4G LTE will benefit the entire industry. On November 4th, the 2013 Gome & Qualcomm Communication Trends Summit was held. The two parties said that they will join the three major operators, global well-known mobile phone manufacturers, content providers and other industrial chains upstream and downstream to carry out in-depth discussions and discussions on the development trend of smart products in the 4G era, the transformation of mobile communication services and the joint customization of smart mobile terminal devices. Cooperation to greet the arrival of the 4G era.
Common standards accelerate LTE global development
When will 4G licenses be issued? It seems that this is no longer the focus of every link in the industry chain. Everyone's concern is: who is ready from the standard setting level, network level, terminal level, etc.? Who will take the lead in 4G competition?
As we all know, LTE is a global standard based on the technical specifications issued by 3GPP. Single carrier FDMA is used for uplink and OFDMA is used for downlink. Both paired and unpaired spectrum deployments are applicable. The LTE standard supports two duplex modes. FDD is used for paired spectrum and TDD is used for unpaired spectrum. The similarity shared between the two modes exceeds 90%. It is worth noting that China Mobile has deployed a hybrid FDD / TDD network in Hong Kong, and has proposed on multiple occasions in the near future that 4G LTE, which integrates TDD and FDD, will bring unprecedented development opportunities to the entire industry chain. . Wen Ku, director of the Science and Technology Department of the Ministry of Industry and Information Technology, also said recently that the communications industry has entered the LTE era. FDD and TDD are two different technologies that are like two members of a family. Data shows that there are already 11 LTE commercial networks in the world that use TDD and FDD networking.
Eric Reifschneider, global senior vice president of Qualcomm, said during the summit that in the field of standards, major companies and operators in the 3GPP organization have contributed to the development of LTE standards. Eric Reifschneider said that before LTE Rel.8, Qualcomm has been researching and developing on OFDMA technology for 8 years. And Wang Xiang, Qualcomm's global senior vice president and president of Greater China, also said, "Qualcomm is very early involved in the formulation of standards for 4G and next-generation wireless technology. Qualcomm's LTE chipset has supported both FDD and TDD, and Qualcomm ’s third-generation LTE chipset has also been commercialized on a large scale and can be said to be far ahead in the industry. "
Wang Xiang also said at the summit that Qualcomm has established good cooperative relations with many operators and accumulated rich experience. Most of the more than 1,000 LTE terminals that have been released worldwide use Qualcomm's LTE chipset. Gome also said that Gome has built 50 4G experience rooms with operators, and it is expected to increase to more than 300 in 2014.
4G is coming
Conference data show that there are currently 222 commercial LTE networks in the world. And three Chinese operators are already actively carrying out network construction. China Mobile Chairman Xi Guohua once said that by the end of this year, China's LTE TDD coverage will exceed 100 cities. Gong Bin, general manager of Bosi Consulting International Co., Ltd., who participated in the meeting, believes that from the perspective of user development and revenue, the speed of 4G development is much higher than the record of the initial deployment of 3G networks. The domestic 4G market will show explosive growth in the next three years. Rather than the initial incremental growth of 3G.
In terms of terminals, the latest news shows that Beijing Mobile has begun to sell 4G LTE mobile phones in the city. The first batch of Samsung Galaxy Note II N7108D and Sony Xperia SP M35t are equipped with Snapdragon processors, supporting LTE TDD / LTE FDD / TD-SCDMA Five modes of WCDMA / GSM.
Regarding the future development of LTE smartphones, Qualcomm and Gome's views at the summit are worthy of attention. Both parties said that the price will not be a factor restricting the development of LTE phones. Wang Xiang, Qualcomm's global senior vice president and president of Greater China, said that China will have 1.2 billion 3G / LTE users by 2020. "Whether consumers can buy their favorite LTE smartphones at a very reasonable price is critical. Qualcomm Snapdragon processors currently provide partners with various levels of LTE platform options, from the highest end to the entry level. "Wang Xiang also said that Qualcomm ’s reference design (QRD) is the industry ’s first commercial reference design that supports multimode LTE. It can help OEM to launch an LTE mobile phone with differentiated competitive advantage in a very short time. And Li Juntao, senior vice president of Gome, also said that through close cooperation with operators, Gome can provide more preferential subsidy policies for 4G terminals to benefit consumers in the form of low prices.
In addition, both Gome and Qualcomm put "user experience" on the top. Eric Reifschneider, Qualcomm ’s global senior vice president, said that Qualcomm has made significant contributions in various fields such as graphics processing, radio frequency, audio processing, photography, display, security, wireless charging, etc .; Said, "Compared with the previous PC era, the user experience in the mobile era is very complicated, and in the final analysis, these experiences must be realized by leading processors." Gome said that in 2012 Gome has already begun to test the cooperation with Qualcomm, The two parties jointly signed a cooperation agreement with China Telecom and mobile phone brand manufacturers to jointly customize smart phones based on the Snapdragon processor, which has been fully recognized by the market. In the future, Gome will provide real-machine experience, application demonstrations, etc. by setting up experience areas in the store, as well as the self-built specifications of the brand, to provide consumers with professional solutions and real-machine experience.
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