In recent years, along with the rapid development of Internet information technology, China's smart TV market has been fully activated, and the market share of traditional Blu-ray high-definition TVs has become smaller and smaller, gradually being replaced by more functional smart TVs. Recently, IHS, a professional marketing agency, announced a set of research data. The data shows that China has become the leader in the smart TV market, with the highest share of smart TV sales worldwide.
According to the report, as of the fourth quarter of 2015, shipments of smart TVs have reached 48.5% of global TV shipments, which means that smart TVs have occupied half of the world. In the same period, the proportion of smart TV sales in the Chinese TV market has reached 75%, making a decisive contribution to the global share of smart TV sales. In developed countries like the United States, the share of smart TVs is far less than that of China.
The rapid development of smart TV in China has three main reasons.
First, the rapid development of the domestic Internet information network, especially the gradual narrowing of the gap between urban and rural areas, has further activated potential markets such as third-tier cities, counties and townships. Affected by factors such as geographical space and commodity prices, e-commerce online shopping has become a new consumption habit for Chinese people. More and more Chinese people are accustomed to buying more affordable and cost-effective products and services online. This laid a good foundation for the rapid adoption of smart TVs that dominate Internet applications. In many developed countries, there are relatively few consumer behaviors such as online shopping, and the relative lack of intelligent application development of television. The insufficiency of consumer groups naturally affects the popularity of smart TV.
Secondly, it is closely related to the progress of urbanization, the new generation of young people who have established a family, and the upgrading of traditional consumer televisions. In the Chinese concept, TV has always been in an important position in the renovation of real estate. If you analyze it, you will find that the period of rapid development of smart TV in recent years is precisely the period of rapid development of China's real estate market.
Finally, in recent years, the digital home appliance industry in China has developed rapidly. Compared with traditional TVs, the price of smart TV products has been almost the same, which has even accelerated the rapid adoption of smart TVs. For example, in terms of the Internet's cutting-edge brand, Kekai, with strong manufacturing R&D capabilities and a supply chain system, Cool Open’s product price/performance advantages are very clear. The entry-level small-screen smart TV is only about $1,000, and the mainstream 4K TV can be purchased at a price of RMB 2,000. Even the newly launched Cool A Series 2 new high-end integrated TVs sell for less than 4,000 yuan. On the day of July 28th, there are many privileged rights and benefits. It is a good opportunity to purchase smart TVs.
Today's Chinese TV market has become the most active, most competitive and most innovative manufacturing market. In stark contrast to this, the Japanese and Korean television brands have fallen rapidly. For example, Sharp was acquired by Foxconn, and Matsushita, Samsung, and others have all compressed and adjusted TV-related production capacity.
It can be said that the future of television is in smart TVs, smart TVs in China, and the future world smart TV industry will be led by China’s “Intelligent Creationâ€.
The rapid development of smart TV in China has three main reasons.
It can be said that the future of television is in smart TVs, smart TVs in China, and the future world smart TV industry will be led by China’s “Intelligent Creationâ€.
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