As one of the hottest electronic technology applications, drones have attracted many international giants. However, in the fast-growing market of civilian consumer drones, domestic companies are slightly better in terms of technology and sales. Only when there is competition can progress. The rapid expansion of China's drone market is inseparable from the fierce competition among enterprises.
"When the red bomber" rumors that the drone continues to fall into the competitive vortex
As one of the most popular electronic technology applications, UAVs have been widely used in aerial photography, express delivery, post-disaster search and rescue, and data acquisition. Faced with such a huge market cake, the leading brands and up-and-coming talents of those drones are all how to develop their own development.
Although many giants in the world have laid out the drone industry, in the fast-growing market of civilian consumer drones, domestic companies are slightly better in terms of technology and sales, and continue to occupy an absolute dominant position. Only when there is competition can progress. The rapid expansion of China's drone market is inseparable from the fierce competition among enterprises.
Dajiang: flagship drones staged strength technology
In the early morning of November 16, Beijing time, Dajiang launched two flagship drones in New York: "Enlightenment" Inspire2 and Elf Phantom4Pro. At the same time, the excellent price and performance of the same model record, the excellent technology and performance also gave the industry a lot of surprises.
It is understood that Phantom4Pro's first four-way obstacle avoidance and battery life increased to 30 minutes. And "Wu" 2 upgraded to the dominant UAV field with a top speed of 30 m / s, 4 seconds to 80 km power system, etc., brought a number of technical and commercial application innovations, but also the threshold for professional consumption. It is even higher. From the product upgrade of Dajiang mainly for the professional market, you can see the multi-directional visual obstacle avoidance technology, the automatic returning system, the automatic follow-up system, and the technical highlights surrounding the aerial photography, transmission and the whole set of hardware, software and accessories systems. .
Previously, when the new series of Davic Mavic came out, everyone called for this to be the life of the Elf series. Now it seems that the new models that are constantly changing are simultaneously with the price reduction strategy. At the same price level, DJI actually created more model choices. On the other hand, such a price strategy has accelerated the depreciation speed of consumers' existing models to a certain extent.
Jingdong: Taking the "Double Eleven" to open the drone layout
Jingdong, as China's largest self-operated e-commerce company, has always attracted the attention of the Chinese people. Although compared with Ali, Jingdong is often crowned the title of "millennial second" and "double eleven." But in the game of drones, Jingdong is more than one step faster.
First of all, Jingdong first made an eye for the unmanned warehouse, and then high-profile won the four provinces drone approval. In terms of policy, Jingdong has achieved considerable breakthroughs. Moreover, on the day after the Double Eleven, Jingdong had already completed the first single transportation in Shanxi, which is the first time that the drone was actually used in the Double Eleven.
After the release of the drone delivery plan in June, JD. plans to expand to 100 drone delivery routes by the end of 2017. If this plan is successfully implemented, JD can use drones to bring delivery services to more parts of China, especially in remote areas. This is beneficial for Jingdong to reduce logistics expenditures and improve the penetration rate of e-commerce in urban and rural areas.
Xiaomi: A competition that has ended before it has begun.
Many rice noodles long-awaited low-cost drones have not been successful. From May to now, Xiaomi drones have repeatedly reported negative news, and even industry insiders predict that the millet drones will become a swan song. As for whether Xiaomi has abandoned the drone project, as the founder Cai Wei said, “The current company project is full of busyness.†From a commercial point of view, the suspension of drone projects seems to be more likely.
In recent years, Xiaomi has worked hard on smart hardware, down to the 5th battery, bracelet, weight scale, sphygmomanometer, etc., to the balance car, sweeping robot, rice cooker, everything, even the living supplies toothbrush Towels and so on are all involved. Although the millet drone is only a small part of it, it also devoted two years of hard work to the engineer. However, in terms of product positioning, Xiaomi UAV seems to have gone the wrong way. Compared with other similar products, it is not technically superior, and this is also an important reason for Xiaomi UAV to encounter obstacles.
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