After renting a huge LED screen in Times Square in New York last July, Xinhua News Agency has thrown a big deal in the outdoor LED field. On the 13th, China Xinhua TV (CNC), a Hong Kong-listed company of Xinhua News Agency, announced that the company officially launched the “Global Wanping Business News Broadcasting†project, striving to achieve a strategic breakthrough in commercialization and market-oriented new media business.
CNC announced that it has signed a framework contract with Alto Electronics. It plans to build and install a total of approximately 200 LED displays in approximately 100 commercial real estate development projects within one year. Alto Electronics announced that the estimated total amount of the contract is 160 million to 220 million yuan.
According to public data, China's emerging media has experienced rapid growth in the past three years, and the growth of LED large-screen advertising media bears the brunt. Take Phoenix City Media, which has a leading market share, as an example. Its outdoor media business has grown at an average annual growth rate of 227% in the past three years. The proportion of new media businesses including LED business in Phoenix TV’s total revenue was rapidly increased by 2008. Less than 8% of the year, up to about 43% in 2011. At present, the coverage of the leading Tulip Media, Fragrance Media and Phoenix Metropolis in the provincial capital city has not been completed yet. The outdoor large-scale LED advertising market is still in a stage of rapid expansion and has a large room for growth.
As Xinhua News Agency is one of the few media organizations in China that has an integrated network TV license, it also has a strong original TV news resource advantage, which provides a high starting point for China Xinhua TV to enter the outdoor large LED screen field. It is reported that China Xinhua TV has signed strategic cooperation agreements with four large commercial real estate developers and some advertisers. It plans to complete the first batch of outdoor LED large screens in 2013, covering China's major first- and second-tier cities, forming CNC Global Business News. The scale of coverage, the scale of advertising effects, the realization of centralized network management and commercial broadcasting, forming a unique information style and advantages.
China Xinhua TV is expected to gradually occupy a strong leading position in outdoor large-screen advertising in the following years. Ultimately, relying on the comprehensive coverage of CNC TV channels in the world, it will form “Global Wanping Business News Broadcasting†and become the leading LED large-screen media network. .
Alto Electronics, which is cooperating with Xinhua TV, is the first company in China to engage in LED applications. It has supplied the London Torch Tower and the South Africa World Cup LED display. In addition to the company's original Shenzhen production base, Nanjing Alto Industrial Park has completed construction in October this year and entered the trial production stage, which will gradually release production capacity. Alto Electronics announced that the contract was mainly implemented in the following years and had no significant impact on the company's 2012 results. In addition, because the payment method adopts the method of full payment when the product is expired for three years, the company has the operational risk of occupying a large amount of liquidity of the company.
CNC announced that it has signed a framework contract with Alto Electronics. It plans to build and install a total of approximately 200 LED displays in approximately 100 commercial real estate development projects within one year. Alto Electronics announced that the estimated total amount of the contract is 160 million to 220 million yuan.
According to public data, China's emerging media has experienced rapid growth in the past three years, and the growth of LED large-screen advertising media bears the brunt. Take Phoenix City Media, which has a leading market share, as an example. Its outdoor media business has grown at an average annual growth rate of 227% in the past three years. The proportion of new media businesses including LED business in Phoenix TV’s total revenue was rapidly increased by 2008. Less than 8% of the year, up to about 43% in 2011. At present, the coverage of the leading Tulip Media, Fragrance Media and Phoenix Metropolis in the provincial capital city has not been completed yet. The outdoor large-scale LED advertising market is still in a stage of rapid expansion and has a large room for growth.
As Xinhua News Agency is one of the few media organizations in China that has an integrated network TV license, it also has a strong original TV news resource advantage, which provides a high starting point for China Xinhua TV to enter the outdoor large LED screen field. It is reported that China Xinhua TV has signed strategic cooperation agreements with four large commercial real estate developers and some advertisers. It plans to complete the first batch of outdoor LED large screens in 2013, covering China's major first- and second-tier cities, forming CNC Global Business News. The scale of coverage, the scale of advertising effects, the realization of centralized network management and commercial broadcasting, forming a unique information style and advantages.
China Xinhua TV is expected to gradually occupy a strong leading position in outdoor large-screen advertising in the following years. Ultimately, relying on the comprehensive coverage of CNC TV channels in the world, it will form “Global Wanping Business News Broadcasting†and become the leading LED large-screen media network. .
Alto Electronics, which is cooperating with Xinhua TV, is the first company in China to engage in LED applications. It has supplied the London Torch Tower and the South Africa World Cup LED display. In addition to the company's original Shenzhen production base, Nanjing Alto Industrial Park has completed construction in October this year and entered the trial production stage, which will gradually release production capacity. Alto Electronics announced that the contract was mainly implemented in the following years and had no significant impact on the company's 2012 results. In addition, because the payment method adopts the method of full payment when the product is expired for three years, the company has the operational risk of occupying a large amount of liquidity of the company.
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