According to recent news, Android founder Andy Rubin plans to enter the mobile phone market again, and compete with Apple and Google. He plans to use artificial intelligence to create a technology ecosystem, from mobile phones to smart home products to application stores.
According to people familiar with the matter, Rubin has formed a team of about 40 people, mostly from Apple and Google. Rubin is preparing to open a new company called EssenTIal, and he will be the CEO himself. A search on LinkedIn reveals that EssenTIal's president and chief operating officer is Niccolo De Masi, a former CEO of American gaming company Glu Mobuile. In addition, Rubin hired Andy Fouch from the AR company Magic Leap, which was funded by Google.
According to Bloomberg, EssenTIal will launch a device that focuses on the mobile phone and smart home market. At the CES2017 show, Rubin met with mobile operator Sprint executives to discuss the feasibility of the phone.
In fact, in November 2015, Rubin registered in California as "EssenTIal Products Inc." and in late 2016 submitted the name "Essential" to the US Patent and Trademark Office. The company's products and services are smartphones, tablets and mobiles. Operating system software. Essential will build a high-end market and scale with plug-in components.
Informed sources told Bloomberg that Rubin plans to release a new phone in mid-2017, priced close to the iPhone7's $649 (about 4,500 yuan), but the plan will continue to adjust. However, the phone is still in the prototype development stage, and it is said to be equipped with a larger screen than the 5.5-inch screen of the iPhone7Plus, but because there is no border, the overall size is smaller.
Rubin believes that artificial intelligence will be the new wave of industry development. At the Bloomberg Technology Conference in June, he said that every 10 to 12 years, a new computing platform will be created. He believes that artificial intelligence will develop further in the future and is strong enough to support all connected devices. Rubin's startup incubator Playground Global is investing $300 million to create a new future for artificial intelligence, in addition to investing in another company that is investing in quantum computing.
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