Li Wei still remembers the scene when he entered the LED industry in 2009. At that time, he registered a company in Shenzhen to sell fluorescent raw materials for LED products. Because of the good market and high profits, he bought cars and houses in a year or two. But in the past two years, the business was obviously not as good as before, and his mind shifted from LED to equity investment.
According to statistics from the reporters, as a listed company in the LED industry, the situation is not optimistic. According to the data released by listed companies in the first quarter of 2016, the net profit of most companies showed a downward trend.
Behind the sluggish industry, a number of LED listed companies began to “move their loveâ€, instead of focusing on the LED industry, but across the Internet into the Internet of Things, media, education and sports.
Emerging industries have become "traditional industries"?
"About 2010, such a lamp can be sold for one or two hundred yuan, and now it can be bought for more than ten yuan." Li Wei pointed to an LED tube on the wall, because the price war was very intense. In the past few years, the gross profit of the company has declined rapidly. He misses the scene of the years from 2009 to 2011: the industry has broad prospects, fewer competitors, and “lying†are counting money.
“After the global financial crisis in 2008, under the policy support and financial subsidies of local governments for energy conservation and emission reduction, the LED industry showed explosive growth, capital and sources entered rapidly, and with the strong push of government projects, LED companies gained early high. Profit.†OFweek industry analyst Deng Kaimin told the Daily Economic News reporter.
The reporter learned in an interview in 2011 that at that time, because of the hot industry, there were not many people who made tires, sold fruits, and turned into LEDs when civil servants switched. Deng Kaimin believes that in terms of the global LED industry chain, China has won the opportunity to overtake the corner, but it also led to problems such as overcapacity of production capacity and mismatch in application requirements.
The reporter found that although the penetration rate of LED products has been expanding, the advantages of replacing traditional light sources are also very obvious, but the threshold of this industry is not high, especially in the downstream application field, rent a factory, buy a few electric irons, find Three or five workers can also set up a workshop factory. A large number of companies entered the LED field, and as a result, everyone was desperate to kill the price and they could not make any money.
Foshan Nanhai District Electric Light Source Lighting Industry Association report shows that in 2014, the number of LED enterprises in Foshan reached 1,248, but many companies are hard to hang with the words "emerging" and "high-tech".
In the first quarter of this year, Huacan Optoelectronics suffered losses, and many companies such as Zha Zhao Optoelectronics, Mulinsen, Ai Bison and Shell Wright declined. The decline in the profits of Ganzhao Optoelectronics is as high as 88%.
In the eyes of some industry professionals, LED has become a "traditional industry". The glory of emerging industries is slowly fading. There are fewer and fewer plans for LED industry in various places, and subsidies to the industry are becoming less and less.
Listed companies began to "make love"
When the LED business is no longer a fragrant, the minds of the company have become subtle.
On May 26, Wanrun Technology announced that it had received the written “Resignation Report†submitted by Mr. Liu Ping, Mr. Hu Liang and the Secretary of the Board of Directors, Mr. Hao Jun, the directors of the third board of directors. The company said that in view of the current transition to the Internet advertising media industry, in order to actively promote the company's strategic transformation, the above three people resigned from their respective positions.
Qinshang Optoelectronics is transforming into education. According to the "Nanfang Daily" report, at the general meeting of shareholders on May 16 this year, Chen Yonghong, chairman of Qinshang Optoelectronics, said that the "red sea" pattern of the semiconductor lighting industry has been formed. In order to safeguard the interests of Guangdong shareholders and build the company's sustainable profitability, the company is Actively promote industrial transformation and industry integration and upgrading, and plan to purchase 100% equity of Guangzhou Longwen Education Technology Co., Ltd. through the issuance of shares and payment of cash.
There are many other companies that are undergoing transformation or cross-border.
Lianjian Optoelectronics has successively acquired 6 Internet media and outdoor advertising companies; Shiyi reached 3 advertising companies last year and changed its name to “Mada Digitalâ€.
In 2015, Hongli Optoelectronics invested 45 million yuan to participate in Dina Technology. In 2016, it plans to invest 30 million yuan to participate in the Zhuhai Airlines school bus and cut into the car networking industry. At the end of last year, Hongli Optoelectronics and Jiu Pai Capital, Tiansheng Yunding and Dongfang Yunding jointly established a car networking fund with a scale of 800 million yuan. It is planned to use professional investors to speed up the layout of the car network and build a “double main business ecology†of LED+ car networking. .
After the pace of transformation accelerated, the words “photoelectric†and “lighting†began to be abandoned. In order to meet the needs of the transformation, Lehman Optoelectronics simply changed its name to Lehman: Changfang Lighting removed the two words of lighting and became the Changfang Group.
