OFweek smart home network news from the July 5 Baidu Developers Conference has been more than a week, for Baidu's open strategy, Product Business Review visited a number of companies and developers, these people's evaluation of Baidu mixed.
Wu Gansha, the former founder of Intel Capital, and former president of Intel China Research Institute, said in an interview with Pintu Business Review that the barriers to future algorithms will be lower and lower, and that there will be more and more open source, from what is open source to truly available. There is still a huge gap between things.
"It's not that the code is open source and can be built up. In terms of open source, foreign countries do do a better job than domestic ones. Google's code quality is very high, and it's very good at doing communities. This is a set of gameplay. Baidu hopes everyone will contribute data. Come back, people will see if you have any selfishness in the end. What if you put other companies to fatten and kill?
This question is not groundless. DuerOS is one of Baidu's open core capabilities, and the Apollo plan is the current two-horse chariot. According to Jing Wei, general manager of Dupu Department, DuerOS is Android in the field of artificial intelligence. The implication is that DuerOS is expected to become the infrastructure of the artificial intelligence era and create a system that is as general as Android, just like PC. The era of "Baidu."
How much is DuerOS worth? What permissions does it open and what are its characteristics? The following product road business reviews provide detailed explanations.
Detailed DuerOS
In the overall introduction of DuerOS, Jing Hao gave three characteristics: Hearing, understanding, and satisfaction.
Of course, these three points are just a dialogue system. From the layout, DuerOS gives three directions. This is the part Baidu will focus on in the coming period of time:
1. Dialogue System: When the user speaks to DuerOS, the whole process it experiences is that the user and the device speak a word and the device passes the user's voice to the cloud recognition module. Through this module it can hear the user's dialogue and turn it into text. Then, under the dialogue brain, the converted texts are analyzed, identified, and understood, and placed in the context of the entire conversation to be more fully understood and recognized. This is the core of Baidu's ability to understand users.
When DuerOS understands the user, the dialogue brain will call the appropriate native skills or third-party skills to satisfy the user. When the user understands and meets the user, it will respond to the user via voice broadcast. If the device has a screen, DuerOS will show the results for this device.
Zhu Kaihua, Chief Technology Officer of Baidu Dupu Division, told PinTU Business Review that the advantage of Baidu as a search engine company to perform DuerOS system lies in the ability to better understand the user's dialogue. The advantages are mainly concentrated in three areas: more data, deeper technology, and broader content.
2. Skills openness platform: Baidu Wang, the head of open platform product of Baidu Dept., said that DuerOS has 100+ native skills. The main purpose is to resolve consumer concerns at the time of purchase - what the product can do and what it is worth. Not worth buying and so on.
Wang Yuya believes that understanding and satisfaction are the two most crucial links. For example, music, music has a strong concomitant nature, belonging to high-frequency, duration, content-based resources. The simple "I want to listen to a song", I want to listen to a singer's song or a specific song, this feature is important, but also basic. However, there are many user needs in the actual user use process. For example, the needs of the scene, to sleep when the sleep aid song, when the loss of love for the loss of love song, lyrics search songs, songs, instant question and answer requirements, etc., need to truly provide users with different features.
3. Intelligent device platform: On the smart device platform, Baidu's most important function is to provide a developer kit to minimize developer's unnecessary time. In addition to Baidu's own personal, product-level and Lite-version suites, Baidu will also carry third-party solutions.
A smart hardware entrepreneur told Teller Business Review that the solution provided by Baidu has indeed reduced the threshold of artificial intelligence to the enterprise.
Since it is open to smart devices, the most important thing at the application layer is landing. Baidu announced a wholly-owned acquisition of KITT. AI is also used to speed up the application of DuerOS on smart devices. KITT. AI started with "warm word detection," allowing developers to set up wake-up words freely. For example, change the aroused word “smallness†of Baidu robot to any one vocabulary and enhance the natural interaction ability.
When Li Yanhong mentioned this matter, he also said that "only Baidu is willing to pay for technology and competitors will only buy products."
At present, DuerOS landings on smart devices include, but are not limited to, small fish at home (speakers, robots), Hisense smart home (television, refrigerators, etc.), and Botai (car networking).
