Jiehe Optoelectronics force channel online and offline full start

Following the successful establishment of the Sichuan Operations Center in the establishment of the Lovelights and Suzhou office, Dongguan Jiehe Optoelectronics Co., Ltd. officially launched the official flagship store of Tmall, and launched a number of new products and series of promotional activities, marking the Jiehe Optoelectronics Online. The “three-dimensional marketing” linked by offline channels has been fully launched.

Expand outlets offline to support dealers

In July, Jiehe Optoelectronics Sichuan Operation Center and Mingguang Lighting Co., Ltd. entered the Chengdu Aiguangbao International Lighting Purchasing Center, focusing on hundreds of LED products such as Jiehe Optoelectronics Commercial Lighting, Home Lighting, Office Lighting, etc., to meet customer needs in one stop. With a total construction area of ​​250,000 square meters, Aiguangbao is the largest collection of lamps and lanterns in the western region, with the most complete range of lamps and accessories, and the lowest price. It has been highly concerned by the lighting industry and enthusiasm for merchants.

Jiehe Optoelectronics Sichuan Operation Center and Mingguang Lighting are firmly stationed in Love Light Fort

The Love Lights Lighting Purchasing Center accelerates the upgrade of the entire western lighting industry by stimulating the strong market appeal and strong resource integration capabilities of the ten western provinces and cities, and is rapidly expanding into the western and even national markets. Zhou Hong, general manager of Jiehe Optoelectronics LED Lighting Division, said that Jiehe Optoelectronics and Mingguang Lighting have reached a strategic cooperation, settled in Lovelight and set up a Sichuan operation center, which will launch retail sales for mass consumption, which will help promote the promotion of LED lighting in the western region. application.

In addition, Jiehe Optoelectronics Suzhou Office and Lexter Lighting Company Kunshan Store and Huarong Lighting Chaling Store have also opened recently. At present, Jiehe Optoelectronics has network outlets in Guangdong, Sichuan, Fujian, Jiangsu, Hunan, Shanxi, Beijing, Shijiazhuang, Xi'an, Zhengzhou, Hangzhou and other provinces and cities. Zhou Hong told reporters that "LED will usher in an unprecedented development opportunity in China, Jiehe Optoelectronics will seek common development with the majority of dealers, and provide everything including building, promotion, profit model establishment, training, after-sales service. Support, such as upgrading management, let LED advance in the market, with faster speed and more stable pace."

Online brand direct sales, let consumers

While vigorously expanding agents and distributors, Jiehe Optoelectronics is also always concerned about online marketing. In recent years, online shopping has gradually become an indispensable consumption method in people's daily life, setting off a wave of buying LED lamps online. In order to provide users with convenient online shopping channels, after nearly two months of careful preparation, in August, Jiehe Optoelectronics Tmall official flagship store officially opened, through the combination of online and offline cooperation, brand promotion and online marketing, Create the second pole of sales growth of LED lamps.

Jiehe Optoelectronics settles in Tmall, official flagship store grand opening

LED lighting has always been in the indoor field because of the "light effect" and "price is too high" and the pace is slow, many consumers are holding money bags to wait and see. Jiehe Optoelectronics directly entered Tmall in direct sales mode, reducing intermediate links, effectively reducing operating costs, ensuring product quality while improving the cost performance of LED lighting products, making LED products become "people can see, buy, buy Lighting products that are safe to use.

“Jiehe Optoelectronics not only prepared a variety of new LED lighting products for Tmall customers, but also developed a number of preferential measures to make the cost saved to the consumers.” The head of Jiehe Optoelectronics Tmall said that it is under the umbrella of Jiehe Optoelectronics. LED panel lights, ceiling lights, downlights, spotlights, fluorescent tubes and other advantageous products have been put on the shelves, and launched a large-scale promotion, the new Chinese-style PZA series LED panel lights are also in the Hui Hui carnival. During the event, customers who purchase Jiehe Optoelectronics LED lighting products through the mall will directly enjoy 50% discount, 99 credits for 10 yuan coupons, and 399 包邮 packages.

As a national high-tech enterprise and a benchmark for LED lighting in Guangdong Province, Jiehe Optoelectronics will continue to focus on the independent innovation of LED lighting, adhere to the "market-oriented, quality-oriented, continuous transcendence, quality service" business philosophy, establish a sound quality The management system, giving full play to the advantages of brand and channel, is committed to providing customers with cost-effective LED lighting products, and then promote the popularization of LED lighting applications and the development of industry standards.


(This article is the Czech and Photonics submission)

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