In the first half of 2017, the color TV industry encountered an unprecedented industry “winterâ€. According to data from Ove Cloud Network, China’s domestic color TV retail volume was 21.81 million units in the first half of 2017, a year-on-year decrease of 7.3%, and retail sales were RMB 74 billion. With a year-on-year increase of 4.3%, “increasing revenue without increment†became the truest portrayal of the color TV industry in the first half of 2017. Under the background of the industry's continuous consolidation period, color TV companies continue to cater to consumer demand, adhere to technological innovation as the basis, and actively build high-end, intelligent, differentiated brand image, and in order to get rid of the price war bondage. It can be said that "Winter" is merely a representation of the color TV industry. With the integration of cutting-edge technologies such as the Internet of Things, big data, and artificial intelligence, the color TV industry is gestating a huge market and the future is more worth looking forward to.
AWE2018 is strong and scales up again
In recent years, "intelligent" has become an important direction for the transformation of home appliance companies. It is also the common aspiration of home appliance companies to demonstrate the latest wisdom in the world's top international arena. According to reports, the AWE2018 with the theme of “Global Platform for Smart Living†will be held at the Shanghai New International Expo Center from March 8th to 11th, 2018. There will be a huge event and an unprecedented technology feast will attract leading companies and mainstream companies around the world. The media's common concern.
Today, AWE, a home-based electronics and consumer electronics show based in Asia, has grown into one of the world's three major exhibitions that compete with IFA and CES. It faces the global market and brings together companies and products in the entire industry chain of the home appliance industry. The real annual event of the household appliance industry, with the gradual increase of influence, AWE has become a super platform to showcase the most advanced products and cutting-edge technologies, and it is also an international social networking platform for global enterprises to communicate across fields. According to the staff, the scale of AWE2018's exhibition will be further expanded. The number of exhibition halls is expected to reach 10, and the exhibition area will exceed 130,000 square meters, attracting nearly 1,000 enterprises to participate in the show. The number of visitors is expected to exceed 250,000.
In the past, AWE exhibitors mainly focused on white goods. However, with the continuous changes in the market environment in recent years, the diversified strategic layout of enterprises and display technologies have been rapidly advancing, and black-TV products based on color TV have become indispensable to AWE. The beautiful scenery that is lacking, 8K, OLED, QLED, laser TV, wallpaper TV and other products of different categories and different display technologies come one after another, making visitors immersive and forgetting to return.
Nowadays, more and more companies choose to “sweet sword†the flagship of the year on AWE. Nearly 100 press conferences have been held here on AWE2017. The grand scale is amazing, and this trend will continue in AWE2018. According to the introduction of the staff, there are currently TV brands such as Samsung, LG, Hisense, Sharp, TCL, Skyworth, Changhong, Konka, etc., as well as Internet TV brands such as Micro Whale, PPTV, and Watch, who have entered AWE2018.
The birth of Internet TV has instilled new blood in the traditional industry of color TV, and also changed the rules that many industries stick to for many years. After the introduction of Internet TV, the color TV industry competition is no longer just resources, channels and supply chains. Is a full three-dimensional cross-dimensional competition, with the influx of many players, the market competition in the TV industry is also increasingly fierce.
At this year's AWE2017, the television industry staged a confrontation between the new and old forces. The old television company Hisense announced on the AWE2017 the self-developed 75-inch Tianzhu Series ULED super quality television, which took the lead in opening the 2017 big screen process. Skyworth, a TV company, also introduced the world’s first OLED TV S9D with AR technology. In addition, international TV giants Samsung, LG and Sharp also showed their latest QLED TVs, wallpaper TVs and Super-fine 8K resolution TV.
In contrast, the Internet TV camp is not to be outdone. In AWE2017, Internet TV, with its unique charm and novel marketing methods, is not inferior to the traditional TV camp in popularity.
As one of the representatives of the Internet TV brand, we are still on the first day of the AWE2017 opening, carrying a complete hardware and software layout, content and application resources, and publishing a new product strategy, to create a glamorous look, look, look at the three major The product series, through deepening the integration of resources under the full-matrix industrial chain, reflects the comprehensive advantages of the brand “Guangquanshen†and becomes the highlight and focus of AWE2017.
In addition, PPTV backed by Suning Mountain has not only enjoyed the exclusive broadcasting rights of many sports events on the content, but also demonstrated the sports culture of PPTV incisively and vividly. The sports theme of PPTV at the scene brought about the characteristics of Premier League giants. Liverpool Football Club Limited Edition TV 65T2, attracting numerous fans fans to stay onlookers, at the same time, cool TV also rely on the new play method to catch people's attention, with a popular in the world for eight years No.1 music and dance The game "Full Dance" opens the dance hall to a dance floor, making the exhibiting media and guests enjoy themselves.
The living room is not only the center of home entertainment, but also an important position for smart homes. With the use of artificial intelligence and other technologies, both traditional companies and Internet companies have seen the tremendous value bred by display terminals and tried to create televisions. The smart home control center for the control of the hub. According to Ove Cloud Forecast, the global “wisdom household†market will reach 71 billion U.S. dollars in 2018, among which China’s “wisdom families†contains a huge market of more than 140 billion yuan.
As an upgrade of smart TVs, artificial intelligence TVs can automatically memorize, analyze, and recommend user preferences as the user's time increases, making people's lives more comfortable, efficient, and more futuristic. On July 28, 2016, Changhong, a veteran traditional television company, first released the world's first artificial intelligence TV Q3R series. In March this year, Changhong brought an artificial intelligence platform (AI Center) centered on a television. It is precisely the advantages of artificial intelligence TVs. Xiaomi, LeTV and other internet brands followed suit and launched new products for artificial intelligence televisions.
In the future, artificial intelligence will enter the core zone and become the standard in the industry. It will become like sunshine, air and water and penetrate into all walks of life. It will also become an important proposition throughout the entire AWE2018. It is understood that AWE 2018 will focus on the five dimensions of “new ideas, new technologies, new trends, new authority, and new life†to further explore the relationship between smart life and people. At the same time, it will further enlarge smart home products and intelligence. Interconnected technologies, smart technology concepts, and other intelligent areas.
As a super platform for global enterprises, AWE provides a great showcase for color TV companies around the world. It can not only communicate across the field, but also take the pulse of the pulse industry and provide insight into consumer trends for the first time. It is not hard to imagine. After going through a year of product development and upgrading in 2017, 2018 is bound to become the first year of artificial intelligence TV. The emergence of AWE2018 leading new industry innovations is even more worth looking forward to.
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