Rongsheng: "Black Horse" in Energy-saving Refrigerator

In mid-October 2012, Rongsheng Refrigerator won the title of “The Only Recommended Refrigerator Product” granted by the International Energy Conservation and Environmental Protection Association for its technological innovation in the field of energy conservation and preservation. According to relevant data, during the Mid-Autumn Festival and National Day holiday in 2012, energy-saving and environmental-friendly refrigerator washing machines were welcomed by Changsha consumers, and energy-saving refrigerators became the “dark horse” for the industry’s contrarian growth.

First, the energy-saving refrigerator into the market "dark horse"

According to the latest market monitoring data, during the National Day this year, Rongsheng Refrigerator Co., Ltd. has grown against the premise of a 14% decline in the overall size of the refrigerator industry. The sales volume of all products has increased by 55% year-on-year, ranking the top two in the refrigerator industry. Only the sales of energy-saving refrigerators have increased year-on-year. 163% jumped to become the “dark horse” with the largest increase in holiday refrigerator sales.

Lin Zhaohui, executive deputy chairman of the Changsha Home Appliances Association, said that at present, energy-saving refrigerators have a market share of over 70%. In the coming year, the energy-saving refrigerators sold in the domestic market will reach 16.58 million units, and the energy-saving refrigerators still have a lot of room for improvement.

According to Lin Zhaohui, current refrigerator brands like Rongsheng, Haier, Meiling and Xinfei have independently developed energy-saving refrigerator products that are favored by consumers. This year, the main product of Rongsheng Refrigerator, the Eifel II generation refrigerator, excels in energy saving and preservation. For example, the refrigerator has a built-in nano water mist freshener, which can decompose the water molecules in the refrigerator into nano-scale water mist particles and fully infiltrate the fruits and vegetables. Surface, keep fruits and vegetables fresh and moist.

Second, the "dark horse" refrigerator was recommended by international agencies. Recently, the International Energy Conservation and Environmental Protection Association has granted Rongsheng Refrigerator as the "only recommended product for energy-saving refrigerators." International Secretary-General Li Junyang of the International Energy Conservation and Environmental Protection Association stated that this year, Rongsheng Refrigerator has exerted a full force, with a rapid growth momentum, and the reputation of energy-saving products among ordinary people is very good. It is a benchmark of energy-saving companies that the International Energy Conservation and Environmental Protection Association has been looking for. According to statistics, the average energy efficiency coefficient of China's refrigerator products has decreased from 0.794 in 1999 to 0.566 in 2005, with the lowest being 0.21.

"This honor is both the recognition of Rongsheng Refrigerator in the sales of energy-saving products by the International Energy Conservation and Environmental Protection Association and the affirmation of Rongsheng Refrigerator's energy-saving technology upgrade." Song Hongyan, head of Rongsheng Refrigeration Market Department, said that Rongsheng Refrigerator is based on the advantages of energy-saving genes and has teamed up with well-known Germans. The high-end products of the Eftel II generation series, which are designed by the design company, have not only been recognized by the International Energy Conservation and Environmental Protection Association, but also completed the construction of a fast track leading from energy-saving technology creation to high-end products, leading the upgrading of energy-saving technologies in the domestic refrigerator market. The innovation of green preservation technology.