How does the lighting store break through the business dilemma?
Release date: 2018-04-10 Source: Light Master share: 
As a dealer of lighting, the physical store is an important address for entertaining customers and buying and selling. It can be said that physical stores are the way between dealers and consumers. As early as a few years ago, due to the profitability of lighting home products, many lighting stores opened like a mountain. However, nowadays, the lighting consumer shopping malls are changing. With the impact of changes in the Internet and consumer behavior, the lighting business is now getting worse and worse, and many lighting stores are now closed or may be closed. Xiaobian to interpret the dilemma that the lighting store faced at the time.
1 shop 肆 added too fast, the balance of supply and demand was broken.
Take the ancient town as an example. Here is the largest lighting store in China. It is called “lights†by the industry. In the future, in the future, local lighting stores or accessory cities will be launched rapidly. Now there are nearly 50, and the town is surrounded by horizontal bars. There are also radiation shopping malls in Xiaolan and other places. Therefore, the number of lighting stores is now very impressive. However, the number of stores has led to many dealers following the trend of expanding stores. From the supply side, the expansion of the fire, regardless of the rules of the mall, led to a sharp drop in sales, many stores can not operate. 2 The concept of service can't keep up with the consumer's consumption concept and demand, and the changes have been made with the product and the moment. However, the lighting stores are still the routines of ten years ago. On the one hand, the customer was tired of the same lighting fixtures and homogenized products. On the other hand, the store could not satisfy the diversified needs of customers, and the lighting store could not reach. Even some couples' stores are not willing to make major changes, and they can't go to work, so users can't get up. Some large chain stores are still relatively traditional in management, and most of them use the experience of previous operations to serve customers. For example, customers need a variety of lighting to satisfy their individual needs, and the store still uses a kind of product to do marketing sales; customers need to continue to enjoy the service after buying the lamp, and the store still sells Before paying the full amount as a condition for fulfillment, as for the lighting fixtures and after-sales service, there are few performances. There is no whole set of services to deploy, so it is difficult to make a breakthrough. Although there are now ways to sell the lighting fixtures in the mall, such as the more professional light masters, but many stores stick to the rules, good profit is not enjoyed.
3 profit cuts, rents rose.
In response to this, I believe that many store operators are aware of it. The addition of stores is bound to be a fierce competition. In the case of constant service, price is an essential element that all operators will think of. The selection of the mall led to a sharp drop in the profit of the lighting. With the development of the economy, rents have always risen, and the pressure on stores can be imagined.
4 e-commerce, electric injury.
I have to admit that e-commerce is diversified in product, price is transparent, and service is much better than physical stores. Moreover, the e-commerce's capital is not as high as the physical lighting store, and the thinking is more sensitive, and willing to accept new tests. Consumers who buy lamps on the Internet can not only enjoy the products with good quality and low price, but also understand the facilities of the e-commerce and offline lamp masters to cooperate, save worry and effort.
5 Face the dilemma of lighting building materials store, what should we do?
At the top of the list, change the inherent thinking and change sales to marketing. Second, change the way of service, from the purchase to the device to the after-sales service, if you have the strength and the way, you can help yourself, if the service is not up to, you can find the way to the light master to serve, the customer is good The top of the list. Third, the test is sold in all categories, and a single product cannot satisfy the diverse needs of consumers. Fourth, broaden the marketing approach, not just waiting for customers to come to the door, many soft-packing planning companies and e-commerce are also a good way to collaborate.
The future shopping malls must be attributed to the new retail. The spring of the physical stores is still there. Let us grasp the timing, master the way, actively face the changes of the mall, and welcome the spring of new retail.
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