A great company is born without any reason. Not that I chose this industry, it is fate that has chosen me! - Luo Yonghao, a famous comic actor
This is the beginning of the hammer, Luo Yonghao wrote this arrogant words on a propaganda poster.
In the "wind and roll" and questioning, Hammer Technology finally ushered in the release of the new M1/M1L mobile phone for hammer mobile phones. At the press conference, Luo Yonghao, the first player in the domestic mobile phone industry, reduced the time of “speaking cross talk†and focused on the new functions and breakthroughs of mobile phones.
Previously, due to the overall sales of the hammer T1, nuts, T2 products did not meet expectations, and the hammer company's open prospectus revealed its financial difficulties of 462 million yuan in 2015. For a time, the sound of the smashing hammer was everywhere.
The past year's experience, the replacement of CTO, ushered in the product line hardware R & D vice president Wu Dezhou is the biggest high-level changes in Hammer Technology, in addition, the hammer mobile phone was "removed by the media six times, was acquired five times", and even was sued by fans Got to court.
"Although the sales of hammer mobile phones have not increased, there are more and more people coming to the conference every year, and the media is willing to report more and more." Lao Luo laughed.
However, at the new product launch conference, you can't see the situation that the hammer mobile phone has many media descriptions of “wind and rain†and “small mountains and watersâ€.
This is a conference that is close to 20,000 people. The scene is almost full, and most of the users are still paying for the tickets. This is not a superstar world tour, it is just a new talk show by Luo Yonghao. From there, there is not only the strong appeal of Lao Luo, but also the user's expectation for the new product, and the two new products of the hammer M1\M1L are the products of great expectations.
Product hammer M1\M1L with great expectations
After reading a lot of people, I feel that Lao Luo and the hammer mobile phone have finally turned over. The blood-filled version of the Dragon 821 processor, the highest 6GB + 64GB storage, the 5.15-inch M1 price of 2499 yuan, the 5.7-inch M1L price of 2799.
Some people say that the hammer has changed. The appearance of the M1 series has no paranoia of the past two generations. Some people say that the hammer is gentle, and everything that the original user had hoped for was realized on the new machine. Today, let us return to the phone itself to see how the hammer M1\M1L is.
The deployment of Xunfei voice input, big bang function, etc. also really made everyone shine. Many users expressed their desire to start immediately after the press conference. According to the domestic professional idle mobile phone recycling platform, the treasure data shows that after the iPhone7 was released, the iPhone's recycling depreciation transaction soared to 300%, and the Samsung mobile phone second-hand transaction volume reached 500%. After the launch of the new ecological hammer M1 mobile phone, the trading volume of the second mobile phone of the platform ushered in a "small climax" of the increase, the average increase reached about 160%. In this data, it is also seen that the hammer mobile phone still has certain competition. Force!
Figure 1: Recycling chart mobile phone recycling volume change chart
From the configuration point of view:
The two new products are not like the consistent style of hammer products. First of all, the hammer has subdivided the hardware specifications according to user requirements. M1 has only one version available, M1L can choose a higher specification 6+64GB memory combination, and the mirror stainless steel material is only customized for the high version, which is our general Said the flagship version. In addition, whether it is M1 or M1L, the hammer is equipped with the latest flagship chip of Qualcomm Snapdragon 821, ensuring that users can get closer to the same user experience even if they purchase different products. This time, the hammer finally took the lead in the industry in terms of hardware parameters. Finally, dual-card dual standby was also applied to the hammer's flagship phone for the first time, and the camera began to be valued by the hammer. And it is worth mentioning that the hammer finally used fast charge on this generation of products, M series benefited from the Snapdragon 821 chip, supporting QC3.0 up to 24W charging power.
Appearance analysis:
Hammer Technology is a design-driven company. Starting with the SmarTIsan T1, the design of the three physical buttons, the side symmetrical buttons and the integrated light sensor module at the bottom of the screen has become the hallmark of the hammer phone. On the SmarTIsan T2, the innovative design uses a three-way design with no breakpoint metal middle frame, side button integrated SIM card slot and Home button integrated power button. In the context of the serious homogenization of domestic mobile phones, this seemingly inconspicuous design was directly magnified, and even once the hammer technology occupied the commanding heights of perfectionism.
Highlight function Big bang & One Step:
Big bang seems to be the name of a Korean group...
Ok, let's take a look at the Big Bang function of the hammer phone.
Big bang: The main thing is that you can embed intelligent word segmentation, copying, searching and other functions into the system level, so that you can enjoy the benefits of Big bang in any application. In specific use, a large area of ​​the finger (the size of the area can be set in the system) is pressed on the text, and the system converts a piece of text into a piece of word by an explosion animation, and can arbitrarily select the desired content for searching, copying, and sharing. .
One Step: In the old Luo eye, a small step of One Step's hammer technology is a big step for the smart machine. At the press conference, Lao Luo and Zhu Xiaomu spent a lot of time to demonstrate this function, which also shows the extent to which Lao Luo loves it. In use, the One Step's outgoing mode is very simple. After turning on the option in the setting, slide down to the 45° direction in the left/right upper corner of the screen to call up One Step. This feature adds two sidebars at the top and bottom to facilitate the recent addition of images, documents, or packages to quickly share with each other, saving the need to frequently switch between applications, in the words of Lao Luo, to break the application between boundary.
Of course, whether it is a hammer cell phone or Lao Luo himself, there are many highlights and slots, only one or two can be mentioned here.
to sum up
I have to say that using a hammer mobile phone can really feel the humanistic care of Lao Luo in some details of use. For example, SmarTIsan T2's Home button has a built-in breathing light, a free replacement service with the SmarTIsan T2, and a Smartisan M1/M1L with LED lights. Correct insight into user pain points and deep user experience optimization is the greatest value of Hammer Technology. But the real key elements of product design, software system, supply chain management, after-sales service, etc. can be the ultimate, perhaps Apple's iPhone can be considered one, but the hammer Smartisan M1/M1L is far from this point.
The nearly three-hour press conference has left many fans unfinished. The conference is very lively. The live broadcast of hammer fans in the country and even around the world is also high, but if the huge "flow" can not be realized, the hammer mobile phone with various pressures It is not enough.
So, in the final analysis, there may be only one question that the guest needs to answer: For such a new hammer mobile phone M1, would you buy it?
Lao Luo’s hammer mobile phone not only has to compete with more and more homogenous friends, but also has to work hard on its own channel construction. There is still a long way to go before it really turns over.
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