With the rising tide of the Internet of Things, smart homes are fully demonstrating their market potential. According to the report, the global smart home equipment and service market will grow at an annual rate of 8% to 10% in the next five years, and the market size will reach 68 billion US dollars by 2018. China is even more unique, and the compound growth rate of the market will exceed 20% in the next two years.
However, the status quo of the smart home market can be described as "two days of ice and fire." Around the smart home market, on the one hand, various princes have appeared on the road, and various hardwares have appeared. It can be said that the industry's exploration is not persistent, but the market response is very different from expectations. It is difficult for the market to “pay†if the single product experience is poor, the lack of interoperability standards, and the difficulty in landing the service. On the other hand, with the evolution of the market, the real-to-environment competition of the actual left and right campaigns needs to create a closed loop of services. The past “cool†smart hardware is difficult to really make users sticky.
How should the smart home "next battle" be played?
Recently, Midea Group and Alibaba Group announced that they have reached a strategic cooperation in the field of IoT. At the same time, they released the first smart refrigerator "OS Jizhi" based on the YunOS intelligent operating system, or will become a new "pilot". This not only marks the in-depth cooperation between the domestic appliance giant Midea Group and the Internet giant Alibaba Group to build a new smart family lifestyle. With the opening of the smart refrigerator door, can it open a new door to a new smart life?
Fang Hongbo, Chairman of Midea Group
Intelligent hardware rules: guiding services, implementing services
The carrier of intelligent life is a kind of intelligent hardware, but the core of it is the construction of the platform, which is the value mining of data. It not only needs the connection of cloud management, but also needs to open the closed loop of service to help achieve a good experience.
The closed loop of the service needs open cooperation and cross-border integration. Fang Hongbo, chairman of Midea Group, said at the meeting that two years ago, Midea Group proposed a "smart home + smart manufacturing" dual-smart strategy. The basis of smart home is to have a smart system, including operating system, hardware, software to the cloud, not A certain company can go it alone. As a home appliance company, Midea will actively open up, collaborate, integrate into product intelligence, and promote a "user-centric" strategic transformation, which is the premise and basis for the cooperation between Midea and Alibaba. "In the future, the cooperation between the two sides will expand to more categories, and continue to explore with Ali in the smart ecosystem." Fang Hongbo pointed out.
Alibaba CEO Zhang Yong Kaizong Ming pointed out that Ali's next layout, the next hot spot, the next growth engine must come from IoT, from the era of the Internet of Everything, how to build a commercial infrastructure around the Internet of Everything, how to build a commercial infrastructure, how to Accelerating the coming of the era of Internet of Everything, how to form a brand-new cooperation model with partners is the top priority of Ali and the most solid foundation and starting point of this cooperation.
In the application range of smart home IoT, Zhang Yong's view on future intelligence is also very clear. In the future, all hardware is no longer just a hardware, but can interact with users in real time, two-way interactive experience, can deliver services, guide Service, the smart end of the service. In this process, based on the needs of consumers, it is not only the changes in sales, production and product design. It is actually a full-scale end-to-end change, from design, production, sales, marketing, The service is all-round towards true intelligence.
“To achieve this goal, Ali’s cloud-plus strategy is also more concrete. YunOS@Home aims to create a new smart home lifestyle. In the future, YunOS@Home will pass YunOS system, YoC chip, cloud computing and big data. Support, work together with partners to open up five categories of smart home services: kitchen, environment, health, security, audio and video. Ali hopes and is willing to open up its own capabilities, and all partners including the United States to create the Internet of Things ecology and the future." Zhang Yong said.
Zhang Yong revisited IoT at the press conference on “One Touch, Embrace the Internet†at Beijing.
Can you make smart life happen?
“This smart refrigerator is launched in cooperation with Alibaba Cloud. It is a very imaginative scene in the smart kitchen. The refrigerator is the best connection point in the layout of the smart kitchen. It has advantages over other home appliances.†Manager Wang Jianguo pointed out why the smart refrigerator was introduced. "In the era of smart interconnection, smart items and intelligent systems are a foundation. The refrigerator has an advantage. It is a product that stands by for 24 hours, 7 days, 365 days. It has to constantly Produce consumables, store food, and have the foundation to interact with users."
And this smart refrigerator that is sent to high hopes is indeed "unexpected." Dai Jiang, the chief executive of smart product business unit of Midea Group's smart refrigerator business unit, said that the US "OS Jizhi" smart refrigerator is equipped with YunOS intelligent operating system and has many innovative intelligent experiences, such as intelligent refrigerator control function, intelligent identification of food ingredients, and intelligent scale. Heavy features, convenient purchasing functions, and more. The “OS Jizhi†smart refrigerator cooperates exclusively with Tmall Supermarket to achieve convenient purchase, and the world's fresh ingredients are directly connected to the family. In addition, it also has built-in applications such as FM, bean and fruit, to meet the needs of users' kitchen entertainment. This refrigerator will be pre-sold from Tmall Electric City from September 8th and will be officially released on the 10th. The listing price is 3999 yuan (Standard Edition) / 4999 yuan (exclusive version).
The design of this refrigerator has also undergone a lot of considerations. Wang Jianguo emphasized that the design of this smart refrigerator follows three principles: one is to not change the intelligence of consumers' habits, and the other is to make products more understand consumers and realize personalized services through technology and algorithms. The third is the principle of open innovation, open cooperation and wide-ranging resources. "The refrigerator released this time is only the first refrigerator of the US and the first generation of YunOS, and will soon launch our second and third generation products." Wang Jianguo said.
Can this versatile smart refrigerator be able to get what it wants and open a door to a new smart life? Although the function is "complete" and the platform is "docking", the cooperation between the two parties is still Internet thinking, and the "service" is also dominated by O2O. The distribution of ingredients is valuable, but it remains to be seen whether it will actually make it sticky. If it is used as an entry point to open a smart home, then the subsequent "services" that connect to the home user's health device and push the nutritional recipes may be more strained. In short, the long journey still needs "cool" thinking.
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