"The introduction of the national standard for flat-panel TVs will promote the market share of LED-backlit LCD TVs, which is expected to rapidly expand from the current 10% to more than 30%." Yesterday, Shenzhen Skyworth Executive Deputy General Manager and Marketing Director accepted the expressway network. Said in an interview.
Recently, in the second quarter of 2010 jointly organized by the Operational Monitoring and Coordination Bureau of the Ministry of Industry and Information Technology, the Electronic Information Division of the Ministry of Industry and Information Technology, the China Electronics Video Industry Association (CVIA) and Aowei Consulting (AVC). Wu Weihua, director of the National Performance Test Center of the National Radio and TV Product Quality Supervision and Inspection Center, confirmed to the media that the "flat-panel TV energy efficiency limit value and energy efficiency rating" will begin in December this year. Implementation. According to this standard, the energy efficiency of flat-panel TVs is divided into three levels, and TVs that do not reach the third-level energy efficiency will be forced to delist.
Currently in the field of LCD TVs, there are LCD and LED backlight products. Compared with LCD TVs that use ordinary CCFL backlights, LED backlight LCD TVs are more colorful and have a wider color gamut, which also makes color TVs thinner and saves power. Recognized by the industry as the future development trend of LCD TVs. However, since the LED TV was released in the first half of last year, it was doubled or doubled in price from ordinary LCD TVs because it did not achieve large-scale production. According to the monitoring data of Aowei Consulting (AVC), by the end of 2009, sales were less than 5% of the total sales of LCD TVs. Around the end of last year, with the domestic brands such as Skyworth, TCL, Konka and other domestic brands to improve the product line layout and production scale, LED TV reduced costs. In the first half of this year, its price was 1.5-1.8 times that of ordinary LCD TVs, and its market share has reached 10.6%.
The introduction of the national standard for flat-panel TVs will enable LEDs with energy-saving and environmental protection to usher in a larger market space. As the product achieves large-scale sales, the price of LED TV will continue to drop. Wang Hai said that the sales target of Skyworth LED TV this year will account for 30% of the company's LCD TV sales.
It is understood that Skyworth took the lead in laying out the LED LCD industry chain as early as last year. First of all, it has established an interactive relationship with upstream LCD screen manufacturers LGD and Chi Mei to ensure a smooth supply chain. Secondly, the liquid crystal business unit was established to invest heavily in liquid crystal modules, backlights, polarizers, ICs and other chains. Finally, it became a liquid crystal. The main supplier of the module. As a Skyworth Group that is involved in the early manufacture of LED TVs, Skyworth and Japanese and Korean companies are on the same starting line in terms of backlight LED modules. Our thinnest LED-backlit LCD TV was listed on National Day last year, completely breaking the pattern of foreign brands unifying the world.
Wang Hai also pointed out that in the future, the competition among color TV enterprises will no longer stay at the competition of new products and other competition points, but will rise to the competition of the industrial chain. Rather, competition is not a chain. One is the chain of production, sales and research of the enterprise, and the other chain of the entire industry is vertical, and it is a lot of links, including screens, including chips, and even some content, and now also includes cooperation with licensees.
It is understood that Skyworth has reached a cooperation agreement with China Digital, and the agreement between the other two CNTV and BesTV is also signed. In July of this year, Skyworth has launched 500,000 cool-open LED LCD TVs to the market. By the end of this year, this number is expected to soar to 7.5 million units.
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