The traditional big brothers dare not touch the bottom line. What does the nut challenge?

On September 12th, the domestic leading smart projection manufacturer nuts "played" an alternative product. A 720p monolithic LCD projector. This is the domestic and even global market. For the first time, famous brands have launched similar products. Does this mean that ultra-cheap, large-screen products are about to enter the reshuffle period?

The big name is late

For monolithic LCD projectors, consumers familiar with home projectors are no strangers. From the earliest DIY projector used in mobile screen projection products, to the later KTV projectors, and then to at least dozens of brands of thousands of large-screen products, monolithic LCD has been "the market is not small." Even the sales of this circle have long surpassed the real high-end home theater projectors, becoming the protagonist of the “entertainment screen”.

So why are these products so popular? Price is the core reason. Compared with the price of several thousand yuan for professional home theater products and tens of millions of yuan for laser television products, the price of ordinary single-chip LCD projectors rarely exceeds 1,500 yuan. This price is even lower than most micro-projections, which makes these products become Real civilian-level big screen.

However, ultra-cheap products often have fatal flaws. For example, the overall process level is behind, the key brightness, contrast and color indicators are low. In particular, the lack of brightness indicators has long been the biggest bottleneck for monolithic LCD projection products: the large screen effect of projection displays is essentially the process of zooming in high-brightness images. Insufficient brightness directly results in a "big" screen effect of monolithic LCD projection products.

For the brightness problem, there is a bad habit for the monolithic LCD projection product camp: that the brightness label is only the brightness of the light source, and it is greatly falsified. This led to a monolithic LCD projector with a surface parameter known as five or six thousand lumens. The brightness of the screen under standard test was only over one hundred lumens. This confusion of concepts and chaos in the market has led to the “further de-branding value” of this product. Therefore, although the sales volume of single-chip LCD projectors is not small, there has been no “brand accumulation and fan convergence” for a long time.

However, these chaos in the monolithic LCD projector market is precisely the opportunity for nuts: to use a good product, exquisite craftsmanship, stable and reliable parameters and performance, with the brand value of nuts to achieve the monolithic LCD projector market. Originally clear source.

Projection effect to see brightness, how to break through nuts

Nut A6 projector parameters brightness to 300 ANSI lumens. This indicator is higher than most similar products in the market. Being able to provide such a distinct brightness index is also the reason why the nuts dare to introduce a single-chip LCD.

In this regard, many consumers will certainly have doubts. How do the new brightness indicators do it? In fact, the brightness level bottleneck of a monolithic liquid crystal projector does not lie in the “lightness” of the light source, but in the electro-optical efficiency and brightness uniformity.

On the one hand, the liquid crystal chip itself is a heat-sensitive product. The three-chip LCD projector on the market uses three pieces of imaging energy sharing and high-temperature polysilicon TFT technology to achieve better chip life. For monolithic LCD projectors that are known for their economy, these two technologies cannot be used. There is only one remaining quality control idea - reducing the thermal effect of the light source itself.

In recent years, the efficiency of LED light source products has grown from 50 ANSI lumens per watt to 150-200 ANSI lumens per watt today. This makes it possible to achieve only one-third of the power consumption for a light source with equivalent brightness. This technological advancement allows nuts to select the most advanced LED lamp bead assembly and the most advanced packaging technology to achieve the highlighting and high efficiency of the light source system and effectively avoid the excessive generation of heat.

On the other hand, monolithic LCD projectors can significantly reduce the complexity of the entire optical system by concentrating the three primary color pixels on one light valve (the process of the optical architecture is less than a quarter of the traditional three-chip LCD projectors. ), to provide security for the entire machine economy. However, this design also allows the size of the light valve system for single-chip LCD projections to be significantly larger than for three-piece products. This presents new challenges to the design of light sources.

A good display must be highly consistent with the effect of the edge and center position. For the projector, this process is mainly ensured by the consistency of the field of view of the optical lens and the brightness of the light exit plane of the light source. Larger liquid crystal light valves mean a larger light source module light output area. This is an important technical challenge for the Nut A6 projector. In this regard, the nut selection of the market's most advanced precision light guide material ensures efficient light transmission and uniform light effects, providing the basic guarantee for the ultimate high-quality picture.

With the above two aspects of technical escort, Nut A6 will have a "high-brightness" monolithic LCD projector product "confidence of the effect."

Good products come from an "excellent" system

At present, the single-chip LCD projectors in the market are “colorful and colorful” and they are also “mixed”. Nut A6 is not the cheapest compared to other products. So, in addition to the brightness of the A6, there is no other advantage?

A good product is an efficient system integration process. This process must start with refinedism and aim for good systemic results. Only the design that satisfies this requirement is a truly excellent product.

A6 starts from the light valve and the light source core, carefully selected; in the electrical performance, heat dissipation and thermal fluid mechanics design, optical component selection, intelligent functions and software packages, peripheral modeling and process design, highlight the unique ingenuity. For example, a pure glass lens avoids long-term use of coke-ray virtual coke, although it increases the cost, but it is more value for money; metal brushed texture of the body design, making it more technological texture; superior active mute intelligence The heat dissipation design keeps the temperature of the whole machine stable and controllable, providing a good audio-visual environment experience...

What's more worth mentioning is that A6 will share the full screen ecology of micro-investment of nuts from micro-projection to laser television. From the OS, the app to the content system, it is truly a big factory "service and enjoyment." This also constitutes a major advantage of the A6 in comparison to any other single-chip LCD projection brand.

From hard to soft, from equipment to ecology, the A6 is an extension of the nutty lineage. This constitutes a blessing of triple values ​​of quality, service, and culture, making A6 a worthy new king of the economic giant.

Imperfect A6, but it is worth having

It is true that a thousand Yuan projector is difficult to be a perfect product. Do not say that compares IMAX giant screen kind of multi-million dollar cost system, even if compares with the laser television, this is only one tenth of the price and the cost. Therefore, A6 does not belong to those who demand perfection.

However, with a brightness of 300 ANSI lumens, the A6 can achieve 80-120 inches of effective viewing at a thousand dollar price point, providing consumers with reliable, flexible, economical, and eye-protected large-screen private applications in a small space. No one can surpass the value of this product.

The essence of a successful product comes from its “correct and just positioning”. A6 is such a product. She just wanted to make the big screen popular, and give the consumer the “introduction” option to enter a private theater in the most simple and economical way. This is a product of conscience and value. Contrary to those cases of “sales”-level technology consumer goods that have kept rising prices, nuts have always insisted on combining the most reasonable advanced technologies with the best price for consumers.

Therefore, the interpretation of A6's product philosophy should be: Health, efficiency, no pressure, and does not distinguish any group of people and bring everyone to the key to the era of big screen giant screen.

In short, the big screen era of home entertainment has already begun. This battle of the era depends not only on the high-end screens such as Nut Laser TV, but also on the economical products that the A6 can easily have for most consumers. This is not a confrontation of technical indicators, but the satisfaction of social values. Standing on the entertainment stage of the big screen era, the A6 must be the same as the other master products of nuts to achieve another “nut” legend.


Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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