At present, the pattern of enterprises engaged in the LED industry seems to be more and more clear in the market. On the one hand, the leading enterprises in the industry are expanding under the favorable policy environment; on the other hand, the small enterprises with less and less technology are because of the industry. Overcapacity caused the capital chain to break and forced to squeeze out the market.
Without the core technology, more and more homogenized products will appear. The proliferation of homogenized products will inevitably lead to vicious competition in product prices. Finally, there will be a price war, and the profits of middle and lower reaches enterprises will become more and more. Less, this has become a problem that the LED industry has to face. At this time, innovation is particularly important. LED companies must pay attention to product innovation, differentiate product design, and maintain good cooperative relations with downstream enterprises.
On the other hand, with the improvement of LED luminous efficiency, LED prices continue to decline, LED has been accepted by more and more people, and the penetration rate of LED lighting is increasing year by year, and market demand will continue to grow.
Dongshan Precision LED Division has been established for 4 and a half years. The company is committed to the research and development of differentiated products, and is positioned in the development of the middle and high-end market to create the advantages of the entire industry chain. At present, the company's LED products involve mobile phone backlighting, TV. In the backlight field, P2.5, small pitch display module field, lighting field, Flash LED field.
High-density and small-pitch LED display is an important market in the industry. It is also one of the markets with high profit margins. The advertising media, indoor small-pitch and other market segments still maintain good growth, making the LED display industry maintain a certain growth. Dongshan Precision launched 1010RGB products at the end of 2012. In June 2013, the company's leading LED industry launched 0707RGB products. At present, it has achieved small batch production. It is expected to achieve 100KK/month batch production capacity in March 2015, and the company is already developing smaller. The pitch RGB products are expected to be developed in the first quarter of 2015.
In terms of mobile phone backlight products, with the trend of thin and light mobile phones, mobile phone backlight specifications are gradually moving below 0.4T. How to make LEDs lighter and lighter and brighter has become the challenge target in 2015. Dongshan Precision is committed to developing integrated products. The Lightbar backlight strip can achieve a strip thickness of 0.4T or less and is expected to be mass-produced in the first half of 2015.
Dongshan precision backlight industry has grown steadily. In 2014, it successfully launched 4014, 2835 and 3030 EMC high-power solutions to meet market demand. The main customers are TCL, Changhong, Skyworth, Haier and other famous TV companies. In 2015, Dongshan Precision TV backlight Anti-vulcanization and high color gamut will be fully implemented.
In the field of lighting, Dongshan Precision does not intervene in the price competition between low-end lighting products, focusing on product design innovation. In the first batch of products listed in the semiconductor lighting industry energy efficiency “leaders†announced on December 17th, Dongshan Lighting relies on street lamps. The product's future show is listed on the “Leader†list. The product adopts the patented COB product and optical technology independently designed and packaged by our company, and the whole lighting effect is above 108lm/W.
Since the end of 2013, the company has successfully developed 2016 Flash LED. According to different chip matching schemes, the brightness can be from 150l m-250lm, the pulse drive current is from 350mA-1500mA, and it is already in mass sales. Two different color temperatures are imported from Iphone. After the Flash LED, the number of Flash LEDs has also continued to grow. The company expects to achieve 10KK monthly volume production and sales in April 2015.
2015 is a crucial year. Enterprises must be market-oriented, with quality as the core, cost-based, and innovation-driven business philosophy, continuously improve the innovation enthusiasm of R & D personnel, and develop products with market advantages. Strengthen the management and control of the production process, to achieve refined production and improve product yield. (The author Wang Jianmin is the director of Dongshan Precision and the general manager of the business department)
For more details, please see the "High-tech LED" February issue
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