Consumer electronics needs new growth points to stimulate consumer demand

In recent years, the growth of the consumer electronics market, technology-driven and policy dividends have played a major supporting role. In some industries, these two factors have even exceeded the market demand itself. For example, television manufacturing industry, the home appliances to the countryside policy introduced in previous years to encourage consumers to upgrade, become an important factor to boost the performance of TV manufacturers. The role of technology-driven is particularly prominent in the smart phone industry. The computing power of mobile phones ranges from single-core to dual-core to quad-core, continuously increasing screen size and resolution, and so on. Hardware upgrades such as these have accelerated the pace in the past few years. The introduction of product rhythm has also increased the frequency of consumers' replacement of mobile phones. As a result, sales of smart phones have grown rapidly, exceeding the sales of feature phones.

However, with the delisting of policies and the weakening of technology-driven, these industries began to show weak growth. Since the beginning of this year, consumers have become less interested in replacing new mobile phones with monotonous hardware competitions and products that do not have much new ideas.

In the PC industry, the situation can be said to be even more pessimistic. Under the current technological conditions, PC product innovation has been very difficult. Despite the emergence of innovative PC products such as netbooks and ultrabooks, these products have not brought about fundamental changes to the PC industry. According to statistics, the PC market has been declining for five consecutive quarters.

It is worth mentioning that although the supporting role of the policy has weakened, in the first half of the year, many domestic TV manufacturers have submitted relatively "good-looking" performance reports. One of the important factors is the integration of cross-border technologies, such as the integration of Internet TV, the Internet behind smart TVs, and computers and television. The main players in the TV market have become more complex. Not only traditional TV manufacturers, but also PC makers such as Lenovo have switched to smart TV manufacturing, and video websites such as LeTV have launched TV products, which have enriched the products in this area. However, how these types of entities can combine the advantages of television technology, smart systems, and content resources is the key to starting a larger TV consumer market.

Therefore, there is an urgent need for how the consumer electronics industry can innovate and transform to reawaken consumers. For example, in the PC industry, faced with the popularity of tablet PCs, PC makers are involved in the manufacturing of tablet PCs on the one hand, and on the other hand, they are also introducing product forms that integrate tablet PCs and notebooks. Mobile phone manufacturers are only paying attention to the hardware and focusing on performance, and have invested more in extending functionality and enhancing consumer experience. At present, wearable devices such as smart glasses and smart watches have become the darling of PC makers, smart phone manufacturers, and Internet companies.

On July 12, the executive meeting of the State Council conducted research and deployment on promoting information consumption and expanding domestic demand. Information consumption will become another new consumption area and new economic growth point after real estate and autos, and smart terminals will also usher in good development opportunities. The consumer electronics industry will take this opportunity to closely follow the needs of consumers and achieve various innovations in technology, content, and forms to find new market growth points.