Facing the dual pressures of the “scale and profit†and “users and experience†of the color TV industry at present, whether it is traditional color TV predators such as Hisense, or the new army of Internet TVs such as Leshi and Xiaomi, we must completely solve the problem of “people, painting, and livingâ€. Three relations.
A new explosion point in the market belonging to color TV giants is being bred in transformation and transformation.
On July 27, the official release of the “Outline of National Informatization Development Strategy†put forward the first effort to improve the application level of informatization. The family is the most important component of society. TV is a product that enhances family happiness. The call to increase the level of national informatization applications will allow the transformation and upgrading of color TVs from a technological genre to a new type of competition based on "technology genre + value-added services". This will be the only way for future changes.
As the saying goes, the former is Junjie. The official outline of the national informatization development strategy is not only the highest directive of the information industry, but also the best opportunity for the transformation and upgrading of color TV in China. After years of fierce battles, China's color TV sets have achieved remarkable development and growth from technology, R&D, and manufacturing to leading brands such as Hisense, and have actively initiated a global transformation.
Status: Hit the user banner to harm the user
At present, the two sets of industry data information are embarrassing: On the one hand, IHS data shows that the global market share of Chinese brands exceeds 70%. In the top ten color TV brands in the world, Hisense has replaced Sony in the third place, and Chinese brands occupy 72.8% of the top ten list.
On the other hand, the price of LCD panels has continued to rise, while the low-price war in color TVs has stagnated. Individual Internet brands have been holding high the price of the sword, claiming to drop hundreds of dollars, and trampling on television as the commercial value of hardware. Trying to compete in the color TV market through low price wars will be dragged into the abyss of development.
Facing the dual pressure of the overall size and profitability of the color TV industry, how will China's color TV industry transform and upgrade, and grab a cake in the new round of information technology development and transformation? To open the phenomenon to see the essence, the core task that the color TV industry needs to face is to completely solve the relationship between “human, painting, and livingâ€.
The strategy of the color TV industry corresponding to these three is: Embracing users, ultimate picture quality, entertainment life. Regardless of traditional color TV sets such as Hisense, or LeTV, Xiaomi, and other Internet TV new forces, the beachhead market is nothing more than these three magic weapons.
Because in recent years, under the impact of the Internet wave, very colorful electric companies have fallen into a fog of development, and "embracing users" = robbing people. In the past year or two, under the strong stimulus of the wind investment book, Internet TV brands willingly waved price butchers, and the traditional color TV predators were in disarray. Judging from the market reaction, TVs have been in the midst of low-price scrimmage in the past one or two years. In the short term, the consumer has realized price concessions; in the long term, it is an invisible harm to consumers. Because this kind of competition is the lowest level of competition, it is the continued commitment of mainstream leading companies in terms of product technology, user experience, and other aspects.
Once color TV companies do not have reasonable profit and industrial value support, once the entire industry is under the banner of “user experienceâ€, they are not concerned about the commercial value of hardware, do not care about the experience value of the content, but only blindly believe that low-cost user experience only. Free is the future. By then, the entire industry will emerge, either as a result of not forging ahead or not upgrading, or being eager to upgrade the iterations, which will be a “spatial disaster†for the entire color TV industry.
Outlet: From grabbing users to raising users
Different from the "grab users" of many Internet TV brands, Hisense has been pioneering the exploration of a new way of "cultivating users" in the color TV market over the past decades. In the first half of this year, Hisense was not weak in the introduction of high-quality IP dramas. The explosion drama "Imperial Crime", "Ode to Joy" and "The Sun's Descent" were all broadcast on Hisense's good-looking platform.
Gaishitou is the video on-demand platform of Hisense Internet TV Online. It adopts open strategic cooperation between Hisense, iQIYI, HUAQI, CNTV, Tencent Video, Youpeng Pule and many other content parties. The content covers 99% of mainstream TV drama resources. More importantly, free video resources accounted for 92%, and 1080P HD video accounted for more than 90%.
Not only on the content operation platform, Hisense also created a top-end premium feast for users on the hardware display platform: it firstly represented Chinese companies in the global TV market and completed the ULED ultra-thin TV globally in 67 countries. As well as the first French launcher of the world’s first 4K laser TV, for the first time, it stood on the global stage to demonstrate its confidence and ability from Chinese companies.
