"Which TV manufacturers know the market, but they are running behind the foreign brands. The smart TV is really close to the user's needs!" Liu Shuquan pointed to a row of large cartons placed in the store, not too proud to say To.
In the Huaqiangbei electronic market, Liu Shuquan's stall is hard to find, but even such a "slap in the palm" shop, there are four or five hundred so-called smart TVs that are "sneaked out" every month.
It is called "quiet", because the thing is actually a network set-top box + display; second, these smart displays are actually assembled in the workshop.
However, this still brings a lot of profit to many merchants in the market. Supporting this smart display market is an industrial belt composed of many electronic processing and production workshops.
So, what kind of people's online entertainment life is supported by these smart displays that are sold out quietly? What hidden dangers are hidden behind the assembled products?
Cheap and demanding has made the new TV box market
How much is such a set of "assembled" smart displays?
The minimum is less than three hundred yuan.
"Look, a TV box, a second-hand display, and then a USB speaker, about 290 yuan." Liu Shuquan told the understanding of the notes, this assembled smart display, you can choose to match the display of different sizes according to user needs. Even with a new 38-inch LCD monitor, the price is only 1600 yuan, the price is enough to kill a group of smart TV.
“Many workers in Longhua and Longgang love to buy this, buy back the dormitory software, and can access the Internet, watch movies, and play games. It is very popular.†Liu Shuquan said that the reason why smart monitors can achieve such powerful functions is due to The performance of the Android set-top box is strong.
Compared with brand smart TVs and branded network set-top boxes, this kind of cottage smart TV is almost omnipotent. No matter whether it is installing live broadcast software or cracking the application, there is no limit to the system - it is really "born for a fever".
So, are these products safe?
Through Liu Shuquan's needle thread, I understand that Zhang Long (pseudonym), the person in charge of the production line who just left the production workshop in Longgang, said that the industries in Longgang and Baoan have many similar smart displays. There are more than a dozen in Longgang.
"We originally assembled Android tablets, but it didn't feel competitive. We started to transform in 2015." Zhang Zhou told me to understand the notes. Most of the network set-top boxes assembled at the factory were exported to Southeast Asia and other regions. Most of the equipment is an English native system.
At this point, some Huaqiangbei sellers found them and asked if there was a similar Android TV box sale, which made Zhangzhou see new business opportunities. So, he and several familiar factories around him began to customize the Chinese system's network set-top box for the needs of the merchants.
"The initial cost is eighty or ninety dollars, not very good." Zhang Zhou said that a TV brand of a regular brand, the price is only less than two hundred dollars. The products they produce go to Huaqiang North and are even lower than the brand products, otherwise they will not have the price competitive advantage.
To this end, the business hopes that the factory can continue to reduce costs while ensuring performance. It is even suggested that no matter what method is used, as long as the ex-factory price of a single device is less than 50 yuan, the order quantity will be tripled. Zhang Zhou and the surrounding factory leaders studied the countermeasures. After using as many used electronic components and motherboards as possible, the factory cost of the smart TV box was finally reduced to 40 yuan, which also won a larger order. .
"I thought it would be a fire in the market, but I still can't sell it when I listen to the business." Zhang Zhou recalled that with the lower hardware cost of smart devices, the sales price of some second- and third-line brands of smart TV boxes also exceeded the bottom line frequently. . Some brand TV boxes even sold for 89 yuan, which is almost the market price of "cottage goods". "People are brand goods, use new materials. We use the second-hand materials, we can only continue to reduce costs."
According to him, during that time, several factories around the company gave up the Chinese version of the smart TV box. Everyone seems to realize that they don’t have any advantage in the industry chain because they are fighting hardware and fighting costs.
Intelligent entertainment terminals such as smart TVs and network set-top boxes can only be regarded as a subdivision of smart home products. Especially in the domestic set-top box market, although the total domestic set-top box shipments in 2015 and 2016 exceeded 420 million units and 540 million units respectively (accounting for more than 80% of the total global shipments), it is mainly based on cable TV set-top boxes. The proportion of network set-top boxes is only a fraction of the former, and the space for display is not large. At the same time, smart TV, brand network set-top boxes are also constantly exploring the price, greatly reducing the living space of the cottage products.
Domestic set-top box total shipments in the past 4 years (Source: China Industry Information Network)
In Zhangzhou and its peers, the cottage set-top box wants to achieve "reverse attack", and compete with brand smart TVs and set-top boxes to find new selling points. And this selling point must be not available in smart brand TV boxes, smart TVs or even mainstream smartphones.
Suddenly, a "ban" from the relevant departments made these cottage manufacturers see hope.
"The ban" has become a blowout in the demand for the sale of the cottage
“All branded smart TV boxes cannot be loaded with live and offending applications.â€
Zhang Zhou told me to understand the notes. After seeing this news at the end of 2015, I immediately opened my heart. If the "ban" is in effect, the smart TV box of all brands will be greatly reduced in playability and functionality.