In summary, the overall architecture of DuerOS looks like this:
How many Alibabas are there between DuerOS and Alexa?
If people are exposed to the earliest voice interactions, it should be none other than Siri. However, in the commercialization go farthest, it is Amazon's smart speaker Echo. In a sense, Echo is the leader of this smart speaker trend.
Alibaba chose to release the "Tmall Genie" smart speaker on the same day as the Baidu developer conference. Yes, after Google, Amazon, Apple and other foreign giants released smart speakers, Ali also released a smart speaker, priced at 499 yuan, cheaper than the previous companies.
From the perspective of Baidu's and Ali's strategy of releasing products, the difference is already obvious. Baidu hopes to build infrastructure. This is also the entrance that big companies want to occupy. Ali is more willing to cut in from the product. The ultimate goal is to build an artificial intelligence ecosystem. Simply analogy, it is equivalent to Google and Amazon's approach is different.
The DuerOS benchmark is not a stereo Echo, but is a personal virtual assistant Alexa pre-installed in Amazon Echo, which is the core of Echo. It can receive and corresponding voice commands, equivalent to Amazon's Siri voice assistant. Zeng Yun, founder of the Zhejiang Intelligent Hardware Alliance, commented on the Product Business Review that DuerOS is not as good as Alexa in terms of data volume and algorithm. "The more products you sell and the more you use, the better the deep learning algorithm can be."
The well-known research institute CIRP gave an estimate in January this year. By the end of 2016, Echo sold a total of 8.2 million units after the launch of the company for three years, gaining numerous praises. Although Amazon itself did not publish Echo sales, Echo’s sales reached three times last year on the most recent Amazon Prime Day. Today, Ali will also have to start this route to gain market share. After all, the Chinese market does not have the same leader as Echo.
Zeng Yun pointed out that what DuerOS needs is to continuously expand its boundaries to complete control over developers and markets.
In fact, there are more than three companies that make intelligent voice assistants. At present, all intelligent voice assistants are contending for entry points and ecology. Their current business models are mainly open-and-exit tactics, all of which are based on "opening capability - recruiting developers - increasing services". Road development.
These are some of the giants released intelligent voice assistant
"Similar open strategies were implemented by the HKUST News several years ago." At the time of evaluating the DuerOS platform, Rokid founder and CEO Zhu Mingming said, "If DureOS wants to become an Android player in the human-computer interaction era." I hope to establish standards through openness and ecology. Then I think that such "early" standards are not very reliable. Everyone is trying to find a way out."
Baidu wants to become a leader in the era of artificial intelligence. How many problems still exist?
A user named James Hao commented on Weibo, why Kitt. The AI ​​came to power. It was only recording a few “awaken words†in the audio instead of directly putting in a device. After recording, why wouldn’t Lego, who had installed DuerOS in his arms, answer the question “The dinosaur is How to extinguish "; Why when the intel came to power to speak, fully embodies Lu Qi's shorthand ability and translation ability, rather than using the "Baidu brain" translation ability?
In order to become Android in the field of artificial intelligence, Baidu’s ambition is not small. However, Rome was not built in one day, and DuerOS was to become a platform. It was not a developer conference that could solve it.
1. Temporarily unable to form an ecological
Innovation partner Wang Qigang told Product Business Review that DuerOS basically played the role of Chinese Alexa. From a technical point of view, the technology of the DuerOS team is definitely the leading team in the country. Of course, it also has its limitations: The ability to customize is not as strong as it claims. When it comes to integrating every application in every industry, there will always be specific issues.
Judging from the situation of the Baidu Developers Conference, the projects that have already been confirmed to be able to land are indeed a bit small. It can be said that in the car, living room, kitchen and other scenes evenly distributed, but did not begin to focus on exertion.
In cooperation with Botai, Botai founder Yi Lun also revealed that the cooperation with DuerOS will be carried on the vehicle next year, which means that DuerOS has not produced significant results in the on-board system.
DuerOS' vision is simple, so that each developer can use this platform to make things and carry it onto their own products so that they can roll like snowballs. However, at least at present, the landing items are not enough to talk about the word "ecology."
