened.

Contrast with the hot line is the bleak line. It is reported that in the first half of the year, apart from the overall air-conditioning market, the total retail volume of the color TV industry fell by 9.3% year-on-year, and retail sales fell by 15.6%; retail sales of refrigerators fell by 8.5% year-on-year, and retail sales decreased by 10% year-on-year. %; washing machine sales in the first half fell by 1% year-on-year, and retail sales fell by 4.8% year-on-year. The online market, on the other hand, had an increase of 98.5% (air-conditioning sales growth), 47% (flat-panel TV sales growth), 72% (increase in sales of refrigerators), and 57.9% (increase in sales of washing machines). The emergence of this phenomenon is also forcing the transformation and innovation of offline channel providers.