On April 14th, NBA superstar Kobe scored 60 points to complete the final game of his career. Together with us, we witnessed not only hundreds of millions of fans and TV media in this historical moment, but also NextVR, they played against that game. With a full VR live broadcast, users can have the most realistic presence, because you can hear the tsunami-like cheers and shouts instead of a few commentators.
The era of Kobe is over, but the era of VR live broadcast has just begun.
At present, NextVR is already the world's hottest VR live broadcast platform, and the only company that realizes HD quality VR live broadcast. Different from the flood of 360-degree panoramic video, NextVR realizes real-time VR live broadcast with deep information (commonly known as stereo video). From shooting to live VR content, NextVR offers a deep immersive experience, from rock concerts to sporting events to fashion shows, and all the high-quality video broadcasts that allow viewers to enjoy real-life experiences.
Behind this, NextVR, established in 2009, is supported by 26 patented technologies such as shooting, compression, transmission and VR content display.
In November last year, after VR live broadcast NBA for half a month, NextVR received $30.5 million in Series A financing. This round of investors include: Time Warner, Comcast Telecom, Mandela Entertainment Group Chairman and CEO Peter Guber, sports and entertainment venture capital firm RSE Ventures, sports broadcast and entertainment giant Madison Square GardenCompany, TV Live entertainment producer and operator dick clark producTIons.
From the perspective of financing rhythm, NextVR is expected to become the first "unicorn" company in the VR live broadcast field. Recently, NextVR co-founder DJRoller made its debut in China and accepted an exclusive interview with Netease Technology.
Why does NextVR favor the Chinese market?
At present, China's capital and players' pursuit of VR is unprecedented. The VR equipment conference will not be connected. The international giant's marketing propaganda is gradually tilting toward China. We can see that China's VR industry can already smell the Red Sea in terms of hardware. Taste, but as far as the user community is concerned, it is far from an order of magnitude and everything is just beginning.
As DJ Roller said, the entire VR live broadcast environment is brand new. China has a large user base. Everyone used to feel the visual impact from IMAX, but the visual experience brought by VR live broadcast is 10 times. IMAX is a brand new visual experience.
DJRoller told Netease Technology that the transition from 3D TV and 3D live broadcast software to VR live broadcast is subtle and is experienced all over the world. There are a large number of mobile phone users in China, and the popularity of smart phones has reached an astonishing scale. It reduces the cost of education, and it is much easier to accept VR live broadcasts than the US or other regions. “This is a very exciting thing.†DJ Roller commented on the market prospects of China's VR live broadcast.
In terms of live broadcast, according to the “In-depth Report of the Live Broadcasting Industry†released by Huachuang Securities in April, the market size of the live broadcast industry in 2015 was about 15 billion yuan. By 2020, the total scale will rise to 106 billion yuan, of which only the mobile show The live broadcast is expected to hit a market scale of 40 billion yuan.
It is only in the initial stage of the live broadcast market that has reached such a scale. If the VR live broadcast is strong, it will definitely form a new force.
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