The latest report released by British consulting firm Ovum last week shows that between 2012 and 2015, the high-potential telecommunications market segment will generate $ 213.8 billion in new revenue. Among them, mobile broadband will become a major income generator, and its revenue will reach 92 billion US dollars.
In recent years, the voice revenue of the global operating industry has been declining, and the data market brought by mobile broadband to operators is becoming more and more mature. It is this pattern that enables global operators to maintain continuous growth in revenue. In the future, they may be able to subdivide data services and better embrace the mobile Internet through mobile broadband, the market with the greatest growth potential.
The global mobile broadband market has huge potential
According to a report by the International Telecommunication Union, mobile broadband has covered 1/8 of the world's population, and currently more than 5 billion people around the world have been connected to the Internet, and these people all use mobile phone services. This shows that the huge market of mobile broadband has been rolled out.
From the perspective of network data traffic, according to a piece of data published in the "Status of the Internet" report by Ericsson (Weibo), as global mobile data traffic continues to grow rapidly, the growth rate of mobile data traffic in the second quarter of 2011 was 8%. The number has doubled between the second quarter of 2010 and the second quarter of 2011. Operators need greater network capacity, better business experience and more efficient operation and maintenance. This also illustrates the huge potential of the mobile broadband market from the side.
In terms of mobile terminals, a report released by market research firm comScore shows that in August this year, data generated by mobile devices accounted for 6.8% of US data traffic, of which two-thirds came from mobile phones. And about one-third of the data traffic of mobile phones is connected to the Internet through Wi-Fi, which has increased by 3% in three months.
The development of Internet services spurred by mobile broadband has brought telecommunications operators a huge increase in data traffic, and traffic has become the most valuable growth point for operators. In the Chinese market, China Mobile Chairman Wang Jianzhou recently revealed that China Mobile's data traffic revenue accounted for only 8% of total revenue. Compared with foreign telecommunications operators, this data has reached about 50% in Japan. Although the data service starting point of Chinese operators is low, the development will be more rapid and the opportunities will be greater.
Mobile broadband is the cornerstone of mobile internet
The development of the mobile Internet has spawned endless applications based on mobile broadband, serving different terminal types and placing higher requirements on network access. The Universal Mobile Telecommunications System (UMTS) Forum predicts that voice and data traffic in mobile networks will increase 30-fold in the next decade.
From the perspective of the telecom operator's business level, with mobile broadband as the cornerstone, in addition to a variety of personalized mobile Internet applications, the larger market also lies in a series of vertical industry applications, including healthcare, automotive, utilities and consumer electronics . With the excellent data processing capabilities and bandwidth provided by the 3G mobile broadband mobile network infrastructure, the value provided by these embedded services and devices will be greatly enhanced.
With the advent of the mobile Internet, the biggest pressure faced by telecom operators is the increase in data traffic by a geometric multiple. According to a survey conducted by traffic management vendor Allot CommunicaTIons, mobile data bandwidth usage continued to rise steadily in the first half of 2011, increasing by 77%. The industry believes that from the development of broadband technology, the trend of broadband mobility has been very obvious. Last year, the number of mobile broadband users exceeded the number of traditional broadband users, and this year the number of users is expected to double, with an average annual growth rate of 40% over the next decade.
Relevant agencies predict that by 2020, more than half of mobile broadband revenue will come from two models: to pay for "wholesale" and "bilateral" costs of increased access capacity and quality. The increase in mobile Internet traffic has directly promoted the development of LTE. Currently, 14 LTE commercial networks have been opened globally, and by 2014 LTE users will reach 120-200 million.
Improving 3G network becomes a priority
Currently, 3G is popular. From the perspective of the three elements of 3G development, operators need to have three elements to win the mobile broadband market: one is extremely lethal terminals; the other is differentiated application services; Good network.
With the rapid growth of mobile broadband, mobile data traffic is increasing, content and applications are becoming richer, terminal types are becoming richer, and the network is also facing huge challenges: first, the challenge of network capacity and cost, with the construction, As transmission and maintenance costs increase, the investment output will exhibit a ceiling effect. Second, network traffic will explode 100 times, and P2P applications such as BT and eMule are bothering traditional telecom operators; again, transmission expansion, site deployment, and civil engineering all bring O & M issues.
Obviously, to tap the mobile broadband market, the network is the foundation of the foundation, and domestic operators have also realized this. Following the WiFi war in the first half of the year, the three major domestic operators began the upgrade of 3G networks and the deployment of 4G evolution. At present, China Mobile (Weibo) has completed the 6 + 1 city TD-LTE scale test in China; recently, Shanghai Bell assisted China Telecom (Weibo) to expand and upgrade the 3G network and deploy 4G development. At the same time, China Unicom (microblogging) is also making efforts in FDD-LTE.
Domestic operators are speeding up the massive distribution of data services from 2G networks to 3G, LTE and WLAN networks through various effective means to reasonably control the proportion of data services to 2G network resources to ensure the development of basic services such as voice and SMS. Consolidate network quality and lay the foundation for traffic management.
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