It is based on the beginning of the "cultivation of users" and the concept. In the first half of this year, Hisense earned a double-champion transcript: China Yikang data showed that in the first half of 2016, Hisense won double titles in retail sales and retail sales. In terms of retail sales, Hisense was 1.36 percentage points higher than second place and 2.75 percentage points higher than retail sales. In the global market, Hisense continues to rank among the top three in the world. In particular, it has been driven by the brand effect of the top sponsors of the European Cup. Hisense TV’s sales of its own brands in Europe and the United States have significantly increased.
Foundation: The ultimate quality is the right way
If it is said that embracing users and marrying users is the ultimate goal pursued by color TV companies, then "excellent quality" is the only permit to bridge the gap between enterprises and users. Over the past half century, the improvement of display performance has been an eternal theme for the global color TV industry. In the first half of this year, the user experience surrounding the ultimate in picture quality insisted on insisting on the upgrading of LCD technology to make iterations, and also sought to find breakthroughs in new display technologies. Different from other peers, Hisense is a double-edged sword, that is, based on the ULED display technology innovations of LCD technology innovation, but also to create a display technology innovation and original laser display technology.
In the face of some manufacturers in the TV backlight display technology, some manufacturers are betting on immature OLED display technology, Hisense chose the "two-pronged" differential route, in the LCD technology, the main push ULED backlight technology, and in the future In the layout of the TV, the 4K laser cinema TV with its own technology is selected. This difference comes from Hisense's first breakthrough in independent display technology in China, and he has mastered the ability to define the display technology vane in the world.
No matter whether it is an enterprise or a user, in fact, it does not deny that the right path of color TV industry development has been centered on the pursuit of display technologies such as picture quality in order to win a vibrant future. Behind this, for China's color TV industry, the golden age of independent innovation in display technology has only just begun. Chinese color TV companies led by Hisense are experiencing an "unprecedented" transformation in their display of technological innovation.
Breakthrough: User Experience Left Behind
Technological change is the foundation, product iteration is the standard, and the creation of content services is the outlet for the color TV manufacturers to change. Because the current consumer is a sub-group of people surrounded by the information explosion. Every ethnic group has its own individual needs. This kind of personalization seems to be a kind of flexible information and personalized and differentiated customization.
This is exactly the gene that the "living room economy" has risen strongly in recent years. Because people watch TV, develop television, and now make television an organic living entity, it is behind the reactivation of the industrial value chain. It is reported that in the first half of this year, the number of users of Hisense Internet TV has exceeded 19,400, while the number of paying users has increased by 54% year-on-year.
This is exactly how Hisense conducts effective operations for users to make portraits of circled people and their corresponding contents. Home entertainment is an indispensable part of the living room. With game-based home entertainment business, Hisense has also achieved rapid growth. According to Hisense's fun data, the number of monthly paid users has increased by 118%, and monthly active users have increased by more than 188%.
Yu Zhitao, general manager of Hisense Haiyun, said: “In the upgrading and transformation of color TV industry, there is no difference between traditional enterprises and emerging Internet companies. What Hisense is doing is relying on the large number of users of Hisense for service discovery.†He introduced that video, games, shopping, and education are the entry points for Hisense TV to tap into the “information economy†and are creating the largest intelligent service center for color TV in the world.
As of July 15th, Hisense Internet TV users has reached 19,400,000, including 17.01 million domestic and 2.93 million overseas. It has become the largest domestic Internet TV user data so far, ranking first in the country. This also formally announced that color TV giant Hisense has completed the first in-depth sales from the first to the first operational users. This also publicly tells all color TV counterparts that Hisense, which is considered as a traditional enterprise, has built on the content platform to create the ultimate user experience. It has already stood on the new cusp of the entire era and has the ability to have a platform to build China's best TV experience platform. .
Whether it is a ULED or a 4K laser cinema TV, Hisense has brought a stunning picture quality to users based on technological innovations. Based on this, Hisense successfully completed the dual-brand operation of Hisense and the high-end television brand VIDAA of the mid- to high-end quality group, and adopted high-end brand potential energy + Internet youth, to provide circled portraits for users and provide personalized services. The positioning of the intelligent service center allows Hisense TV to be the core of the smart family and deeply explore the “information economyâ€.
