In recent years, the mobile gaming industry has become the fastest growing application market for mobile Internet. After the rapid development in 2013, the mobile game market began to form an industrial structure with clear division of labor among R&D, distribution and channels. Among them, mobile game publishers with strong capital, brand, promotion and operation capabilities have gradually become important industrial links in the development of China's mobile game market. After Xiaomi invested in Xishanju, mobile phone manufacturers began to realize that the game is a gold mine. Hardware manufacturers don’t have to just watch Internet companies eat meat, they can also earn income through mobile games.
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During the Chinajoy exhibition held in Shanghai, six major mobile phone manufacturers including Lenovo, Huawei, OPPO, VIVO, Coolpad and Gionee gathered in Shanghai and announced the establishment of a “hard core allianceâ€. The alliance will serve mobile game developers and nearly 300 million users who use six major brands of mobile phones each year. Game companies also attach great importance to the distribution channels represented by these mobile phone manufacturers. The alliance will provide these game vendors with a unified channel SDK to substantially solve the problem of distribution efficiency.
In addition to mobile phone manufacturers, the mobile phone industry chain is also active in the upstream and downstream, hoping to jointly build an ecosystem of mobile games. Due to the rapid improvement of the performance of the mobile phone hardware, the game effect of the mobile terminal has become closer and even closer to the effect of the PC-side game.
Zheng Tong, senior product marketing manager of Qualcomm, believes that the experience of determining mobile games is not only in the processor CPU, but also in DSP, GPU, Wi-Fi Engine, Display Engine, etc., and needs to fully utilize the performance of the SoC chip. The latest GPU Adreno 420 on Qualcomm's Snapdragon 805 is optimized for mobile gaming. This GPU is specifically designed to support dynamic hardware tessellation, to facilitate character modeling, support for high-performance graphics APIs; comprehensive improvements to the architecture for both processing speed and low power consumption, including ASTC, Unified Shaders, and FlexRender for maximum use The GPU unit is implemented to automatically determine whether to block processing.
NVIDIA Sales Director Wan Guang
As the leader in the field of graphics processors, NVIDIA sales director Wan Guang said that NVIDIA's Tegra K1 chip can achieve real-time rendering of game screen dynamic light and shadow, ambient light shielding and other light and shadow effects. Tegra K1's GPU adopts GTX. 780 outstanding graphics card with 192 cores. It is used in mobile terminals such as mobile phones, notebooks, PCs, and even TVs and automobiles. He also said that NVIDIA will focus on mobile devices that are more game-oriented rather than cost-effective in the future.
In addition to the main chip, MEMS sensors are very popular in mobile games, especially in somatosensory games. According to Gao Xiaolong, senior marketing and marketing development manager of Freescale, Xtrinsic Low-G sensors can be used in games, flip mute, pedometer, gesture recognition, anti-theft, vibration detection, etc. Xtrinsic MAG3110 magnetometer Sensor can realize map Navigation, door lock angle detection, position positioning. In addition, the MPL3115A air pressure sensor can achieve 30cm accuracy in 3D navigation, indoor navigation and weather forecasting. Freescale offers not only Sensor and Sensor Hub in its overall solution, but Xtrinsic Sensor Fusion Toolbox can assist with software development. In the wearable form, it provides a reference design for opening MCU, algorithm, and low-power BLE communication.
In addition to the development of game hardware, the development of mobile games is inseparable from the support of the game engine. Unity Greater China Business Manager Xiao Wei said that China is the most important market for Unity. Unity China's developers, user activity, and terminal installations have surpassed the US to become the world's number one. She also said that in Unity's business, games account for only a quarter of the game. Others include VR virtual reality, AR augmented reality, and real-time movies. These technologies are widely used in architecture, art, automotive, aerospace, and medical fields. Such as flight training and restoration of ancient buildings. At the end of 2014, Unity will release an engine that supports 64-bit operating systems.
Wang Sheng, vice president of snail games
As a game manufacturer, Wang Sheng, vice president of snail games, said that the gap between mobile games and PC-side games in hardware technology is getting smaller and smaller, and it has unique advantages in the fields of somatosensory, virtual reality and social games. At present, the development of mobile terminal software has gradually fallen behind the development of hardware. According to reports, the current "small shop" business of snails has realized that the three major operators in the 23 provinces can download free-flow games in the snail store; the "free card" service is based on the 170-segment gold card tariff package, which is convenient for users to balance communication. Different expenses will be introduced for the expenses, and in the future, voice and traffic will be free as long as there is game behavior. In addition, the snail's hardware company Hangzhou Ruigao intelligently developed the "online handheld", which enables mobile gaming terminals to achieve long standby and excellent gaming experience.
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