SARFT: No commercials must be included in TV episodes from next year

Xinhua News Agency, Beijing, November 28th (Reporter Bai Xi) On November 28th, SARFT issued the "Supplementary Regulations on the Administrative Measures for the Broadcasting of Radio and TV Advertisements," and decided that since January 1, 2012, all TV stations across the country When a television drama is broadcast, advertisements must not be inserted in any form in the middle of a TV series.

It is reported that the "Supplementary Provisions" has amended Article 17 of the "Administrative Measures for the Broadcasting of Broadcasting Advertisements" (implemented on January 1, 2010) as "When broadcasting a drama, it is not allowed to insert advertisements in any form in each set". At the same time, it is clear that this provision was formally implemented on January 1, 2012.

The spokesperson of the SARFT said that the Sixth Plenary Session of the 17th CPC Central Committee emphasized the need to vigorously develop public cultural undertakings and improve the public cultural service system covering urban and rural areas, with a reasonable structure, a sound function, and practical and efficient. As an important propaganda, ideological and cultural field, television plays an important role in the construction of a public cultural service system. We must use colorful forms of culture and art to fully play our role of leading the fashion, educating the people, serving the society, and promoting development.

The spokesperson of the SARFT pointed out that TV dramas are one of the spiritual and cultural products that are deeply rooted in millions of households and are popular among the people. The cancellation of broadcast ads in each episode when the television station broadcasts TV shows can effectively achieve the completeness of the episodes of the episodes of TV dramas and the continuity of viewers' ratings. This is in line with the interests and aspirations of the broad masses of the people and better embodies the public service of radio and television culture. Functions. From a long-term perspective, it will also help promote the scientific and sound development of the TV drama industry, help promote the people-oriented TV station, and improve the level of public services. The State Administration of Radio, Film and Television requires all levels of radio and television administrative departments and television stations at all levels to unify their thinking to the spirit of the Sixth Plenary Session of the 17th CPC Central Committee, and to implement the decision to cancel the interludes in the dramas of the TV dramas and to satisfy the people. And warmly welcome the majority of television viewers to supervise the implementation of this decision.

The reporter was informed that in order to ensure the effective implementation of the new policy, on November 28th, SARFT also issued a "Notice on Implementing the Supplementary Provisions of the "Administrative Measures for the Broadcasting of Broadcasting and Television Broadcasts"", requiring all levels of TV stations to immediately Clean up and withdraw the 2012 TV commercial breaks, reorganize programs and advertisements. The radio and television administrative departments at all levels are required to comprehensively monitor the implementation of TV stations at all levels, and the agencies that broadcast advertisements in the interim will be given serious treatment in accordance with relevant regulations.