It is midsummer in August, and the air-conditioning industry once again ushered in a period of alternating new and old cold years. In the cold year of 2018, under the overall sluggish environment of the domestic air-conditioning industry, Changhong Air-conditioning achieved a 20% growth against the trend and became a beautiful landscape in the industry. In 2018, Changhong Air-Conditioning established the business policy of “leading products, following the trend, improving system efficiency, and co-creating and sharingâ€. Changhong Air-conditioning has also undergone comprehensive upgrades and institutional changes in terms of business model, service, and management.
Changhong Artificial Intelligence Smart Eye Cabinet Q3Ts
Leading products, providing strong support for new retailArtificial intelligence has risen to a national strategy, and global competition for AI has begun. Changhong uses artificial intelligence as the entry point, based on technologies such as the Internet of Things, big data, and cloud computing, to promote smart homes from the initial device interconnection, to scene services, to product self-upgrading, self-learning, etc., and is realizing from the initial product operation Transformation to "product + service" user operations.
With the ever-changing consumption today, only by continuously exploring consumption hotspots and continuous innovation can we stay vigorous. Under the policy of "product leadership", Changhong Air Conditioning has launched artificial intelligence intelligent eye cabinet Q3Ts, artificial intelligence voice king hanging machine Q3Fs, Q3N and other leading products . The iterative upgrade of artificial intelligence products, which can be called the "black technology" of the industry, has made the image of Changhong air-conditioning artificial intelligence leader more deeply rooted in the hearts of the people. With this as a fulcrum, the transformation and upgrading of Changhong's air-conditioning product structure will be smoother.
In the new cold year of 2019, Changhong Air Conditioning will continue the product design concept of comfort, intelligence, energy saving, and health. It will continue to improve user perception and improve user perception with the concept of true intelligence, high energy efficiency, and high-value boutique products. It will be a user-oriented The promotion of new retail provides strong support. It is reported that the 2019 Changhong air-conditioning comfort wind series cabinet machines-Q5KS, Q5WR, Q5X, artificial intelligence intelligent cleaning series on-hooks-Q5K, Q5X, Q5S, and IX, IH series cabinets, IX, HG3 series on-hooks and other products will be enriched to Product matrix.
The annual factory direct sales with the theme of "air raid" is the highlight of Changhong Air Conditioning
Retail-driven, build a refined operation systemAs early as November 2016, the General Office of the State Council issued the "Opinions on Promoting the Innovation and Transformation of Physical Retailing" to guide physical retail enterprises to gradually improve their informatization level, and to integrate offline logistics, service, experience and other advantages with online business flow, The integration of capital flow and information flow will expand the intelligent and networked omni-channel layout. In recent years, all walks of life have been talking about new retail, but not many have truly made the transition to new retail and achieved practical results. Changhong Air Conditioning took advantage of the trend. After more than a year of trial and error, through the improvement of the competitiveness of new products, the improvement of the image of terminal stores, and the improvement of personnel capabilities, it gradually explored a path facing the improvement of terminal retail.
In 2018, Changhong Air-Conditioning continued to consolidate traditional offline channels, while vigorously expanding five-star channels, supermarket channels, Suning direct-operated stores/cloud stores, JD offline stores and other channels, while promoting the integration of online and offline, grab new Increment.
Under the current background of integrated online and offline operations in the air-conditioning industry, what is being tested is not only the company’s terminal retail capabilities, but also how to open up online and offline product integration and value chain unblocking, and innovate an integrated business model to strengthen the company. Facing the comprehensive competitiveness of the complex market. Since 2018, Changhong Air Conditioning has been based on the construction of a new retail system, and has deployed channels, markets, operations, services and other aspects, laying a solid foundation for the advancement of new retail in advance.
During the World Cup, the in-depth cooperation between Changhong Meiling and JD.com
Innovate following the trend and seize the next outlet in the marketUnder the background of "new retail", the value of physical channel providers has gradually become prominent. The advantages of geographic location, scale, and user traffic are attracting the attention of online retail giants. They look forward to reducing costs and increasing revenue through cooperation with physical channel providers. Improve the effectiveness of cost usage. At the same time, brick-and-mortar channel providers can also solve the problems of insufficient coverage of their own scenes and insufficient stores by setting up new retail store models such as direct stores and member stores. At the same time, online channels have the characteristics of rapid response and good interaction. The general trend of online and offline integration is conducive to jointly saving operating costs and realizing two-way drainage of users.
As the "new retail" storm swept across, Changhong, a traditional home appliance manufacturer, took advantage of the trend and launched the revitalization strategy of Changmei Life Hall, with "physical retail stores + e-commerce + mobile Internet" as the core, through the integration of online and offline , To realize the seamless connection of "people + goods + field", and establish a new retail model-the new Changhong Meiling Smart Life Museum.
In the cold year of 2019, the marketing system of Changhong Air Conditioning will focus on the promotion of an integrated business model, unified cognition, unified play, unified command, unified landing, based on the new pattern of industry development in the new retail era, seize the opportunity of transformation, and make every effort to promote Marketing transformation, occupy the market commanding heights.
In 2018, although the entire air-conditioning industry continued to increase its shipment scale, terminal sales were not ideal, and industry competition accelerated sharply. At the same time, driven by the acceleration of online and offline sales platforms to the offline third, fourth, and fifth tier markets to grab the market, the integration of online and offline has accelerated, and the entire industry is facing a "shock and integration" competitive landscape and new competition. situation. In the next cold year of 2019, this situation will intensify. The entire industry and all air-conditioning brands must embrace new changes, work hard to adapt to this change, and create a new pattern.
At the 2019 Cold Year Start Conference held by Changhong Air Conditioning not long ago, Changhong Air Conditioning clearly proposed "retail-driven innovation by trend", marking that Changhong Air Conditioning has taken the most initiative to transform and actively embrace new retail in the new retail era. The key step, from the point of view of doing it, also marks that Changhong Air Conditioning has a stronger confidence in the implementation of "retail-driven". Since 2018, Changhong Air Conditioning has been based on the construction of a new retail system, and has deployed channels, markets, operations, services and other aspects, laying a solid foundation for the advancement of new retail in advance. In the cold year of 2019, the marketing system of Changhong Air Conditioning will focus on the promotion of an integrated business model, unified cognition, unified play, unified command, unified landing, based on the new pattern of industry development in the new retail era, seize the opportunity of transformation, and make every effort to promote Marketing transformation, occupy the market commanding heights.
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