Since the birth of the world's first truly refrigerator in the United States 100 years ago, the global refrigerator industry has experienced the "European and American era" and the "Japan and South Korea era." However, since 2000, the industry generally believes that the world refrigerator industry has entered the "Chinese era." This is not only because China has manufactured nearly 70% of the world's refrigerators, but also has an important reason. The refrigerator enterprises represented by Haier have already surpassed the European, American, Japanese and Korean companies and embarked on the top of the world refrigerator pyramid.
According to Euromonitor International data, Haier Refrigerator won the first place in the world from Whirlpool with a market share of 10.4% for the first time in 2008. The US refrigerator Whirlpool dropped to third place with a market share of 5.3%. At that time, the gap between Chinese and American refrigerators was twice. By 2017, Haier Refrigerator still ranked first in the world with a market share of 17.3%, while Whirlpool's ranking fell to fourth, with a market share of 4.6%. At this time, the gap between Chinese and American refrigerators has expanded to four times.
After the Haier refrigerator, which started in the US refrigerator for decades, why has it surpassed Europe, the United States, Japan and South Korea in the global market in just 33 years, and achieved the dominance of the global refrigerator industry? Obviously, if it depends on the scale alone Driven by the drive, it is only a short-lived, must have the strength of globalization, in order to truly stand on the market and gain a foothold.
Although the United States is the birthplace of refrigerators, it was once the "high-end" spokesperson of the industry, and has given birth to the former industry's first brand, known for its heavy product function design. However, since the financial crisis, due to limited innovation space, the US refrigerator brand has made it difficult to break through the product camp. This has made the low-end brand image of its refrigerator products solidify, directly hampering its advanced pace to the mid-to-high-end camp, resulting in two appearances. The situation of withdrawing from China.
In contrast, Haier refrigerators continue to exert their strength in the global market under the support of the tide of economic globalization and globalization. Different from the way that most Chinese brands go OEM, and earn foreign exchange, Haier Refrigerator has established its own road to creating a brand when it goes out, and has built a global system. As of 2017, Haier Refrigerator has established 30 factories around the world with a production capacity of over 30 million, ranking first in China's refrigerator brands, and its products have entered more than 160 countries, covering 5 continents. For example, the Haier refrigerator introduced the BM refrigerator in the Indian region, and the four-drawer, 2-meter-high refrigerator in Russia has achieved good reputation in the global market.
The surface of Shanghai Fur is an innovative product that is actually creating a trend. The world's first Haier Xin kitchen Internet refrigerator, French and Italian refrigerator, F + free embedded refrigerator, full space fresh-keeping refrigerator ... Haier refrigerator invented what, the industry must follow up to imitate what, in order to keep up with the industry development trend. Not only that, Haier refrigerator trend is reflected in the standard discourse right, its leading IEC international preservation standards, the industry's first "full space fresh-keeping refrigerator standard", etc., will become the industry's adherence to the norms and norms.
The times are changing, and the needs of users are constantly changing. Haier refrigerators can continue to meet the needs of users around the world, mainly due to the “one person in one†model that Haier has adhered to for many years. For this model of creating user value driven by employees to replace user demand instead of traditional salary-driven model, industry experts analyzed that following the Futian model and the Toyota model, Haier’s “one person in one†model has the opportunity to become the third mode of changing the world. The introduction of global enterprises into the era of "pan-industrialization" indicates that China's industrial system will rise in an all-round way.
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