How to solve the problem of liquid crystal mosaic low price chaos

Since Samsung introduced ultra-narrow-edge LCD splicing panels, LCD splicing screens have become the main application technology for indoor large-screen display with its absolute cost-effective advantages in various technologies in the large-screen display field. However, since the LCD splicing market is rapidly expanding at a rate of more than 100% per year, and the technical threshold for producing liquid crystal splicing screens is relatively low, a large number of LCD splicing screen manufacturers have emerged in the domestic market. This excessively fast growth rate will inevitably lead to the unevenness of the manufacturers and their products, the mixed eyes of the fish, and the chaos.

This is the inevitable stage of any fully competitive product market development. From the initial disorderly competition, after several times of reshuffle, the market will gradually mature and eventually grow into a healthy market. To form a healthy and mature market, the necessary condition is the user's recognition of products and markets, so product quality assurance has become a necessary condition for the survival of enterprises. However, although the product quality assurance is a common saying that every manufacturer has a high-profile publicity, it is not a stand that every company can easily hold when it faces the temptation of interest. In the LCD splicing market, price wars can be seen everywhere, and low prices are indeed a powerful weapon to hit the market. In the face of the bloody price thrown by competitors, what choices does the company make? At this point, is it still not followed? If you don't follow, you will be forced by the low-cost killers on the market, the market is squeezed to a small extent, and even kicked out. Therefore, in this market, a large number of enterprises did not hesitate to choose the bloody battle in the end, the price of the smoke has been filled the entire LCD splicing market. In this context, most of the LCD splicing display companies are operating at a low profit, and even some enterprises are bloody to the boundary point of profit and loss, and some small companies simply closed down. The most direct negative impact of price wars is that it is difficult for companies to maintain the quality of their products and the quality of customer service. Profit is the company's immediate needs, quality and service are related to the company's long-term development. How to survive and grow in this low-priced market is an absolute test of a company's business intelligence.

In the face of the dilemma, different operators are looking for their own solution. There are companies that pursue the maximization of short-term benefits, the selection of materials is shoddy, the products are shoddy, and even LCD TV panels are used to recharge. Although these companies are difficult to become mainstream enterprises in the market, such enterprises are not an individual phenomenon in the industry.

Some of them still appear to be the more mainstream manufacturers in the market. They use the lowest price to hit the market, and they also gain a lot of market share. Although its products have basic performance, the quality is very general. Although the market accepts such products, its sales are completely driven by price and the brand image is not good. It’s just a assembler of a Samsung panel, or he’s a Samsung wage earner. Because the added value of the product itself is very low, the company itself does not get more added value. Such companies are struggling to survive on the death line. Once the low price advantage is lost, such companies are not competitive. Their road to development has always been very difficult. The future living space in the market is also full of uncertainty.

When most LCD splicing companies are in trouble, Shanghai Lingbo Electronics has embarked on its own unique development path. Not only in the sales of LCD splicing products, but also in the forefront of the industry, its product quality has maintained the highest standards in the same industry, the company's development path is getting wider and wider. So what is the basis for winning the user, let's analyze the development experience of Lingbo Electronics.

The biggest advantage of Lingbo Electronics is that it has a very professional team. The core members of this team have been engaged in the large-screen splicing industry for more than ten years. It was once the largest Japanese OEM assembly factory for Mitsubishi DLP splicing screens. The company has strong technical capabilities in cabinet structure, system software and Hardware development and design. Relying on long-term professional manufacturing experience, the products are positioned in the high quality of the industry, from the raw materials of the products to the level of production and the technical content of the products themselves have reached the highest standards in the industry. Because of the quality improvement, the quality of Lingbo Electronics has reached the first-class in the industry, so it has won the OEM order of LCD splicing screens of many famous companies at home and abroad. This ensures that the company has a high starting point, and mass production is an important factor in keeping costs low. While maintaining high quality, Lingbo products still guarantee a high cost performance advantage, and the competitiveness of the products has not only weakened, but has been enhanced. At the same time, Lingbo Electronics has adopted a strategy of diversifying its products and has successively developed related display products such as electronic whiteboards, high-end monitors and advertising screens. With the high cost performance advantage, the sales volume of Lingbo products is increasing day by day.

At the product level, in addition to its very professional manufacturing technology, Lingbo has taken many measures to ensure product quality. Screening of high quality materials begins with the raw materials produced. For example, the box material of the splicing screen is made of a lighter and more beautiful aluminum alloy material, and most manufacturers in the industry still use heavy iron plates or steel plates. The electronic control board uses a four-layer board, and the manufacturers in the industry use a cheaper two-layer board. The processing technology is also the first-class in the industry. Careful observation of the LCD screen of Lingbo, the fine workmanship and exquisite workmanship are the unanimous evaluation of customers. The product function is also the leading in the industry. In addition to the conventional functions, the LCD splicing screen has also developed functions such as automatic color balance adjustment, ambient light detection screen output brightness automatic adaptation, temperature control overheat alarm, etc., which are very close to the user.

Lingbo pioneered the electric front maintenance LCD splicing screen in the industry. Driven by electronic circuit, each LCD panel can be opened one by one in front of the splicing wall. The installation and after-sales service of the whole system can be carried out from the front of the splicing screen. The splicing wall can be placed directly against the wall, and the rear part is completely reserved. Maintenance channel. This design greatly saves user space. This kind of electric front maintenance LCD splicing screen, due to the high technical content, the current manufacturers of this technology in the industry only Lingbo Electronics. This high-end product not only improves the product coverage of the entire line, but also greatly enhances the reputation of the product market and stabilizes its high-quality market dominance.

There is a saying like this: only the sunset business, there is no sunset industry. Opportunities and opportunities exist in any industry. The key is whether these companies have found a long-term survival and development path that suits their own characteristics. We have analyzed the electronic products and their management methods in detail, in order to let more practitioners learn from their success, so that more similar outstanding enterprises emerge in the industry, so that the LCD splicing industry develops healthily and eventually Growing into a stable and orderly industry, so that more end users get quality products and services.