On March 9, the China Household Electrical Appliances and Consumer Electronics Expo (AWE), one of the world's major home appliances and consumer electronics shows, was held as scheduled at the Shanghai New International Expo Center. As one of the largest electronic consumer products exhibitions in the country, the world's major electronics manufacturers bring a variety of their latest technology home appliance products show AWE. Of course, we also see the young forces of the TV market: a number of Internet brands have come out strong. Say you might not believe that at the show's event, the super-hyperball game and the panda show were performed. I once thought that I had come to the fake AWE exhibition.
Today, as the center of interactive entertainment with the family, TV has once again returned to the dominance of the living room entertainment. The era of multiple product integration has arrived, and TV has changed its boring image before. While pursuing a sensory experience, more content is also available. In the era of information explosion, how to choose more freely and accurately what they care about has become a key part of the television experience. Internet TV has quickly gained a firm foothold in the domestic market with its excellent price/performance ratio, high-end hardware configuration, and various advantages that program resources can freely choose. Some vendors even sell traditional TV products.
At the same time, for high-quality Internet TV, a big advantage is that Internet TV pays more attention to the user's experience than traditional TV, not only in program selection and advertising duration, but also in strong hardware capabilities and price advantages. At the same time, Internet TV has more advantages in the layout of content, rich video resources, and massive applications, which just caught the pain points of the current mainstream young consumer groups in the market.
See how Internet TV is fun AWE
Although the panel price fluctuations in 2016 caused major TV manufacturers to show signs of fatigue, both traditional brands and internet-brand TVs have increased their prices, especially as the dominant internet brands have gradually lost their advantage. Entering 2017, some people even think that Internet TV has no advantage and may soon be eliminated by the market. However, from this year's AWE exhibition, the author was pleased to find that many of the participating Internet TV brands began to change their stance, and they are already on the transition road. It can be judged that the second half of the Internet TV competition has begun. Let's take a look at how these Internet TVs play AWE.
As the brand of Internet TV independently operated by Skyworth, the opening of the first OLED TV product on Internet TV that was exhibited at AWE last year was once shocking to the industry. At this year's AWE show, Kuaikai launched the second-generation A-series products. Although it is not the latest product, this TV is still mainstream in terms of workmanship, configuration, and other aspects. Cool TV also combined with AR and joined forces in the global No.1 music and dance game "Full Dance" to turn the entire scene into a cool dance floor, attracting a large number of experience visitors to stay onlookers.
It is understood that although the Cool open A2 series TV has been on the market since last year, the configuration is still among the best in its class. Equipped with the Mstar6A938 chip, ultra-thin all-metal body, LG 4K ultra-hard screen, HDR decoding, TV + independent SoundBar fit structure, the overall look absolutely can compete with high-end TV products. Cool open A2 TV is proud of its sound performance. For the first time, the TV and the independent SoundBar are combined into one, which can be called the black technology of the home appliance industry. 8-10 JBL audios have unquestionable sound quality.
In addition, the AWE exhibition cool open has also brought two VR head display devices - free door G1, G1S, enriched the product system, both through the television to meet family members to share the joy of the request, but also to personal users through VR Come to immersive experience.
In the future, the cool open big content system may relight the living room of the user and lead the diversification of living room entertainment. Many kinds of content resources, such as games, movies, and education, will bring family members to the front of the TV, so that users will not be “downcast†and will regain family members’ happy time and rapport family relationships. At the same time, users can complete fitness and online shopping in the living room with the help of cool open health, shopping malls and other content resources, so that they can truly enjoy modern life without leaving the room.
As a new AWE exhibition army, PPTV is not conservative. Unlike other TV brands' pure product display, PPTV relies on its own strong sports content advantages to ingenuity to bring famous football commentary to the famous football commentary. Please come to the exhibition hall in the morning to make brilliant achievements. The Super League and AFC Champions live commentary and interacted closely with the live fans. The experientialists brought a sense of extremism. The commentary scene of the afternoon attracted many audiences.
Enhancing content services has become a new trend in the development of the television industry. Sports content has always been a major advantage of PPTV. PPTV Juli Sports has been at the forefront of domestic sports events video, backed by Suning, and has continued to make great efforts in recent years. In August 2015, PPTV spent 250 million euros (about 1.8 billion yuan) to win the 2015-2020 La Liga China exclusive All media copyright. In November 2016, PPTV Juli Sports won the exclusive media rights of Premier League China and Macau in the 2019-2022 season for a total price of 721 million U.S. dollars (approximately RMB 5 billion).
Maybe you will ask, PPTV can also watch super? Yes, on March 2nd, PPTV Juli Sports replaced LeTV Sports and became the exclusive partner of the new media for the 2017 season. It has the right to broadcast all 240 games of the PC and mobile media. This also means that the PPTV smart TV becomes The only TV brand to watch the full-time Premier League and AFC Champions League. At the same time PPTV also owns exclusive rights for the five consecutive Liga events for five consecutive years, as well as CBA, NFL, WWE, Holland, Bundesliga, Serie A, Snooker and other heavyweight sports events, to meet the needs of all types of sports enthusiasts.
In the Internet era, the configuration of major TV hardware has gradually become more and more common, and advanced audio-visual technologies have gradually become popular. Content resources have become the core advantages of TV brands to impress consumers. The consumer demand for smart TVs has risen to the point where they can choose their own content of interest at any time, not just an HD display. For sports fans, the content value of PPTV smart TV is undoubtedly huge.
Look at the eight major sectors of the full matrix industry layout
On the first day of the AWE exhibition, the new army of Internet TV is still watching the market, not only bringing new televisions and laser theaters to the entire department, but also refreshing the form of Internet TV by relying on breakthroughs such as split and intelligent perception. At the same time, with the background of state-owned assets, Shang Shang said that it has begun to lay out a full-matrix industrial chain, and a series of actions have surprised the business community. The most popular keywords in the Internet TV industry are almost all accounted for.
Hardware, operating systems, applications, software, content, licenses, services, channels. The full-matrix industrial chain covering eight links is interlocked. At present, it is the only brand in the industry that has no defects at any point, and has a depth and degree of expansion, and at the same time lays out the entire matrix industrial chain.
In terms of hardware products, we have also strengthened cross-embedding of content and application resources on the basis of strengthening targeted targeting of the three major groups of people. In terms of content, relying on the completely autonomous CAN UI smart TV operating system, according to different viewing habits, different users can make intelligent choices under rich content resources. However, it is also the matrix integration of rich application resources. In the exhibition stage, there is an interactive educational platform for home applications, an upgraded TV GAME platform for young users, and a 4K simulation game that combines audiovisual and television hardware capabilities.
Relying on the content advantages of CIBN Internet TV platform, we have deepened the integration of online and offline channels, and integrated smart home devices based on smart audio and video equipment. We have seen the realization of a complete industrial chain layout from licenses, chips, systems, hardware, content, and channels. Some development contexts and ecological models can be said that in all aspects of the industrial chain, they still have their own technical strength and special advantages. So looking at the industry is also optimistic about the industry is a full recovery of the Internet TV brand.
The whale 78-inch “Walk†dazzling booth followed the three limit split TVs launched at the CES show in the United States earlier this year. At the AWE show, Microwhale introduced a number of new TV products, while also introducing micro-projection and A variety of artifacts such as VR head-mounted displays compete at AWE. 78-inch giant screen sky TV, science and technology full of intelligent micro-cast K1, and micro-whale VR one machine, many experience people have tried to go, for a time the micro-whale booth surrounded by audiences.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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