He said that for the user, if the smart TV box can't watch the live broadcast and can't install software such as browser and on-demand, it has no advantage compared with the smart phone. During that time, even netizens who bought a network set-top box called for manufacturers to recycle products online.
"But the ban does not affect us." Zhang Zhou said that these cottage TV boxes do not have any formal production certificates and qualification standards. Even the workshops are "three nos", and the technical hardware is also derived from the export version of intelligence. The TV box was modified. There is almost no risk in the production and sales process.
In addition, the intelligent system pre-installed in the TV box is a native system. In theory, as long as the APK application can be installed on the TV box. Both live and on-demand apps receive a review limit. "It can be said that what we are doing is a tablet computer with a remote control or a mouse that can be used on TV." However, what Zhangzhou unexpectedly said is that such "selling point" does not make the sales of the cottage TV box rise immediately. . On the contrary, there are more businesses waiting to see if the "ban" has the possibility of lifting the ban.
It was not until more than a year ago that the market began to turn its attention to the smart display of the cottage sold on Huaqiang North and the e-commerce platform.
In order to make users ready to use, many manufacturers began to produce new products of various sizes of display + network set-top boxes - smart displays. The factory where Zhang Zhou is located and many workshops around it are also good at the flow, and before the product leaves the factory, a large number of illegal applications are pre-installed on the TV box. In addition to the usual live and on-demand functions, it can receive many TV and radio programs, and even the built-in browser is replaced with a "over the wall".
"You must order first, no stock, the delivery period will be about 20 days." In the process of communicating with Zhang Zhou, he described the popularity of the production line before the Spring Festival today. According to Zhang Zhou, from the beginning of this year, the amount of orders from merchants suddenly increased sharply. Some e-commerce sellers have booked goods once in a half-month, each time it is tens of thousands of units. "With small-sized displays, most of them are sold, and individual TV boxes are orders."
Thanks to the new "selling point", the cottage smart display manufacturers ushered in the peak of shipments. Under the strategy of “putting it a good jobâ€, some users feel that it is a very cost-effective thing to spend a super-affordable price and purchase a product that is functionally superior to many smart TVs. However, in fact, these omnipotent smart displays have hidden potential "hidden dangers."
The knockoff goods seem to be hot, and the hidden dangers are worrying
"Quality, it's okay overall, we have a one-year warranty."
In the electronic market, when asked by users about product quality issues, Liu Shuquan is obviously not very natural, and uses the warranty policy to try to block the other party. He told the smart TV box that only knows how to read the notes, only sells for tens of dollars, or a few hundred yuan of smart monitors. Everyone knows the quality.
In general, the life of each device is six months to one year. Users who have been in trouble for less than a month or two are not in the minority. Liu Shuquan said that the average user will come to the door, they will give a replacement, and then take the defective products back to the manufacturer, repair it (for a new shell) and continue to sell.
"Most of the second-hand materials and defective products are inevitably bad." In fact, what Liu Shuquan is most worried about is the power adapters that these cottage products match. This kind of power adapter with a few dollars is often used for a while and then there is a case where the user's power adapter has exploded.
Liu Shuquan said that although the manufacturer told him that he would be responsible for any problems, whether it is warranty, replacement or compensation, he will follow up to the end, so that they can rest assured. However, these family workshops, which are not even qualified for production, are not convincing.
"But no way, this thing is too good to sell, some concerns can only be put aside and then said." He said that the market is not on their own family, there are security risks everyone is just like to squat.
In order to make money, businesses will not consider these issues. As long as there is no accident involving injury or property damage, everything will be safe. In the unlikely event of an accident, the merchant can only admit that it is unlucky.
As for the sale of such products that are not subject to the relevant laws and regulations of the state, whether or not they violated relevant regulations, Liu Shuquan said that he could not manage so much. Even if an illegal application is installed, downloading illegal information is also a personal behavior of the user, and has nothing to do with the merchant. He insists that he is only selling "tools."
When asked why "tools" should be "quietly" sold? Lao Liu laughed and said nothing. Just keep on stressing that all businesses do this and he has no choice. Perhaps, in the eyes of him and some businessmen, the quality risks of such cottage goods are not important, and making quick money is the last word.
Some insiders have said that the smart set-top box is dead. However, this kind of smart display in the local area presents another low-key and prosperous situation. In order to save money, in order to be cheap, in order not to worry about copyright, some users ignore the security risks, laws and regulations, and purchase such three no-cottage products, which is tantamount to burying a "time bomb" around them.
Disorder and chaos are by no means the proper state of market development. Behind the prosperity of such smart display products, we can't judge with "existence is reasonable", perhaps only in the strict supervision of all parties, a reasonable and prosperous smart display market will really emerge.
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