The large-scale entry of Internet companies broke the pattern of the smart phone market. Similarly, they also broke the pattern of the smart TV market. These Internet companies have brought a huge impact on the traditional consumer electronics market with their cost-effective pricing strategies and innovative marketing models. Such changes, innovations and breakthroughs seem to have contributed to the prosperity of the market. But when the new competitive landscape has settled, the entire market will fall into a period of downturn.
Last year, the smart phone market has entered a downturn, and many mobile phone manufacturers have seen a slowdown in shipments. This situation is also being implemented in the smart TV market. According to data from a third-party research agency, Ai Media Consulting, the sales of smart TVs in China in 2016 were 40.98 million units. It is estimated that by 2018, smart TV sales will exceed 50 million units. As can be seen from the figure below, although the domestic smart TV market will maintain stable growth in the next few years, the growth rate will decrease from 19.96% in 2016 to 11.95% in 2018, reaching a new low in recent years.
The slowdown in growth of smart TVs is not unrelated to the surge in prices in the entire market. Since the second half of last year, Xiaomi and Leshi, who claimed that they would never increase prices, secretly raised the prices of the whole machine, setting off a wave of rising prices. The fundamental reason for the increase in price is that the LCD panel of smart TV core accessories has become severely out of stock. As Samsung, LG Display and other upstream panel makers continue to shut down the LCD panel production line, the TV LCD panel is in short supply, and the LCD panel accounted for 70% of the TV hardware cost. Therefore, once the LCD panel is out of stock, the price of the TV system will inevitably increase. .
On the other hand, after a number of years of price wars, the new army of Internet TV and traditional TV manufacturers have stabilized in the entire market structure. At this time, it is also an inevitable choice to raise TV prices and increase profitability.
Although the price increase can bring about an increase in profits, it will hurt users. And most users have switched to smart TVs these years, and according to the 5-6 year replacement period of smart TVs, these two years are in the middle of the replacement period. In addition, there is no significant breakthrough in the design and technology of smart TVs, so the user's power to change machines is also difficult to be mobilized.
Rising prices and insufficient replacement power will naturally cause the entire smart TV market to experience a period of fatigue. However, in this situation, many manufacturers have adopted a curve-saving way to stimulate subscribers to replace new products. They have launched TV host products with independent audio functions. For example, intelligent terminal products and solutions provider - Anhui Locomotive Intelligent Terminal Technology Co., Ltd. (brand name vvetrain), they launched a television host product last year - vvetrain intelligent sound fighter HS2.
The vvetrain intelligent sound fighter HS2 uses a mainstream iron net punching design. The body is made of gold-colored aluminum alloy and its length is about 522 mm. It looks like an exquisite music box. In terms of configuration, it is equipped with a quad-core 1.5 GHz processor, Mali-400 MP2 GPU, and 8GB storage space, which can meet most of the needs of smart TVs.
As a TV host product, the vvetrain intelligent sound tyrant HS2 is also rich in content resources. It has obtained the official license of the Yangguang Galaxy, has more than 1,000 TV programs updated daily, and also has 500,000 hot TV dramas. Hot popular variety, real-time updates of exciting NBA and Champions League events and other resources. In addition, it also built a genuine high-quality music library Music Music, with a huge amount of genuine music resources.
The biggest highlight of the vvetrain intelligent sound fighter HS2 is the sound part. It uses the acoustic design of the box-in-box and is equipped with the world-class TITAS5731M four-way amplifier, two 3-inch mid-range subwoofers and two 20-pin tweeters. It is structured and sounds shocking and realistic. And, thanks to its GDS virtual surround sound technology, the audio output can be converted to a 3D stereo surround sound field, enabling theater-grade stereo sound effects.
After understanding vvetrain intelligent sound fighter HS2, you should be able to know why manufacturers are so favored by television hosts.
From the design point of view, the TV host separates the motherboard of the smart TV, so it can greatly reduce the thickness of the TV screen and truly realize the so-called thin and light design. The one-piece TV integrates the mainboard, audio and other modules into the screen, so it has to sacrifice some performance, such as only built-in low-end speakers, and the TV host uses an independent sound design, the sound quality is even better .
And the TV host products also solve the smart TV replacement problem. Users can keep the original TV. When the performance is outdated, the host can be upgraded at a low cost. Using this method, users can experience the latest television technology without interruption over a 10 year life span of the TV screen. And manufacturers can also add extra revenue through TV host products when the user's replacement rate is too long.
The rising tide of prices in the smart TV market indicates that the price war initiated by Internet companies has ended and the entire market is about to enter a plateau. In this situation, TV host products as a kind of new hardware category that can stimulate performance growth will become a hot spot for manufacturers to compete.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Last year, the smart phone market has entered a downturn, and many mobile phone manufacturers have seen a slowdown in shipments. This situation is also being implemented in the smart TV market. According to data from a third-party research agency, Ai Media Consulting, the sales of smart TVs in China in 2016 were 40.98 million units. It is estimated that by 2018, smart TV sales will exceed 50 million units. As can be seen from the figure below, although the domestic smart TV market will maintain stable growth in the next few years, the growth rate will decrease from 19.96% in 2016 to 11.95% in 2018, reaching a new low in recent years.
Although the price increase can bring about an increase in profits, it will hurt users. And most users have switched to smart TVs these years, and according to the 5-6 year replacement period of smart TVs, these two years are in the middle of the replacement period. In addition, there is no significant breakthrough in the design and technology of smart TVs, so the user's power to change machines is also difficult to be mobilized.
Rising prices and insufficient replacement power will naturally cause the entire smart TV market to experience a period of fatigue. However, in this situation, many manufacturers have adopted a curve-saving way to stimulate subscribers to replace new products. They have launched TV host products with independent audio functions. For example, intelligent terminal products and solutions provider - Anhui Locomotive Intelligent Terminal Technology Co., Ltd. (brand name vvetrain), they launched a television host product last year - vvetrain intelligent sound fighter HS2.
After understanding vvetrain intelligent sound fighter HS2, you should be able to know why manufacturers are so favored by television hosts.
From the design point of view, the TV host separates the motherboard of the smart TV, so it can greatly reduce the thickness of the TV screen and truly realize the so-called thin and light design. The one-piece TV integrates the mainboard, audio and other modules into the screen, so it has to sacrifice some performance, such as only built-in low-end speakers, and the TV host uses an independent sound design, the sound quality is even better .
The rising tide of prices in the smart TV market indicates that the price war initiated by Internet companies has ended and the entire market is about to enter a plateau. In this situation, TV host products as a kind of new hardware category that can stimulate performance growth will become a hot spot for manufacturers to compete.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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