Jufei Optoelectronics (300303.SZ) recently released its 2014 annual results forecast. In 2014, the company achieved a net profit of RMB 170 million to RMB 190 million, an increase of 30% to 45% over the same period of the previous year.
As performance and profits grow, it is also a good move for companies to expand their scale. In 2015, Jufei Optoelectronics plans to raise 600 million yuan for the expansion of LED devices, LED lighting products and technology R&D centers.
Since its establishment, Jufei Optoelectronics has been focusing on the field of LED packaging. Up to now, LED backlight devices accounted for 80% of the total, and have grown into the first-line manufacturers of LED backlighting devices in China.
However, as market competition intensifies, industry concentration is increasing. If companies cannot sustain innovation and enhance overall competitiveness, they may be at a disadvantage in the fierce market competition.
“Jufei Optoelectronics is striving to innovate in technology and develop high-end competitive products.†Yin Jinghuang, the director of Jufei Optoelectronics, told the reporter of “High-tech LEDâ€, “Cultivate and develop potential customers with high potential in the market. Maintain and enhance competitiveness. Every company has its own style, and Jufei pays more attention to quality."
Thanks to the continuous increase in the market share of smartphones, the sales growth of tablet PCs, and the increasing proportion of localization of LCD TV manufacturers' module purchases, domestic LED backlight device companies are welcoming development opportunities.
But compared to the backlight market, the lighting market is more massive and more promising. Some backlight device companies are beginning to consciously expand their business to the lighting sector. In the first half of 2014, Jufei Optoelectronics also developed a series of new products to strengthen the layout in the field of LED lighting devices.
However, the development of LED lighting is too rapid, the market entry threshold is not as high as the backlight market, and the capital inside and outside the industry is flooding in. Many small and medium-sized enterprises are involved, and the market is crowded and competition is intensifying. The most direct performance is that the product price reduction is obvious, and the overall gross profit level of the industry continues to decline. In the face of such a huge fat but not good mouth, "Fat Meat", Jufei Optoelectronics is also very cautious at the same time. “When market competition is still in a disorderly state, the company will not invest too much in simply expanding its scale, but will pay more attention to quality.†Yin Jinghuang said, but once the market environment improves into order, Jufei Optoelectronics does not rule out The possibility of great investment.
Market competition is something that every industry must experience. As far as the LED industry is concerned, competition has begun. Although the competitive environment is still grim, the entire market is slowly improving, and many companies involved in the early stage have exit requirements. In the process of industry shuffling, in the backlight market is gradually mature, small and medium-sized backlights are expanding in foreign smart phones, and large-size backlight customers are expanding faster than expected, whether packaging companies can seize the opportunity of LED lighting market explosion Whether there is core technology and quality customers is one of the key factors.
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