From the perspective of Hisense TV, we can clearly see that the three major elements of “embracing users, extreme picture quality, and entertainment life†are the signs that China’s color TVs have been able to transform and upgrade. If a large number of color TV brands are standing in the foothold for the industry to upgrade, innovation and upgrading, color TV industry, color TV industry, return to value war just around the corner!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
A new explosion point in the market belonging to color TV giants is being bred in transformation and transformation.
On July 27, the official release of the “Outline of National Informatization Development Strategy†put forward the first effort to improve the application level of informatization. The family is the most important component of society. TV is a product that enhances family happiness. The call to increase the level of national informatization applications will allow the transformation and upgrading of color TVs from a technological genre to a new type of competition based on "technology genre + value-added services". This will be the only way for future changes.
As the saying goes, the former is Junjie. The official outline of the national informatization development strategy is not only the highest directive of the information industry, but also the best opportunity for the transformation and upgrading of color TV in China. After years of fierce battles, China's color TV sets have achieved remarkable development and growth from technology, R&D, and manufacturing to leading brands such as Hisense, and have actively initiated a global transformation.
Status: Hit the user banner to harm the user
At present, the two sets of industry data information are embarrassing: On the one hand, IHS data shows that the global market share of Chinese brands exceeds 70%. In the top ten color TV brands in the world, Hisense has replaced Sony in the third place, and Chinese brands occupy 72.8% of the top ten list.
On the other hand, the price of LCD panels has continued to rise, while the low-price war in color TVs has stagnated. Individual Internet brands have been holding high the price of the sword, claiming to drop hundreds of dollars, and trampling on television as the commercial value of hardware. Trying to compete in the color TV market through low price wars will be dragged into the abyss of development.
Facing the dual pressure of the overall size and profitability of the color TV industry, how will China's color TV industry transform and upgrade, and grab a cake in the new round of information technology development and transformation? To open the phenomenon to see the essence, the core task that the color TV industry needs to face is to completely solve the relationship between “human, painting, and livingâ€.
The strategy of the color TV industry corresponding to these three is: Embracing users, ultimate picture quality, entertainment life. Regardless of traditional color TV sets such as Hisense, or LeTV, Xiaomi, and other Internet TV new forces, the beachhead market is nothing more than these three magic weapons.
Because in recent years, under the impact of the Internet wave, very colorful electric companies have fallen into a fog of development, and "embracing users" = robbing people. In the past year or two, under the strong stimulus of the wind investment book, Internet TV brands willingly waved price butchers, and the traditional color TV predators were in disarray. Judging from the market reaction, TVs have been in the midst of low-price scrimmage in the past one or two years. In the short term, the consumer has realized price concessions; in the long term, it is an invisible harm to consumers. Because this kind of competition is the lowest level of competition, it is the continued commitment of mainstream leading companies in terms of product technology, user experience, and other aspects.
Once color TV companies do not have reasonable profit and industrial value support, once the entire industry is under the banner of “user experienceâ€, they are not concerned about the commercial value of hardware, do not care about the experience value of the content, but only blindly believe that low-cost user experience only. Free is the future. By then, the entire industry will emerge, either as a result of not forging ahead or not upgrading, or being eager to upgrade the iterations, which will be a “spatial disaster†for the entire color TV industry.
Outlet: From grabbing users to raising users
Different from the "grab users" of many Internet TV brands, Hisense has been pioneering the exploration of a new way of "cultivating users" in the color TV market over the past decades. In the first half of this year, Hisense was not weak in the introduction of high-quality IP dramas. The explosion drama "Imperial Crime", "Ode to Joy" and "The Sun's Descent" were all broadcast on Hisense's good-looking platform.
Gaishitou is the video on-demand platform of Hisense Internet TV Online. It adopts open strategic cooperation between Hisense, iQIYI, HUAQI, CNTV, Tencent Video, Youpeng Pule and many other content parties. The content covers 99% of mainstream TV drama resources. More importantly, free video resources accounted for 92%, and 1080P HD video accounted for more than 90%.
Not only on the content operation platform, Hisense also created a top-end premium feast for users on the hardware display platform: it firstly represented Chinese companies in the global TV market and completed the ULED ultra-thin TV globally in 67 countries. As well as the first French launcher of the world’s first 4K laser TV, for the first time, it stood on the global stage to demonstrate its confidence and ability from Chinese companies.