“The profits of the LED industry are declining, while the listed assets are growing. The asset restructuring brought by mergers and acquisitions is particularly obvious.†Guo Xiu, secretary general of the LED Professional Committee of Guangdong Province, said that like most industries, LEDs have passed several years of high speed. Development, slowly returning to the normal track from the initial high-profit industry, this is the necessary stage for the industry to mature and transparent.
Those LED companies go to education and cultural media because the LED display is saturated. When listed companies do not have new profit growth points, they will use other methods to acquire other businesses. For example, Lehman will go to the direction of sports and join the direction of advertising media.
"At this stage, the competition situation of LED enterprises is inevitably caught in the price war. Most large enterprises only have the road to merger and expansion and value extension," said Deng Kaimin.
Where are the industry opportunities?
For large-scale enterprises such as listed companies, they are not competing with each other, but testing the overall strength. For example, the strength of mergers and acquisitions companies depends on the power of capital; listed companies can also reduce costs through channels and scale.
"Homogeneous competition, the larger is Evergrande; the quality difference is narrowed, the professional brand will rise. The LED industry will enter the "mature stage" from 2015 to 2018, during which the number of enterprises will decrease, the company will have negative profits and low gross profit margin. Competition will be a comprehensive strength of PK, which is a specialized and differentiated competition.
"The LED industry continues to increase revenue without increasing profits." Deng Kaimin believes that from the perspective of product demand, the core is still dominated by commercial lighting and home lighting, and the product form is a universal alternative (traditional interface, the power of habit). Emerging products and emerging value brands (intelligent, systematic, and specialized) have not yet become mainstream.
“The expansion of the big leap will not happen again.†Guo Xiu said that the mentality of LED practitioners has changed from “local style†to “pragmaticâ€. Now, the business owners who invest in LEDs are obviously more cautious and more pragmatic than before.
What role will the government play in the LED industry in the future? Guo Xiu believes that local governments are no longer simply investing in factories, but let market rules fully play a guiding role, starting with improving product quality, core technology and patented technologies. Invest in policies, research and development, regulations, and standards to avoid simple and redundant construction for short-term profit-driven. Now local governments have begun to shrink the construction of LED factories, turning to support for technology, research and development.
Another area of ​​imagination in the LED industry comes from the application direction. Wu Yulin, president of Foshan Lighting Association, said that LED has slowly transformed from a single lighting function to plant lighting, health lighting, communication lighting, etc. It has already jumped out of the traditional lighting function.
Huawei, ZTE, Xiaomi and other technology giants have announced their entry into the field of intelligent lighting; although OSRAM has divested its lower-profit general-purpose lighting business, it has targeted LED lighting control solutions five years ago and acquired a lighting control software system with cutting-edge commercial buildings. Encelium Technology Inc.
"In the development model, LED companies are no longer limited to factory-style self-sales, but new types of marketing models such as cross-border cooperation, group sharing, and resource integration are emerging." Deng Kaimin said that the future LED industry will not In addition, it is a single-player fight to "price wars," but it is a road to a compound development of strong alliances.
Nowadays, the function and appearance of mobile phones are similar, but the charging interface is not unified. The Android camp has Micro USB and Type-C ports, while the iPhone camp has Lightning. Different charging ports use different charging cables, which is very unfriendly for users who often need to use multiple phones. To solve this awkward situation, the three-in-one data cable was born. What is the three-in-one data cable? Three-in-one data cable means that one data cable includes Micro Usb Cable, USB Cable For Iphone and Usb Cable Type C. So one data cable can be used by all mobile phones.
Three-in-one data line is also known as multifunctional data cable. In the original data cable, the combination scheme is added, and the combination PCB is configured, which can support a variety of equipment and avoid the trouble of frequently looking for data line. It combines Lightning, a 30-pin port, and a Micro USB port, and is compatible with multiple devices. It can connect to any smartphone or tablet, including iPhone, iPad, Samsung, etc.
From the technical point of view, the three-in-one data cable does have a strong advantage. With continuous development and improvement, three in one data cable products in the original data cable appearance with woven cloth, will also add a light color on the three in one data cable, so that the data cable function is stronger and more exquisite, more and more people accept and buy. In the era of big data,the 3 In 1 Usb Cable can be said to have deeply affected our work and life. We believe that with the technical development of 3-in-1 mobile phone data cable, it will bring us more convenient transmission experience.
3 In 1 Usb Cable,3 In 1 Data Cable,3 In 1 Usb C Cable,3 In 1 Universal Cable
Henan Yijiao Trading Co., Ltd , https://www.yjusbhubs.com