Before the court, the flower blooms and falls, and the Tianyun Yunzhan Yunshuji Liweiteng 2009 media meeting
On March 12, 2009, the Leviton 2009 media meeting was held in Leviton Guangzhou Branch. As a partner media of Leviton in 2009, Aladdin Lighting Network was invited to work with lighting technology and design. The well-known professional and mass media in China, such as Computer Network World, Ruili Home Design, and Home Gallery, attended the meeting. Mr. Deng Ziwen, Vice President/General Manager (China Market), Mr. Zeng Chunhui, Director of Business Development, and Mr. Liu Gang, Product Director, shared the development of Leviton in 2008 and started a dialogue on strategic deployment and planning in 2009. .
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Mr. Deng Ziwen (hereinafter referred to as Deng Zong), Vice President/General Manager of Li Wei Teng (hereinafter referred to as Deng) first introduced the history of Leviton's American brand and the development of the Chinese market. In particular, last year, Leviton’s strategy of promoting brands in the Chinese market was still fresh in memory. In the market promotion, the activities covering the first- and second-tier cities in the country with the theme of tomorrow are very different, which left a deep impression on the industry. The event focused on displaying its overall brand image and various main products, Leviton Energy Management Consultant The image is also deeply rooted in the hearts of the people.
In the face of a new round of challenges, General Deng is very emotional: the current Chinese market is extremely fierce, and it is very difficult to strive for a bigger breakthrough, especially for a foreign brand that has just entered the Chinese market, and many in China. The international brands that have accumulated nearly 20 years of experience in the market are competing in the field. Deng always said: We are still primary school students in the Chinese market. But this so-called primary school student, sales in the Chinese market increased by 80% in 2008! The economic crisis is in the way, everyone is naturally concerned about the status quo and future strategies of Wei Teng. Mr. Deng said frankly that under the financial crisis, every enterprise has been affected more or less. Leviton is a private company that has not chosen to list on the capital market, so it affects the school. Under the current economic situation, we make rational decisions and confidence. In particular, under the economic stimulus of the Chinese central government to expand domestic demand, we will be more proactive this year, significantly increase market propaganda and promotion costs, continue to improve the management and production level of the factory, and work harder and better.
When talking about the Weiwei Teng 2009 China market strategy that everyone is very concerned about, Mr. Deng emphasized three major points: First, the US Leviton will enter the Chinese national retail market, establish modern store channels, home improvement channels, and traditional retail channels. , and cooperated with Home Depot and Bologi to form a strategic partnership. Second, continue to consolidate the positioning of energy management consultants and vigorously promote various tasks. Third, do the leadership of 10G systems. By.
After learning about the market strategy of Leviton in 2009, a reporter immediately asked: The previous Leviton is a project channel. Why did it start to leverage the retail channel this year? General Deng responded: This question is well asked. Leviton's retail development in the US market is very mature, and the market share of many products exceeds 60%. In the Chinese market, it is a gradual process. First, enter China with a mature product line, such as familiar wiring products. Second, in order to cooperate with China's energy conservation and emission reduction policies, aiming at this huge development space, the energy management system was launched in 2008. This is the trend of the times and is beneficial to the development of the enterprise, brand image and social value. Third, in 2008, we increased the research and development of products. Originally, there was only one product line. After more than one year of hard work, we have successfully launched a variety of products suitable for the Chinese city to taste high quality. Of course, when the number of products increases, it is inevitable to find a suitable development channel. So today, everyone saw our cooperation with the two strategic partners and saw our new marketing strategy.
Later, Zeng Zengyi and Home Debao and Bolognese cooperated to answer the reporter's questions. The reporters felt the sincerity and confidence of the partners through the explanations of Zeng Zongwen. General Liu responded to the relevant product categories of Leviton and the technical characteristics of the products, and explained them plainly, so that non-technical journalists also nodded frequently.
Finally, General Deng said: 2008 is an extraordinary year. In this year, opportunities are accompanied by challenges, and laughter is accompanied by tears. It is also in this extraordinary year that we are delighted to see the achievements of Leviton. In this year, the various businesses of Leviton's China market grew steadily, the strategy became clearer, the team worked together, and the brand awareness increased. This is the result of the joint efforts of all Leviton employees, distributors, industry media and other partners. I believe that with the new round of sailing, Leviton will present a bigger surprise to everyone!
After the media meeting, everyone was very interested in visiting the product exhibition hall of Leviton.
