Color TV market is stuck in technical melee

This year's color TV giants' new appearances in the Chinese market are no longer the same as each other, but each adopts a different technology genre and gets rid of homogenization. Sony just predicted that 4K TV will be fully popular this year. Sharp has announced that it will launch a new generation of four-color technology to challenge 4K; LG and Samsung will vigorously promote OLED TVs and Hisense will exceed ULED TV. According to industry sources, the color TV market has fallen into a state of technical turmoil, and the industry structure will also be shuffled.

Sharp Four-color Technology Challenge Sony 4K

"Since this year's CES show in the United States, Sony has been advocating a clearer picture of 4K television technology." Takai Ichiro, senior vice president of the Sony Group reiterated this point of view at Sony's Spring TV new product launch.

He disclosed that Sony's 4K TV models launched worldwide this year will increase fourfold over the previous fiscal year, and will increase six times in China, many of which will be launched specifically for the Chinese market, including TV QQ, Baidu Cloud and other Chinese characteristics. Functions will be implanted. In order to promote 4K, Sony also increased its 4K technology promotion efforts for Chinese TV stations to increase the 4K program source.

Sharp, another Japanese color TV giant, has introduced a new generation of four-color technology LCD TVs, hoping to challenge 4K technology. According to Yan Jianjian of Sharp China's audio and video division, a new generation of four-color technology can achieve the same definition as 4K by increasing the horizontal and vertical resolution of the panel. Advantage.

LG, Samsung Baotuan push OLED TV

Unlike Japanese companies' "inside fights," two large Korean companies, LG and Samsung, have "huged" to promote their own OLED TVs. Curved TVs that have attracted attention have adopted this technology. This year, LG launched the world's largest 77-inch curved OLED TV and a variety of 55-inch OLED TVs; Samsung also pushed 50, 55, 65, and 78 four-size OLED TVs this year.

Hisense OLED TV show price advantage

When Korean giants promoted OLED TVs in a high-profile manner, domestic color TV company Hisense introduced ULED TVs, claiming that its technical principles are more advanced than OLEDs, with high brightness, mature technology, and long service life. The key lies in its The price is only a quarter of OLED.

Technology is the most important thing to pay attention to the "cloud" image effect

For the current technology wars in the color TV market, many people in the color TV industry pointed out that "the technology is in the end 'clouds', and consumers' perception of image effects is the most concern."

In fact, regardless of 4K or new four-color technology, regardless of OLED or ULED, it may be difficult for ordinary consumers to really grasp the actual technical differences, at most only from the appearance and image effects are somewhat different. He believes that the development of the color TV industry to the present stage, there is no other kind of technology is absolutely good or absolutely bad, different technologies of television may have advantages and disadvantages in different indicators, the coexistence of a variety of technologies itself is the healthy development of color TV industry Sign. However, for consumers, when shopping in the store to buy TV may wish to pay more attention to their own personal experience of different television screens, without having to understand every television principle in order to achieve the most advanced technology, as long as the needs of the TV to choose the most suitable for their own is the most Ok.