On July 2, Changfang Lighting (300301) and Guangdong Advertising Co., Ltd. signed the “Chengfang Lighting Brand Integrated Marketing Communication Service Contractâ€. The contract is valid for 12 months and the total contract service fee is 3.576 million yuan. In terms of intellectual property rights, the ownership and copyright of the work after the completion of the contract or the confirmed design manuscript are paid by Changfang Lighting.
According to the announcement, Guangdong Advertising Co., Ltd. mainly provides strategic new product development services for Changfang Lighting, including strategic new product exclusive image management, strategic new product communication strategy and implementation, Changfang lighting strategy new product marketing and implementation, and long-party lighting strategy. Collection and response of new market information.
Rectangular Lighting said that the implementation of the contract will help promote the development of the Changfang brand in the direction of regularization, standardization and specialization. At the same time, the implementation of the brand strategy will increase the company's visibility, expand the company's product market share, and increase the company's operating income.
Changfang Lighting recently released a forecast, the company expects a profit of 32 million yuan to 40 million yuan from January to June this year, an increase of 1.80% - 27.25% over the same period of the previous year.
According to Changfang Lighting, the LED industry recovered in the first half of the year, and the demand for products continued to be strong. The production and sales volume of various products of the company increased rapidly, and the sales revenue maintained rapid growth. In addition, the company's channel construction has shown results, and the sales revenue of applied products has increased significantly year-on-year.
According to the announcement, Guangdong Advertising Co., Ltd. mainly provides strategic new product development services for Changfang Lighting, including strategic new product exclusive image management, strategic new product communication strategy and implementation, Changfang lighting strategy new product marketing and implementation, and long-party lighting strategy. Collection and response of new market information.
Rectangular Lighting said that the implementation of the contract will help promote the development of the Changfang brand in the direction of regularization, standardization and specialization. At the same time, the implementation of the brand strategy will increase the company's visibility, expand the company's product market share, and increase the company's operating income.
Changfang Lighting recently released a forecast, the company expects a profit of 32 million yuan to 40 million yuan from January to June this year, an increase of 1.80% - 27.25% over the same period of the previous year.
According to Changfang Lighting, the LED industry recovered in the first half of the year, and the demand for products continued to be strong. The production and sales volume of various products of the company increased rapidly, and the sales revenue maintained rapid growth. In addition, the company's channel construction has shown results, and the sales revenue of applied products has increased significantly year-on-year.

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