It is based on the beginning of the "cultivation of users" and the concept. In the first half of this year, Hisense earned a double-champion transcript: China Yikang data showed that in the first half of 2016, Hisense won double titles in retail sales and retail sales. In terms of retail sales, Hisense was 1.36 percentage points higher than second place and 2.75 percentage points higher than retail sales. In the global market, Hisense continues to rank among the top three in the world. In particular, it has been driven by the brand effect of the top sponsors of the European Cup. Hisense TV’s sales of its own brands in Europe and the United States have significantly increased.
Foundation: The ultimate quality is the right way
If it is said that embracing users and marrying users is the ultimate goal pursued by color TV companies, then "excellent quality" is the only permit to bridge the gap between enterprises and users. Over the past half century, the improvement of display performance has been an eternal theme for the global color TV industry. In the first half of this year, the user experience surrounding the ultimate in picture quality insisted on insisting on the upgrading of LCD technology to make iterations, and also sought to find breakthroughs in new display technologies. Different from other peers, Hisense is a double-edged sword, that is, based on the ULED display technology innovations of LCD technology innovation, but also to create a display technology innovation and original laser display technology.
In the face of some manufacturers in the TV backlight display technology, some manufacturers are betting on immature OLED display technology, Hisense chose the "two-pronged" differential route, in the LCD technology, the main push ULED backlight technology, and in the future In the layout of the TV, the 4K laser cinema TV with its own technology is selected. This difference comes from Hisense's first breakthrough in independent display technology in China, and he has mastered the ability to define the display technology vane in the world.
No matter whether it is an enterprise or a user, in fact, it does not deny that the right path of color TV industry development has been centered on the pursuit of display technologies such as picture quality in order to win a vibrant future. Behind this, for China's color TV industry, the golden age of independent innovation in display technology has only just begun. Chinese color TV companies led by Hisense are experiencing an "unprecedented" transformation in their display of technological innovation.
Breakthrough: User Experience Left Behind
Technological change is the foundation, product iteration is the standard, and the creation of content services is the outlet for the color TV manufacturers to change. Because the current consumer is a sub-group of people surrounded by the information explosion. Every ethnic group has its own individual needs. This kind of personalization seems to be a kind of flexible information and personalized and differentiated customization.
This is exactly the gene that the "living room economy" has risen strongly in recent years. Because people watch TV, develop television, and now make television an organic living entity, it is behind the reactivation of the industrial value chain. It is reported that in the first half of this year, the number of users of Hisense Internet TV has exceeded 19,400, while the number of paying users has increased by 54% year-on-year.
This is exactly how Hisense conducts effective operations for users to make portraits of circled people and their corresponding contents. Home entertainment is an indispensable part of the living room. With game-based home entertainment business, Hisense has also achieved rapid growth. According to Hisense's fun data, the number of monthly paid users has increased by 118%, and monthly active users have increased by more than 188%.
Yu Zhitao, general manager of Hisense Haiyun, said: “In the upgrading and transformation of color TV industry, there is no difference between traditional enterprises and emerging Internet companies. What Hisense is doing is relying on the large number of users of Hisense for service discovery.†He introduced that video, games, shopping, and education are the entry points for Hisense TV to tap into the “information economy†and are creating the largest intelligent service center for color TV in the world.
As of July 15th, Hisense Internet TV users has reached 19,400,000, including 17.01 million domestic and 2.93 million overseas. It has become the largest domestic Internet TV user data so far, ranking first in the country. This also formally announced that color TV giant Hisense has completed the first in-depth sales from the first to the first operational users. This also publicly tells all color TV counterparts that Hisense, which is considered as a traditional enterprise, has built on the content platform to create the ultimate user experience. It has already stood on the new cusp of the entire era and has the ability to have a platform to build China's best TV experience platform. .
Whether it is a ULED or a 4K laser cinema TV, Hisense has brought a stunning picture quality to users based on technological innovations. Based on this, Hisense successfully completed the dual-brand operation of Hisense and the high-end television brand VIDAA of the mid- to high-end quality group, and adopted high-end brand potential energy + Internet youth, to provide circled portraits for users and provide personalized services. The positioning of the intelligent service center allows Hisense TV to be the core of the smart family and deeply explore the “information economyâ€.
From the perspective of Hisense TV, we can clearly see that the three major elements of “embracing users, extreme picture quality, and entertainment life†are the signs that China’s color TVs have been able to transform and upgrade. If a large number of color TV brands are standing in the foothold for the industry to upgrade, innovation and upgrading, color TV industry, color TV industry, return to value war just around the corner!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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