1 2 3 4 Next Page
On March 12, 2009, the Leviton 2009 media meeting was held in Leviton Guangzhou Branch. As a partner media of Leviton in 2009, Aladdin Lighting Network was invited to work with lighting technology and design. The well-known professional and mass media in China, such as Computer Network World, Ruili Home Design, and Home Gallery, attended the meeting. Mr. Deng Ziwen, Vice President/General Manager (China Market), Mr. Zeng Chunhui, Director of Business Development, and Mr. Liu Gang, Product Director, shared the development of Leviton in 2008 and started a dialogue on strategic deployment and planning in 2009. .
Mr. Deng Ziwen (hereinafter referred to as Deng Zong), Vice President/General Manager of Li Wei Teng (hereinafter referred to as Deng) first introduced the history of Leviton's American brand and the development of the Chinese market. In particular, last year, Leviton’s strategy of promoting brands in the Chinese market was still fresh in memory. In the market promotion, the activities covering the first- and second-tier cities in the country with the theme of tomorrow are very different, which left a deep impression on the industry. The event focused on displaying its overall brand image and various main products, Leviton Energy Management Consultant The image is also deeply rooted in the hearts of the people.
In the face of a new round of challenges, General Deng is very emotional: the current Chinese market is extremely fierce, and it is very difficult to strive for a bigger breakthrough, especially for a foreign brand that has just entered the Chinese market, and many in China. The international brands that have accumulated nearly 20 years of experience in the market are competing in the field. Deng always said: We are still primary school students in the Chinese market. But this so-called primary school student, sales in the Chinese market increased by 80% in 2008! The economic crisis is in the way, everyone is naturally concerned about the status quo and future strategies of Wei Teng. Mr. Deng said frankly that under the financial crisis, every enterprise has been affected more or less. Leviton is a private company that has not chosen to list on the capital market, so it affects the school. Under the current economic situation, we make rational decisions and confidence. In particular, under the economic stimulus of the Chinese central government to expand domestic demand, we will be more proactive this year, significantly increase market propaganda and promotion costs, continue to improve the management and production level of the factory, and work harder and better.
When talking about the Weiwei Teng 2009 China market strategy that everyone is very concerned about, Mr. Deng emphasized three major points: First, the US Leviton will enter the Chinese national retail market, establish modern store channels, home improvement channels, and traditional retail channels. , and cooperated with Home Depot and Bologi to form a strategic partnership. Second, continue to consolidate the positioning of energy management consultants and vigorously promote various tasks. Third, do the leadership of 10G systems. By.
After learning about the market strategy of Leviton in 2009, a reporter immediately asked: The previous Leviton is a project channel. Why did it start to leverage the retail channel this year? General Deng responded: This question is well asked. Leviton's retail development in the US market is very mature, and the market share of many products exceeds 60%. In the Chinese market, it is a gradual process. First, enter China with a mature product line, such as familiar wiring products. Second, in order to cooperate with China's energy conservation and emission reduction policies, aiming at this huge development space, the energy management system was launched in 2008. This is the trend of the times and is beneficial to the development of the enterprise, brand image and social value. Third, in 2008, we increased the research and development of products. Originally, there was only one product line. After more than one year of hard work, we have successfully launched a variety of products suitable for the Chinese city to taste high quality. Of course, when the number of products increases, it is inevitable to find a suitable development channel. So today, everyone saw our cooperation with the two strategic partners and saw our new marketing strategy.
Later, Zeng Zengyi and Home Debao and Bolognese cooperated to answer the reporter's questions. The reporters felt the sincerity and confidence of the partners through the explanations of Zeng Zongwen. General Liu responded to the relevant product categories of Leviton and the technical characteristics of the products, and explained them plainly, so that non-technical journalists also nodded frequently.
Finally, General Deng said: 2008 is an extraordinary year. In this year, opportunities are accompanied by challenges, and laughter is accompanied by tears. It is also in this extraordinary year that we are delighted to see the achievements of Leviton. In this year, the various businesses of Leviton's China market grew steadily, the strategy became clearer, the team worked together, and the brand awareness increased. This is the result of the joint efforts of all Leviton employees, distributors, industry media and other partners. I believe that with the new round of sailing, Leviton will present a bigger surprise to everyone!
After the media meeting, everyone was very interested in visiting the product exhibition hall of Leviton.
1 2 3 4 Next Page
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