Alto Electronics said that the main reason for the year-on-year decline in performance was the downward pressure on the macro economy. LED shows that the market demand for large projects and high-end LED display products is insufficient. The LED application industry has undergone major changes, competition has intensified, and industry consolidation has increased. The rapid slowdown, while several major projects are in operation, is expected to achieve revenue in the second half.
In the first half of 2015, Alto Electronics increased its market input and its sales expenses increased by 42.90% year-on-year. After the company's manufacturing base in Huizhou was put into production, operating costs increased. During the reporting period, the company developed and promoted 8K 24bit high-density LED display systems and other new products, further expanded high-end LED display products, consolidated and enhanced the company's technological advantages, enriched the company's product line, and enhanced the company's products in the high-end LED display market. .
In addition, in the LED application business, in the sports industry, high-density products and other aspects of increased investment, the company's small-pitch LED display system solutions are mainly used in monitoring rooms and control centers, TV studios, high-end conference rooms and other indoor applications .
During the reporting period, the company continued to conduct in-depth research and investigation on system integration, energy-saving services, LED applications, cultural and creative concepts and other industries related to the company's main business, actively looking for investment projects with high-quality potential and speeding up the company's extension development. The company intends to acquire Shenzhen Qianbaihui Lighting Engineering Co., Ltd. by issuing shares and paying cash. At the same time, it will raise funds for the issuance of shares to nine specific targets. One of the specific shares of the subscription shares is derived from the company's employee stock ownership plan. The M&A is currently at the feedback stage of the CSRC.
For the second half of 2015 development plan, Alto Electronics said that the company will implement a strategic transformation, in which the LED application business is transformed into a solution provider, and the development of operational services, financial electronic business to system integrators and content providers, strategic control Under the group structure, we strive to expand the global market and create better benefits. 
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