Archery, as an ancient sport, seems to be neglected by the mainstream public. However, when talking about this sport, there is always a mysterious feeling that people are fascinated with. “The generals are brave and male, and their arms are suspended in two corner bows. They are entangled in blue horses and enter the city of Jincheng.†Such a top-notch, we can hardly see again, there are few places for archery in the big cities, but this time we can Take advantage of the power of VR technology. The cloud has recently launched a new 360-degree VR trial version of "Bow and Arrow." In the virtual world, you can transform yourself into a bowman with a bow and arrow as a full moon. Arrow style.
Japan Hosts "Dream A Dream" VR Experience Conference, Any Doors Come True
Recalling anime films seen in childhood, Doraemon is definitely the most classic one. At that time, the little partner next to them was desperate for the arbitrary door that had a dream. It could take us to wherever we wanted to go and explore the world. Unfortunately, we can only watch anime films as daydreams, but this daydream is still possible in the VR world.
Recently, with the latest "Doraemon," the theatrical version of "Doraemon and Nobita's Great Southern Adventures" (The ドラãˆã‚‚ã‚“ã®ã³å¤ªã®ã®å—æžã‚«ãƒã‚³ãƒå¤§é™º), the official decided to hold a theme of Doraemon. VR experience meeting. Users can experience the feeling of using "any door" through VR devices. As long as the door is opened gently, the ice-snowy scenery of the South Pole will unfold in front of the eyes, and with the somatosensory machines, the experiencer will feel like being truly placed in that world. Vibration, wind or sound can all be clearly heard.
Speaking of this, everyone must be looking forward to when Doraemon's special VR plans will be launched. At present, the Japanese government will select about 500 people to participate in any VR experience session. If you are in Japan, hurry to try it out. Celestial friends please take the initiative to give up.
However, the domestic partners do not sad sad, there is no Doraemon, you guys have Big Bang God! South Korea's popular men's team Bigbang took the new album officially returned, but also their debut 10th anniversary of the culmination of the event. Although ten years are long, there is no change for Bigbang. One person equals five people and five people equal one person. This is Bigbang. In the special holographic concert of the Tribute to the Big Bang holographic concert of the League of Clouds, Bigbang and Kira interacted with each other and the male gods gathered together to shock and blew the whole journey. Come join in the carnival!
In the complex industrial chain of VR, some of them are doing technology, hardware, and content for the B-side, and some are doing C-side cross-border from the B-end, and finally facing the mass-consumer market is the offline experience store. We all know the cost of the VR experience, and most people will not be willing to go home with an expensive VR device. As an important hardware manufacturer in the VR industry, HTC Vivez clearly took this into consideration. Today, it is marching into VR offline casinos, including the establishment of VR cyber cafes in Shenzhen and Taipei. It is also planning offline experiences in Europe and the United States. Hall.
Is offline experience shop a good choice for VR landing?
Last year, Samhoud Media opened the world's first VR cinema in Amsterdam. Phantom VR Cinema also opened in Shenzhen, equipped with a 360-degree swivel chair and Gear VR, after which Europe successively opened several VR theaters. Shortly afterwards, the reporter visited the VR cinema in Berlin, Germany and found that the cinema was empty. After the opening of the Phantom VR cinema in China, there was little dynamic. In June last year, HEC’s internal Internet cafe platform Shunnet Technology created a flagship store for VR Internet cafes. The situation seems to be less optimistic. A cafe owner once revealed that there are less than 10 VR players who come to experience each day, and most of them are customers of the internet cafe itself, and very few return customers.
The bottom line of the VR offline experience shop lies in the lack of content. After all, most users go to experience the museum is running a novel, interesting experience, may feel fresh at first, but over time, users find that the lack of VR content New ideas, quality, naturally no longer patronize. However, after all, VR is still in its infancy, and even VR offline experience is still being explored. It is not a long-term plan for offline experience stores to attract consumers with limited content. Most players still report the VR content and equipment with a “try it†attitude. Virtually no one will regard the VR experience as a daily behavior and users stick. Nature is slightly dismal.
Therefore, offline stores must also think of ways to form their own fan base. One example is the move to remove the cloud. The core strategy of the alliance cloud is to develop strong holographic IP resource integration. To a certain extent, IP represents corporate culture and brand image. The attractiveness of a good IP concept for fans is incalculable. With the Pan-entertainment as the entry point, the company is relying on the world's leading 6D holographic optical field display technology and cloud platform. Currently, it has 6D holographic home entertainment system, 6D holographic light field theater, 6D holographic theater, 6D holographic commercial release. The system and 6D holographic advertising display system plan to independently develop these six major areas and expand market share.
Although IP incubation and development have been very mature in all walks of life, there is no commercial solution for the phenomenon-level IP in the VR circle. It is understood that more than 58% of the customers under the alliance cloud-moving holographic light field cinema are parent-child family customers, which is also related to the alliance cloud market segment. Since its inception, the Union Cloud Holographic Theatre has launched a number of holographic AR works, such as the holographic work “Thunderstorm,†and the picture is realistic and shocking, moving the virtual world into the real stage. In addition, the "Commentary" and "Wake up" launched by the Hongyun Holographic 6D Light Field Concert combine the traditional culture with modern technology to give the audience a sense of shock. The hollying concert of Tribute Bigbang made by the League of Clouds is an invitation to countless fans.
Taking the basic products as the starting point, deepening the vertical field, and expanding the power of IP to other fields, so that the value of an IP can be maximized, and the revenue and reputation will grow together. Such a brand will have a broader space in the future.
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