According to foreign media reports, various well-known technology companies have recently clarified company development plans in the past two years, and have also explained from a side how the future technology will go.
apple:
When the smart phone becomes a redundant device of the computing platform, Apple must accurately position itself by doubling the service business.
As augmented reality, virtual reality, and the Internet of Things become mainstream, Apple's future development will depend on the recurring revenue associated with it, which means that services will become the company's main business. Of course, how about Apple's innovation is still centered in the hardware area - such as the next generation iPhone, the next generation iWatch, the new Apple car, or a small device has not yet thought of. Although hardware innovation is still a key business of Apple’s R&D department, Tim Cook’s focus now is on doubling the company’s business.
Facebook:
UBS UBS technology analyst Eric Sheridan pointed out that "Facebook is not just a blue icon application." The company is a portfolio of brands, including Messenger, WhatsApp, Instagram, Oculus, which is also The value of the company.
The company's value drive lies in the video business.
Facebook CEO Mark Zuckerberg pointed out in the 2016 Q4 earnings conference call that “I think video services will be the same as mobile services in the future, which is why we will continue to video The business is at the top of the application, enabling users to easily acquire and share videos in new ways."
Rich Greenfield, the US securities firm's BTIG analyst, raised an important question in this regard: Does this mean allowing users to upload and share more videos? Does this mean that Facebook will provide users with more videos? Then This will be even more interesting because Netflix CEO Reed Hastings has entered Facebook's board of directors.
Of course, each road is a completely different strategy that will take the company in a different direction.
At the same time, the company's advertising service business will continue to grow and expand, and strategic acquisitions such as Instagram and WhatsApp will also make Facebook's product line more diversified. As for the monetization of business, Facebook also has many unused killers, including its ability to launch business robots in Messenger and WhatsApp. Of course, virtual reality is also the development direction of Facebook.
Similarly, Zuckerberg also pointed out in the fourth quarter 2016 earnings conference call that “we will continue to increase investment in virtual reality content. I am excited about the development of virtual reality in 2017, which will include virtual reality. Games and more immersive educational experiences."
Microsoft:
Cloud services will continue to be the core of the company. In the most recent quarter, Microsoft’s commercial cloud business, especially cloud products such as Office365 and Azure, increased by 95% year-on-year. The strategy of Microsoft CEO Satya Nadella is gradually working. Since Nadella’s arrival in Microsoft’s chief executive in February 2014, the company’s share price has increased by 67%. And its acquisition of Linkedln is also the growth of Nadella's corporate services that are centered on cloud services. And Kevin Scott, senior vice president of LinkedIn's former infrastructure, to become Microsoft's chief technology officer, also showed that they will continue to strengthen cooperation.
Amazon:
There is not much change in Amazon's development strategy. Its CEO, Jeff Bezos, will continue to focus on the video business, warehouse distribution center Fulfilment, Fresh Fresh, Cloud Assistant Alexa, and the expansion of India's business.
In the short term, the company’s quarterly earnings will be affected. However, in the long run, it will have broad development prospects. Amazon has more than a third of digital users worldwide, and it's hard to find a company with greater ambitions.
Alphabet:
The Google parent company is betting on the future of artificial intelligence. Google looks at artificial intelligence to improve its search, advertising, and computing capabilities.
The application of artificial intelligence will have a profound effect on users' Google product experience. According to Gene Munster, co-founder and technical analyst of investment firm Loup Ventures, "With the passage of time, all existing search links will disappear, and within a few years Google will bring about changes, just like The same transition from desktop computing platforms to mobile devices."
Google CEO Sundar Pichai (Sundar Pichai) in the fourth quarter of 2016 color wealth report conference call pointed out that "the computing business will move from the first move to artificial intelligence first, driven by machine learning technology, all products More intelligent, users can naturally interact with it. 2016 will be the new beginning of the company's products. We have generally introduced machine learning in search, maps, information and Google Play, the Google Play Store.â€
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