IT168 News On September 21st, COO Deng Lifan of Microwhale Technology, Peng Peng, President of the Market, and Cao Haibo, Director of the Channel visited the Suning Group and had a deep meeting with the senior management team of COO Hou Enlong and the Black Power Company.
The two parties reached an agreement on the cooperation of the landing of the cloud whale experience area and the settlement of the Internet area. This is a good place for consumers to better experience the whale product.
Little Whale VR Experience Area plans to land at 150 Suningyun Stores
Since the beginning of this year, China's color TV market has significantly accelerated the pace of industrial restructuring and product upgrades, and consumer demand for high-quality, high-quality color TVs such as large-size, 4K ultra-high-definition, and smart phones has also increased.
Suning cloud business COO Hou Enlong said that Suning has been intensively engaged in home appliance retailing for 26 years, accumulating massive consumption data. According to Suning's big data forecast, the color TV market is accelerating to the mid-to-high end, and the price war is bound to go unnoticed. Therefore, we must prepare for quality warfare, brand warfare, and service stations.
Xiao Lifan, COO of Micro Whale Technology Co., Ltd. stated that software engineers accounted for 57% of the existing 800-strong team of micro-whales. Such a high proportion is to develop products with better quality for consumers and provide more products for consumers. Good use experience.
Microwhales have introduced 43-inch, 50-inch, 55-inch and other series products, which have been highly praised by consumers. On September 20th, the first VR machine was introduced. In October, 78-inch new TVs will be officially launched. These are all manifestations of the extremely powerful hardware capabilities of the Micro Whale.
In this meeting, the micro whale has great interest in Suning Yundian. Both parties plan to launch a micro whale VR boutique experience area at 150 Suning Yun stores in 2017 and merge with the 500 Internet sites in the Suning store.
By then, consumers can experience a variety of new technologies in the Suning store to bring their own different lives, and a professional shopping guide to explain the product in detail to create a new Internet TV retail model.
Intended to work together with Suning's multi-industry layout, the micro whale sword refers to "content king"
Strong IP is undoubtedly the core competitiveness of Internet TV. As the only Internet TV brand that integrates multi-platform mass and high-quality content, Microwhale has already built the strongest variety, children, film, and sports video matrix.
Deng Lifan said that in the future cooperation, the micro-whale will put more content resources on the Suning channel, and both parties will jointly create more gameplay. At the same time, he hopes to use Suning's powerful resources in the field of sports and both parties can conduct more in-depth cooperation in sports content marketing.
Tao Jinghai, executive vice president of Suning Yunshang Power Co., Ltd., said that not only should the content be well done, but the service should keep up. Suning was the first to introduce a major appliance delivery system. During last year's O2O Shopping Festival, it was the first time that TV sets in Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou and other 12 cities were proposed to be free shipping fees, installation free, and rack-free. "Three exemption promises", the future will work together with the micro whale, to bring more value-added services to consumers, enhance the brand value of micro whale.
Deng Lifan said that the microwhales will use Suning to build their channel advantages, and online and offline products will be deeply covered by the four- and five-tier markets, fully leveraging Suning's high-density logistics network to increase market penetration.
Suning’s internal sources said that in the coming weeks, there will be more home appliance giants and Suning’s plans. Big coffee gathered, Suning intends to 2016 2016 second half of the color TV market is self-evident.
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