According to the market research institute DIGITIMES Research, after the Samsung's side-lit LED-backlit LCD TV was sold in the first half of 2009, the Japanese factory said that the new LED-backlit LCD TV launched in the second half of 2009 will be more expensive. Competitive white LED structure development.
DIGITIMES Research pointed out that recently Japanese companies such as Sharp, Sony, and Toshiba have released LED-backlit LCD TVs that are scheduled to be launched in the second half of 2009, which is clearly seen by Samsung LED TV's low-cost, low-price strategy. The specifications of LED TV products developed by Nippon Plant are significantly different from those of previous generations.
Sharp has been developing LED components for nearly 40 years, but its LED-backlit LCD TVs were introduced in 2008 (inclusive) and are positioned in ultra-high-end products. However, from the LED-backlit LCD TVs listed by Sharp in August 2009, its product development strategy has been greatly diverted, and a large number of direct-lit white LED designs have been introduced, covering 32~52 inches, and the price is higher than that of Samsung's edge-lit LEDs. TV is cheaper.
However, Sharp's new LED-backlit LCD TV has not introduced regional control technology, and its thickness is similar to that of CCFL-type LCD TV. Whether it can make consumers feel the difference of products, it may be a hidden worry for the positioning of this product. Sony released the side-lit white LED TV model ZX5 in September. The backlight module structure is the same as that of the Samsung side-lit LED TV. The difference is that the thinnest parts of the Sony 46-inch and 52-inch body are only 15.8mm. , 16.6mm, and Samsung LED TV thickness is 29.9mm.
However, these two products will be sold in November at 550,000 yen (about 5,942 US dollars) and 650,000 yen (about 7,023 US dollars), which is about 1 times higher than Samsung's same size LED TV, plus Sony LED backlight. LCD TVs, whether in the panel or LED backlight supply, are mostly from S-LCD (Sony and Samsung Electronics joint venture) and Samsung LED, while Samsung LED TV is facing the problem of tight supply of LED backlights, fear of Sony LED backlight LCD Shipments caused crowding out.
Toshiba, another LCD TV company in Japan, launched its new LED-backlit LCD TV in June 2009, which is a test of its first test. The company's LED TV backlight module structure and Sharp, both use direct-lit white LED design, the difference is that equipped with regional control technology, so June, July 46-inch and 55-inch listed price of up to 5,511 US dollars, 6,613 US dollars However, in order to expand the sales of LED-backlit LCD TVs, Toshiba had to take aggressive price cuts in just two to three months, with a drop of more than $2,000.
According to DIGITIMES Research, the new LED-backlit LCD TVs introduced by the above-mentioned Japanese manufacturers are more or less affected by Samsung LED TVs, and a large number of white LEDs are used as backlights. However, is the positioning of LED backlight LCD TV products in Japan? Samsung LED TV is as clear as the price, or whether the price is acceptable to the general consumers, which should focus on the future of the Japanese factory in the LED-backlit LCD TV market.
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