A smart hardware practitioner disclosed to the product road business review that he had not had much contact with DuerOS vendors. He had more R&D systems and vendors using Ali yunOS, and the proportion of yunOS was greater than the former.
Let's take Amazon’s core voice ability Alexa for example. Some time ago, Amazon announced that Alexa's skills exceeded 15,000, that is to say, you have 15,000 services that can be used to get Alexa through voice interaction. In addition, shortly after the official launch of Echo in 2015, Amazon set up the Alexa Fund, and also launched the free developer software tool development kit Alexa Skills Kit (ASK), inviting hardware vendors and software developers to use Echo audio built-in. Alexa voice technology.
It can be seen that Baidu's opening of DuerOS includes the acquisition of KITT. AI and other moves are all catching up with Alexa. Therefore, it is not unreasonable to call it Alexa of China.
2. Competitors
Before the arrival of HKUST and Alibaba, there were a number of startup companies and Baidu had a lot of pressure to transform artificial intelligence.
"If a large company does, it must be a basic platform, and it will not start from a vertical perspective like a start-up company. This is also an opportunity for startups." An artificial intelligence founding CEO told Teller Business Review.
Li Yanhong once said that in the age of artificial intelligence there are no loner heroes. Only openness and cooperation can win. Baidu opened DuerOS, in order to wait for an explosion, like the explosion of Echo. Unfortunately, explosions may also appear on other platforms. Whether it is HKUST’s news or cloud knowledge, it is directed at the platform.
If Baidu's data based on search engines has an advantage, then this view may be somewhat biased. At present, the data required by artificial intelligence is marked quality data. In this case, Baidu's data can be partially invalidated. Starting from the product, the startup company has a small amount of data, but all of them are high-quality data. The data obtained by using the product is continuously scrolled and the level of the algorithm can be improved. At this point, big companies are sometimes even less advanced than start-up companies.
3. Consumer acceptance
In the long term, the ability of voice interaction to become mainstream is certain. However, at present, Chinese consumers are still not adapting to this interactive capability.
Chen Xiaoliang, the founder of Sentinel Technology, told Product Business Review that there is not yet a product that can reach 80 points in the smart speaker. There may be a better product next year. The industry is still in a very early stage, and the microphones are unable to achieve the desired requirements.
Hu Yu, chief executive officer of HKUST, publicly stated that some functions and scenarios are the ones that the company itself came up with out of thin air, and it was found that the user's thinking and behavior habits were not designed as products when they were actually put into practical use. Knowing the needs of end users, especially the functions and products that can meet the needs of today's post-80s and post-90s, and grasping the habits of these people to use consumer-level AI products, is that information flight and even the entire industry are relatively lacking.
In the period when both software and hardware have not reached the normal standards, it is particularly important to capture consumer minds. Every company is looking for "killer" applications.
Can Baidu rely on DuerOS to return to BAT head line?
Since January of this year, DuerOS has gradually become one of Baidu's most internally-watched capabilities, and it is Baidu’s determination to fully transform artificial intelligence. It is Baidu's risky move to study artificial intelligence with no problems. It is also its advantage.
Alexa has already achieved good results with Echo. “New York Times†columnist Farhad Manjoo commented on the Echo Smart Loudspeaker in 2016: “Echo has evolved from a breadth of experimentation to a device full of in-depth possibilities. The longer I use it, the better I often feel the predictive meaning of using the first iPhone in the past. I feel that this machine is opening up a vast new era of personal computers and slowly expanding the role of computers in our future."
The road from DuerOS has only just begun, and its prospect remains to be tested by the market.
Li Kaifu, CEO of Innovation Workshop, predicts that there will be a platform developed in the future to make artificial intelligence more useful. "Like today you have to do IOS or Android Open, you don't need to write a fingerprint for yourself, because Apple or other companies do a good job for you. In the future, artificial intelligence will make more people who do not understand deep mathematical artificial intelligence. It can be used up. The day begins and the whole area may blow out."
Can Baidu make such a platform to return to BAT head line? This is a matter of time, and it is also the ALL IN challenge that Baidu has to face!
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